Present tips, diagrams and information on starting a business in high-quality design with our Startup Strategy PowerPoint presentation.
Each business begins with a brilliant idea and the courage of its inventor. Such young companies are called "startups" and are characterized by a high degree of innovation and growth potential.
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Being on the cutting edge and looking for "the next big thing"
For a startup to be successful, finding a well-thought-out business strategy is necessary. A startup strategy illuminates your business idea from all sides and calculates financing, competitiveness and other factors with a medium to long-term focus to ensure that your company is still fresh.
Our Startup Strategy slides will summarize the range of possibilities and serve as a guide on the road to your own business.
3. Strategy without tactics is the
slowest route to victory.
Tactics without strategy is the
noise before defeat.
Sun Tzu (Philosopher, 544 – 496 BC)
4. FOUNDATIONS
Startup Matrix
START-UP
MATRIX Existing Products New Products
Existing Market
No Startup Startup:
innovative product
development
New market
Startup:
launch
Startup:
innovative consumer
development
5. FOUNDATIONS
Basic Startup Strategy Aspects
To find your own way
To know your competitive
advantage
To be flexible
To be well-prepared
To demonstrate creativity
and perseverance
To expand your network
To take smart risks
To benefit from qualitative
and quantitative
relationships
To share and enhance your
knowledge
LEARNING OPPORTUNITIES BENEFITS
8. COMPONENTS
Goals
WHAT DO YOU WANT TO
ACHIEVE AS AN
ENTREPRENEUR?
DO YOU WANT TO INCLUDE
FAMILY?
IS THERE A SPECIAL REASON
FOR YOUR STARTUP
BUSINESS?
HOW LARGE OR SMALL DO
YOU WANT YOUR BUSINESS
TO BE?
DO YOU WANT TO HIRE AND
MANAGE ANY STAFF?
HOW WILL YOUR BUSINESS
AFFECT THE LIVES OF YOUR
CUSTOMERS?
Make alistwithanexplanation
for implementation
Define bothyourshort –
termand long-termGoals
Remembertoputmoreemphasis
on short-termgoals
whenbeginningastartup
9. COMPONENTS
Private Law Legal Forms
Business startups involve establishing the right type of company. A legal
document (legal corporate form) includes either financial, tax or legal policies.
NN
SOLE PROPRIETORS PARTNERSHIPS CORPORATIONS
LIMITED
PARTNERSHIP (L.P.)
GENERAL
PARTNERSHIP (G.P.)
PARTNERSHIP
COMPANY (CO.)
SILENT
ARTNERSHIP
CIVIL LAW
INC. & CO. L.P. INCORPORATED (INC.)
JOINT STOCK COMPANY
(JSC)
Limited Liability Company (LLC)
10. COMPONENTS
Taxes
When starting a business, you also
have to consider the country’s income
taxes. The rate of each country varies,
so if you are planning on expanding
your business to an international level,
you should be aware of which
countries pay the most (e.g. Italy is
almost 50%).
COUNTRY INCOME TAX RATE (%)
Italy 49.41
India 45.10
United Kingdom 42.72
France 41.90
Canada 41.87
Japan 41.32
Australia 40.70
United States 39.55
Germany 39.39
South Africa 38.22
China 37.95
Argentina 35.98
Turkey 35.36
South Korea 34.25
Indonesia 30.22
Mexico 29.40
Brazil 26.68
Russia 13.00
Saudi Arabia 3.14
11. COMPONENTS
Marketing
QUALIFYING THE TARGET MARKETS
Who is your ideal consumer
(customer profile)? Who will lead
your business to success?
FIND THE METHODS AND TOOLS FOR
YOUR STRATEGY
Marketing is the progress of
finding, communicating and
instructing the market about your
products and services.
TESTING YOUR MARKET STRATEGY
Have you chosen the best
combination of marketing tools
and methods?
IDENTIFYING ALL TARGET MARKETS
Who are your ideal consumers
and target markets?
Marketing
14. STRATEGY
Minimal Viable Product (MVP)
BRINGING THE PRODUCT FASTER TO THE
MARKET
Rapid launch and a steady product
expansion. The focus is on the customer
benefit.
APPROACHCOMPONENTS
Concentrate on developing the core
function of the product. Make the product
marketable as quickly as possible. In the
market, the product will be optimized.
Through direct feedback from the
customer, the product will be continuously
perfected and developed.
15. ENTREPRENEUR PERSONALITY TRAITS
Knowledge Factors
World knowledge
Industry knowledge
Insight into human
nature
Financial Insight
(profit)
Business management
Experience
Insight into
business models
Knowledge
of services
Knowledge
Marketing Experience
16. ENTREPRENEUR PERSONALITY TRAITS
Problems in the Startup Process
44,70%
42,10%
29,60%
28,90%
25%
25%
21,70%
21,10%
20,40%
19,10%
0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00% 40,00% 45,00% 50,00%
Customer acquisition
Insufficient equity
Lack of marketing knowledge
Fear of failure
Lack of knowledge in legal matters
Lack of knowledge in controlling
High psychological distress
Lack of financial knowledge
Lack of consulting knowledge
Lack of personal resources
18. SWOT ANALYSIS
Factors for Opportunities and Threats
Society
EXAMPLES:
Opportunities: new trends,
improving the
infrastructure, new
technology
Threats: lack of expertise,
new laws and regulations
Market
EXAMPLES:
Opportunities: growing
market
Threats: stagnating
market, escalating raw
material prices
Competition
EXAMPLES:
Opportunities: Competitive
analysis (assessing
success potential)
Threats: dominating
corporations, competitor
has a larger market
share, pricing pressure
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