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Counties Division
England
National Capital
SCOTLAND

North Sea

Irish Sea

ENGLAND

WALES

LONDON

English Channel
England
Regions
North
East
North
West
Yorkshire
&
Humberside

East
Midlands
West
Midlands

East

London
South East
South West
England
National and Counties Capitals
Northumberland

Tyne and Wear

Cumbria

Durham

North Yorkshire

Capitals
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.

1

Lancashire

West Yorkshire
South Yorkshire
Greater Manchester
Derbyshire
Nottinghamshire
Staffordshire
Leicestershire
Rutland
West Midlands
Worcestershire
Warwickshire
Northamptonshire
Cambridgeshire
Bedfordshire
Hertfordshire
Buckinghamshire
Surrey

3

East Riding of Yorkshire

2

Lincolnshire

Merseyside

5

4
Cheshire

6
7
Shropshire

8
Norfolk

9
10

11

13

12
14

Suffolk

Herefordshire
Oxfordshire

16

15
Essex

Gloucestershire
Bristol
Wiltshire Berkshire
17
Hampshire

LONDON
Kent

Somerset
Devon
Cornwall

W Sussex
Dorset
Isle of Wight

E Sussex
England
Major Cities
1. Bedford
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.

Kempston
Luton
Aylesbury
Milton Keynes
Beaconsfield
Oakham
Wardley
Birmingham
Coventry
Warwick
Shipton on Stour
Reading
Hungerford
Ascot
Bristol
Avonmouth
Northampton
Brackley
Oundle
Leicester
Harby
Ashby-de-la- Zouch
Oxford
Thame
Wantage
Worcester
Kidderminster
Redditch
Hertford
Watford
Royston
London
Kingston
Havering
Guildford
Horley
Haslemere
Newport
Blackgang
Chichester
Midhurst
Worthing
East Grinstead

45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
76.
77.
78.
79.
80.
81.
82.
83.
84.
85.
86.
87.

Cambridge
East Cambridgeshire
Fenland
Huntingdonshire
Derby
Glossop
Matlock
Nottingham
Retford
Newark
Sheffield
Thorne
Royston
Leeds
Keighley
Huddersfield
Manchester
Wigan
Rochdale
Stafford
Biddulph
Tamworth
Saffron Walden
Newcastle
Houghton Le Spring
Durham
Consett
Hartlepool
Barnard Castle
Winchester
Rushmoor
New Forest
Trowbridge
Salisbury
Devizes
Dorchester
Blandford
Lyme Regis
Portland
Lewes
Rye
Heathfield
Bexhill

Berwick-Upon-Tweed
Alnwick
Morpeth
Hexham 68
Carlisle

70 72

Leswick

Middleborough

73

Kendal
Lancaster

Filey
Northallerton
Ingleton
Bridlington
York
Pocklington
59

Preston
Liverpool

69

71

62

Berverly

58

63 60

57

61

56

Grimsby

50
Wirral Warrington 55
53
Chester
54
Crewe and Nantwich 65 51
64

Telford
Shrewsbury
Bridgnorth
28

Kington
Hereford

49

22 Stamford

29 11

Pontrilas
Gloucester

12

18

5 2
3
4

24
25

14 13

15

King’s
Lynn

Blakeney
Ingham

Norwich
Diss
20
Eyes
48 46 Newmarket
45
Ipswich
1

87

19

26
17
16

Skegness

52

66 23
21
9 10

27

Lincoln

47

32

30
31
6
33 35
34

67

Harwich
Chelmsford
Grays
Sheerness

Wedmore
79
Maidstone
75 36
Dover
37
Simonsbath 77
Ilfracombe
86
38
74 42
44
Taunton
78
New Romney
Tiverton
85
Bude
43 84
81
76
41
87
Okehampton
39
Exeter 82 80
Launceston
40
83
Newquay
Plymouth
Penzance Truro
England
Bedfordshire

BEDFORD
Kempston
Biggleswade

Aspley Guise

Luton
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Customer Discovery Step-by-Step
Product
Hypothesis

