The Very Best Intranets and Digital Workplaces of 2017
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The Very Best Intranets and Digital Workplaces from the 2017 Digital Workplace & Intranet Global Forum conference in New York. Presentation webinar deck by Toby Ward, Prescient Digital Media.
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The Very Best Intranets and Digital Workplaces of 2017
- 1. 1 The Very Best Intranets from The 2017 Digital Workplaces & Intranet Global Forum Toby Ward @TobyWard Michael Rudnick @MichaelRudnick
- 4. 4 The Digital Workplace The Sum Total of All Digital Tools, Internal and External
- 5. 5 The Digital Workplace It's people and process, not merely technology Technology is an enabler, not an outcome Technology Every intranet must have a strategy with measurable goals Planning Adequate staffing, budget, and change management Resources A detailed and documented ownership and management model Governance The digital glue that binds together the digital workplace Search Content is king, and what people seek and need Content
- 6. 6 The Intranet Gateway Gateway to the Digital Workplace CRMSocial RMS Shared Drives DAM Email eNewsletter eMarketing Website Extranet ERP Intranet
- 7. 7 Intranet Experts For nearly 17 Years
- 8. From Concept to Live End-to-End Consulting & Implementation Services • User experience design • Information architecture • Taxonomies • Dynamic wireframes Design • Stakeholder engagement • Constituent analysis • Focus groups • User surveys • Content analysis • Technical ecosystem assessment Discovery & Assessment • Development • Configuration • Integration • Content migration • Search optimization • Desktop, mobile. • Technology agnostic. Implementation • Strategic plan • Solution Roadmap • Engagement plan • Governance model • Content management plan • Social/collaboration strategy • Technical architecture Strategy & Planning • Content creation • Operations management • Adoption campaigns • Solution product management • Analytics • Optimization. Operations We work with many technology platforms and have world-class expertise in SharePoint and Powell 365. Listen. Understand. Deliver. Change Management Thoughtful stakeholder and constituent engagement that drives better outcomes
- 9. 9 Offices Canada & US VANCOUVER TORONTO SAN FRANCISCO NEW YORK
- 10. 10 Clients More than 200, Global Leaders
- 11. 11 Bayer
- 12. 12 Bayer Intranet Sitecore for content management IBM Connections for social collaboration 750,000 page views per day Customizable news by company, business unit, country, and local (office) News 12,000 users in the US 115,000 + Users Bayer is a pharmaceutical, health and life services company with more than 115,000 employees worldwide and the 10th largest chemical producer. © Bayer. Contents are material, non-public, confidential & proprietary. Unauthorized distribution or distribution prohibited.
- 13. Simplify / Personalize • Faster access to relevant content, services and tools • Reduces duplicate work from countries and divisions Annual Savings $4.4 million Position Bayer as ONE Life Science Company Increase reach of strategic messaging • Reach all employees at the same time • Consistent message • Engage in more dialog Leverage technology • Combined web development for divisions, functions and countries enables innovative web technology Consolidate 350 Intranets
- 15. • Managers & Employees: Overwhelming; less overlap; “less push, more pull” • Too much information; difficult to find info.; rely on coworkers • Rated # 2 preferred channel Feedback Drives Strategy
- 16. 1. The Stage: Highest level global news; U.S. can contribute as news arises. 2. The Carousel: Top news stories controlled by the U.S. Can pull up global stories at our discretion. 3. More News: Secondary news stories. Blended feed of U.S. country, site and Global stories. Three News Tiers
- 17. BayerNetPage 17 1. Office Hours 2. Live Lunch and Learns 3. Engage Admin. Professionals 4. Top 10 list based on FAQs Change Tactics
- 18. 231000 206000 185000 193000 396000 484000 563000 529000 528000 493000 441000 556000 613000 859000 717000 775000 766000 723000 764000 1-Feb-16 1-Mar-16 1-Apr-16 1-May-16 1-Jun-16 1-Jul-16 1-Aug-16 1-Sep-16 1-Oct-16 1-Nov-16 1-Dec-16 1-Jan-17 1-Feb-17 1-Mar-17 1-Apr-17 1-May-17 1-Jun-17 1-Jul-17 1-Aug-17 Overall Page Views 232% increase in overall page views per month. Intranet Traffic Increase
- 19. 19 H&R Block
- 20. 20 H&R Block Intranet 68 applications 500 (static) pages 15,800 documents 1.5 million page views per day (peak) Home page alerts are the most popular and read content on the intranet Alerts 80,000+ staff turnover per year 200 content contributors 7.5 FTE intranet staff 90,000 + Users H&R Block is the world’s largest tax services firm. Established in the 1950s, H&R Block is the largest non-food franchiser in the world, with 12,000 locations © H&R Block. Contents are material, non-public, confidential & proprietary. Unauthorized distribution or distribution prohibited.
- 21. 1.Content exists in a separate content system that the search engine cannot “see” 2.Vocabulary issue: our content writers are not using the same words as our field users 3.User just missed it: the search result displayed in the top 3 4.Content does not exist 5.What didn’t happen: Search engine fails to display the content 5 Reasons for Failed Search
- 22. Prior Look 22 Improved Look © H&R Block. Contents are material, non-public, confidential & proprietary. Unauthorized distribution or distribution prohibited.
