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Startup strategy
STARTUP STRATEGY
POWERPOINT TEMPLATE
Strategy without tactics is the
slowest route to victory.
Tactics without strategy is the
noise before defeat.
Sun Tzu (Philosopher, 544 – 496 BC)
FOUNDATIONS
Startup Matrix
START-UP
MATRIX Existing Products New Products
Existing Market
No Startup Startup:
 innovative product
development
New market
Startup:
 launch
Startup:
 innovative consumer
development
FOUNDATIONS
Basic Startup Strategy Aspects
 To find your own way
 To know your competitive
advantage
 To be flexible
 To be well-prepared
 To demonstrate creativity
and perseverance
 To expand your network
 To take smart risks
 To benefit from qualitative
and quantitative
relationships
 To share and enhance your
knowledge
LEARNING OPPORTUNITIES BENEFITS
FOUNDATIONS
Strategy Elements
STRATEGY
IMPLEMENT
A PLAN
TEST
FEASIBILITY
ACCURATE
PREPARATION
COMPONENTS
Basic Elements
Vision
Goals
Customers
Competition
Finance
Legal Documents
Taxes
Marketing
COMPONENTS
Goals
WHAT DO YOU WANT TO
ACHIEVE AS AN
ENTREPRENEUR?
DO YOU WANT TO INCLUDE
FAMILY?
IS THERE A SPECIAL REASON
FOR YOUR STARTUP
BUSINESS?
HOW LARGE OR SMALL DO
YOU WANT YOUR BUSINESS
TO BE?
DO YOU WANT TO HIRE AND
MANAGE ANY STAFF?
HOW WILL YOUR BUSINESS
AFFECT THE LIVES OF YOUR
CUSTOMERS?
Make alistwithanexplanation
for implementation
Define bothyourshort –
termand long-termGoals
Remembertoputmoreemphasis
on short-termgoals
whenbeginningastartup
COMPONENTS
Private Law Legal Forms
Business startups involve establishing the right type of company. A legal
document (legal corporate form) includes either financial, tax or legal policies.
NN
SOLE PROPRIETORS PARTNERSHIPS CORPORATIONS
LIMITED
PARTNERSHIP (L.P.)
GENERAL
PARTNERSHIP (G.P.)
PARTNERSHIP
COMPANY (CO.)
SILENT
ARTNERSHIP
CIVIL LAW
INC. & CO. L.P. INCORPORATED (INC.)
JOINT STOCK COMPANY
(JSC)
Limited Liability Company (LLC)
COMPONENTS
Taxes
When starting a business, you also
have to consider the country’s income
taxes. The rate of each country varies,
so if you are planning on expanding
your business to an international level,
you should be aware of which
countries pay the most (e.g. Italy is
almost 50%).
COUNTRY INCOME TAX RATE (%)
Italy 49.41
India 45.10
United Kingdom 42.72
France 41.90
Canada 41.87
Japan 41.32
Australia 40.70
United States 39.55
Germany 39.39
South Africa 38.22
China 37.95
Argentina 35.98
Turkey 35.36
South Korea 34.25
Indonesia 30.22
Mexico 29.40
Brazil 26.68
Russia 13.00
Saudi Arabia 3.14
COMPONENTS
Marketing
QUALIFYING THE TARGET MARKETS
Who is your ideal consumer
(customer profile)? Who will lead
your business to success?
FIND THE METHODS AND TOOLS FOR
YOUR STRATEGY
Marketing is the progress of
finding, communicating and
instructing the market about your
products and services.
TESTING YOUR MARKET STRATEGY
Have you chosen the best
combination of marketing tools
and methods?
IDENTIFYING ALL TARGET MARKETS
Who are your ideal consumers
and target markets?
Marketing
STRATEGY
Different Business Strategies Depending on Performance, Quality and Price
Performance/Quality
PRICE
COST LEADERSHIP
NICHE
DIFFERENTIATION
STRATEGY
Differentiation in Quality
Quality, performance,
image, design, lifespan
Quality, performance,
image, design, lifespan
Quality, performance,
image, design, lifespan
Design, symbols, events,
testimonials
product Staff SERVICE IMAGE
STRATEGY
Minimal Viable Product (MVP)
BRINGING THE PRODUCT FASTER TO THE
MARKET
Rapid launch and a steady product
expansion. The focus is on the customer
benefit.
APPROACHCOMPONENTS
Concentrate on developing the core
function of the product. Make the product
marketable as quickly as possible. In the
market, the product will be optimized.
Through direct feedback from the
customer, the product will be continuously
perfected and developed.