Customer
and
Problem
Hypothesis

Distribution
and Pricing
Hypothesis

Demand
creation
Hypothesis

Market type
Hypothesis

Competitive
Hypothesis

Test “Product” Hypothesis
Friendly first
Contacts

Problem
Presentation

Customer
Understanding

Market Knowledge

Test “Product” Hypothesis
First reality
cheack

Verity the
Problem

“Product”
Presentation

Verify the
Product

Yet more
Customer
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Map of England

  • 2. England National Capital SCOTLAND North Sea Irish Sea ENGLAND WALES LONDON English Channel
  • 4. England National and Counties Capitals Northumberland Tyne and Wear Cumbria Durham North Yorkshire Capitals 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 1 Lancashire West Yorkshire South Yorkshire Greater Manchester Derbyshire Nottinghamshire Staffordshire Leicestershire Rutland West Midlands Worcestershire Warwickshire Northamptonshire Cambridgeshire Bedfordshire Hertfordshire Buckinghamshire Surrey 3 East Riding of Yorkshire 2 Lincolnshire Merseyside 5 4 Cheshire 6 7 Shropshire 8 Norfolk 9 10 11 13 12 14 Suffolk Herefordshire Oxfordshire 16 15 Essex Gloucestershire Bristol Wiltshire Berkshire 17 Hampshire LONDON Kent Somerset Devon Cornwall W Sussex Dorset Isle of Wight E Sussex
  • 5.
  • 6. England Major Cities 1. Bedford 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. Kempston Luton Aylesbury Milton Keynes Beaconsfield Oakham Wardley Birmingham Coventry Warwick Shipton on Stour Reading Hungerford Ascot Bristol Avonmouth Northampton Brackley Oundle Leicester Harby Ashby-de-la- Zouch Oxford Thame Wantage Worcester Kidderminster Redditch Hertford Watford Royston London Kingston Havering Guildford Horley Haslemere Newport Blackgang Chichester Midhurst Worthing East Grinstead 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. Cambridge East Cambridgeshire Fenland Huntingdonshire Derby Glossop Matlock Nottingham Retford Newark Sheffield Thorne Royston Leeds Keighley Huddersfield Manchester Wigan Rochdale Stafford Biddulph Tamworth Saffron Walden Newcastle Houghton Le Spring Durham Consett Hartlepool Barnard Castle Winchester Rushmoor New Forest Trowbridge Salisbury Devizes Dorchester Blandford Lyme Regis Portland Lewes Rye Heathfield Bexhill Berwick-Upon-Tweed Alnwick Morpeth Hexham 68 Carlisle 70 72 Leswick Middleborough 73 Kendal Lancaster Filey Northallerton Ingleton Bridlington York Pocklington 59 Preston Liverpool 69 71 62 Berverly 58 63 60 57 61 56 Grimsby 50 Wirral Warrington 55 53 Chester 54 Crewe and Nantwich 65 51 64 Telford Shrewsbury Bridgnorth 28 Kington Hereford 49 22 Stamford 29 11 Pontrilas Gloucester 12 18 5 2 3 4 24 25 14 13 15 King’s Lynn Blakeney Ingham Norwich Diss 20 Eyes 48 46 Newmarket 45 Ipswich 1 87 19 26 17 16 Skegness 52 66 23 21 9 10 27 Lincoln 47 32 30 31 6 33 35 34 67 Harwich Chelmsford Grays Sheerness Wedmore 79 Maidstone 75 36 Dover 37 Simonsbath 77 Ilfracombe 86 38 74 42 44 Taunton 78 New Romney Tiverton 85 Bude 43 84 81 76 41 87 Okehampton 39 Exeter 82 80 Launceston 40 83 Newquay Plymouth Penzance Truro
  • 9.
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  • 11. Makeovers Fast From This To This Customer Discovery Step-by-Step Product Hypothesis Customer and Problem Hypothesis Distribution and Pricing Hypothesis Demand creation Hypothesis Market type Hypothesis Competitive Hypothesis Test “Product” Hypothesis Friendly first Contacts Problem Presentation Customer Understanding Market Knowledge Test “Product” Hypothesis First reality cheack Verity the Problem “Product” Presentation Verify the Product Yet more Customer Visits Verity the Business Model Second Reality cheack Iterate or Exit 1st Advisory Board Verify
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