ENTREPRENEUR PERSONALITY TRAITS
Knowledge Factors
World knowledge
Industry knowledge
Insight into human
nature
Financial Insight
(profit)
Business management
Experience
Insight into
business models
Knowledge
of services
Knowledge
Marketing Experience
ENTREPRENEUR PERSONALITY TRAITS
Problems in the Startup Process
44,70%
42,10%
29,60%
28,90%
25%
25%
21,70%
21,10%
20,40%
19,10%
0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00% 40,00% 45,00% 50,00%
Customer acquisition
Insufficient equity
Lack of marketing knowledge
Fear of failure
Lack of knowledge in legal matters
Lack of knowledge in controlling
High psychological distress
Lack of financial knowledge
Lack of consulting knowledge
Lack of personal resources
SWOT ANALYSIS
Strengths and Weaknesses Profile Examples
0
10
20
30
40
50
60
70
Location
Management
Financial
resources
Regular
customers
Employee
Experience
Marketing
Design
SWOT ANALYSIS
Factors for Opportunities and Threats
Society
EXAMPLES:
Opportunities: new trends,
improving the
infrastructure, new
technology
Threats: lack of expertise,
new laws and regulations
Market
EXAMPLES:
Opportunities: growing
market
Threats: stagnating
market, escalating raw
material prices
Competition
EXAMPLES:
Opportunities: Competitive
analysis (assessing
success potential)
Threats: dominating
corporations, competitor
has a larger market
share, pricing pressure
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Startup Strategy PPT Slide Template

  • 3. Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu (Philosopher, 544 – 496 BC)
  • 4. FOUNDATIONS Startup Matrix START-UP MATRIX Existing Products New Products Existing Market No Startup Startup:  innovative product development New market Startup:  launch Startup:  innovative consumer development
  • 5. FOUNDATIONS Basic Startup Strategy Aspects  To find your own way  To know your competitive advantage  To be flexible  To be well-prepared  To demonstrate creativity and perseverance  To expand your network  To take smart risks  To benefit from qualitative and quantitative relationships  To share and enhance your knowledge LEARNING OPPORTUNITIES BENEFITS
  • 8. COMPONENTS Goals WHAT DO YOU WANT TO ACHIEVE AS AN ENTREPRENEUR? DO YOU WANT TO INCLUDE FAMILY? IS THERE A SPECIAL REASON FOR YOUR STARTUP BUSINESS? HOW LARGE OR SMALL DO YOU WANT YOUR BUSINESS TO BE? DO YOU WANT TO HIRE AND MANAGE ANY STAFF? HOW WILL YOUR BUSINESS AFFECT THE LIVES OF YOUR CUSTOMERS? Make alistwithanexplanation for implementation Define bothyourshort – termand long-termGoals Remembertoputmoreemphasis on short-termgoals whenbeginningastartup
  • 9. COMPONENTS Private Law Legal Forms Business startups involve establishing the right type of company. A legal document (legal corporate form) includes either financial, tax or legal policies. NN SOLE PROPRIETORS PARTNERSHIPS CORPORATIONS LIMITED PARTNERSHIP (L.P.) GENERAL PARTNERSHIP (G.P.) PARTNERSHIP COMPANY (CO.) SILENT ARTNERSHIP CIVIL LAW INC. & CO. L.P. INCORPORATED (INC.) JOINT STOCK COMPANY (JSC) Limited Liability Company (LLC)
  • 10. COMPONENTS Taxes When starting a business, you also have to consider the country’s income taxes. The rate of each country varies, so if you are planning on expanding your business to an international level, you should be aware of which countries pay the most (e.g. Italy is almost 50%). COUNTRY INCOME TAX RATE (%) Italy 49.41 India 45.10 United Kingdom 42.72 France 41.90 Canada 41.87 Japan 41.32 Australia 40.70 United States 39.55 Germany 39.39 South Africa 38.22 China 37.95 Argentina 35.98 Turkey 35.36 South Korea 34.25 Indonesia 30.22 Mexico 29.40 Brazil 26.68 Russia 13.00 Saudi Arabia 3.14
  • 11. COMPONENTS Marketing QUALIFYING THE TARGET MARKETS Who is your ideal consumer (customer profile)? Who will lead your business to success? FIND THE METHODS AND TOOLS FOR YOUR STRATEGY Marketing is the progress of finding, communicating and instructing the market about your products and services. TESTING YOUR MARKET STRATEGY Have you chosen the best combination of marketing tools and methods? IDENTIFYING ALL TARGET MARKETS Who are your ideal consumers and target markets? Marketing
  • 12. STRATEGY Different Business Strategies Depending on Performance, Quality and Price Performance/Quality PRICE COST LEADERSHIP NICHE DIFFERENTIATION
  • 13. STRATEGY Differentiation in Quality Quality, performance, image, design, lifespan Quality, performance, image, design, lifespan Quality, performance, image, design, lifespan Design, symbols, events, testimonials product Staff SERVICE IMAGE
  • 14. STRATEGY Minimal Viable Product (MVP) BRINGING THE PRODUCT FASTER TO THE MARKET Rapid launch and a steady product expansion. The focus is on the customer benefit. APPROACHCOMPONENTS Concentrate on developing the core function of the product. Make the product marketable as quickly as possible. In the market, the product will be optimized. Through direct feedback from the customer, the product will be continuously perfected and developed.
  • 15. ENTREPRENEUR PERSONALITY TRAITS Knowledge Factors World knowledge Industry knowledge Insight into human nature Financial Insight (profit) Business management Experience Insight into business models Knowledge of services Knowledge Marketing Experience
  • 16. ENTREPRENEUR PERSONALITY TRAITS Problems in the Startup Process 44,70% 42,10% 29,60% 28,90% 25% 25% 21,70% 21,10% 20,40% 19,10% 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00% 40,00% 45,00% 50,00% Customer acquisition Insufficient equity Lack of marketing knowledge Fear of failure Lack of knowledge in legal matters Lack of knowledge in controlling High psychological distress Lack of financial knowledge Lack of consulting knowledge Lack of personal resources
  • 17. SWOT ANALYSIS Strengths and Weaknesses Profile Examples 0 10 20 30 40 50 60 70 Location Management Financial resources Regular customers Employee Experience Marketing Design
  • 18. SWOT ANALYSIS Factors for Opportunities and Threats Society EXAMPLES: Opportunities: new trends, improving the infrastructure, new technology Threats: lack of expertise, new laws and regulations Market EXAMPLES: Opportunities: growing market Threats: stagnating market, escalating raw material prices Competition EXAMPLES: Opportunities: Competitive analysis (assessing success potential) Threats: dominating corporations, competitor has a larger market share, pricing pressure
  • 19. Click here to visit www.PresentationLoad.com DOWNLOAD POWERPOINT SLIDES