- 23. 23
- 24. 24
- 25. 19.5% reduction in Tech Support Calls
- 26. Quick Poll for each News Story • I am always able to find and access the documents, news, applications and communities I need on DNA. • Content on DNA is always accurate, relevant and up-to-date. • I can easily see and review what is new or changed on DNA. • Overall, I am highly satisfied with DNA as my go-to resource for documents, news, applications and communities. • I access DNA from my mobile device.
- 27. Content Strategy Summary 1.Measure perception 2.Write/review your content strategy 3.Audit content 4.Document & share best practices 5.Recognize content managers
- 28. Popular Features • Acronyms “wiki” • Reporting Dashboard with Custom Reports • “New & Noteworthy” • Communities • Applications
- 29. 29 Coca-Cola
- 35. 35 Cisco
- 37. 120 Internal Mobile Apps as of Oct. 2017 58 mobile apps, but only 10 represent most of the use 19 18 24 24 12 10 2 6 5 Sales Support Productivity Collaboration Content & Collateral Learning & Development Employee Services Media Connectivity
- 43. 43 Pfizer
- 47. 1 1 Featured Posts – manually selected to highlight engaging posts 3 Follow Pfizer – links to our external social sites 3 2 Trending Hashtags – the most often used hashtags in the previous two weeks 2
- 49. To date • 4,175 groups created • 47,240 registered users • 184,163 messages posted • 501 avg. messages per day
- 50. Foster conversations • Share news as it happens • Turn one-way info pushes into two-way conversations • Share content across channels and from other Yammer communities • Tag colleagues (@LauraClark)
- 52. Embed everywhere • Make Yammer relevant outside of the tool itself • Embed Yammer feeds and share icons across intranet sites, SharePoint, and other applications • Feeds surface content and allow colleagues to interact
- 55. 55 GoDaddy
- 56. “People ask me where the headquarters of GoDaddy is and I say there’s no physical headquarters. Headquarters is The Planet. The thing that binds us in our values is our communications. It is the headquarters of good ideas.” - Auguste Goldman
- 58. EMEA
- 59. 59 Cigna
- 63. Confidential, unpublished property of Cigna. Do not duplicate or distribute. Use and distribution limited solely to authorized personnel. © 2017 Cigna 0 20 40 60 80 100 120 35% 23% 42% Work Community Personal Average blog posts per month 8-9 12,000 Active Blog Users & Writers Average user comments per post
- 64. 64 Google
- 65. G-Suite is The Intranet
- 66. Start on a page.
- 68. Search for unexpected sources.
- 69. Open up to comments and suggestions. +
- 70. Give everyone an equal voice.
- 71. Use spreadsheets to manage content.
- 72. Try using the same content in various formats. form answer article e-mail newsletter snippet video snippet quote on program’s “intranet” site
- 73. Create a site from a template.
- 76. Why podcast? • Low-cost, high-return investment • CPN total equipment cost under $5,000 for studio and mobile units • We’ve provided mobile units to other groups for about $850 each • Works well on digital platform • Intranet, dotcom and social media • Connects speaker with a broad audience in an authentic way • CEO blog very popular • Gives voice to middle managers, SMEs and people with personal stories to share • Less intimidating to subjects than shooting video • Example: Breast cancer patient 76
- 77. 77
- 78. 78
- 79. Why podcast? • Saves time and resources • Quick way to communicate a message • Faster than writing a story or creating a video • Easier, quicker to listen to a podcast than read a story • Employees can listen while doing something else • People listen • Approximately 13,000 ConocoPhillips employees worldwide • Average podcast gets 2,000 to 3,000 listens • Written stories average 1,500 to 2,000 • Cancer patient story got 4,000 • Some niche podcasts have smaller but committed following 79
- 80. Getting started • Purchase equipment • Main components • Hand-held recorder • Microphones • Headsets • Sound absorbers • CPN initial outlay under $5,000 • Studio set-up with two sound absorbers • Remote recorder with mic • Purchase sound-editing software • Adobe Audition CC • Fairly intuitive, but training helpful • Good idea to have one expert • Office studio • In an unoccupied but furnished office with no audible HVAC vents 80 Insert photo of studio
- 81. Recording a podcast • Topic/subject • Person with a story to tell • Ideally someone well spoken and willing to be interviewed • Specific topic or message • Top-down messages from leadership, such as key initiatives or policies • Mid-level experts who don’t normally get a lot of air time, including SMEs • Human interest, such as cancer patient or flesh-eating bacteria survivor • Straight up interview or story approach • Story approach requires more production time and editing, works well for human interest stories • Script or no script • Some interviewees more comfortable with advance questions so they can prepare responses • Some prefer a more casual, conversational approach • On digital platform, consider supporting with written story • For example, an event with photos and/or an article • 7 to 25 minutes in length 81
- 82. Establishing a podcast network • Different channels for different topics, sources and audiences • ConocoPhillips experience • Once we did a few podcasts, it seemed as if everyone wanted their own • Remote units • Expanded CPN • We control the logos and branding • We do some of the editing to ensure quality 82
- 83. Establishing a podcast network • Ryan’s Blog • Chairman & CEO Ryan Lance speaks directly to employees • Roughly 4 times a year re company earnings, noteworthy events and crises, important news • Almost everyone listens • Audio Edge • Topics such as corporate policies, projects, new technology, HR programs • CDQ: Teamwork and effective decision-making • IT Talk 83
- 84. 84 PNM Resources
- 87. Submit News • 1700 intranet users • 15-20 user submitted news stories per week • Dozens of comments per news story 87
- 88. 88 Next webinar Case study? SharePoint? User engagement? Social tools?
- 89. 89 Newsletter notifications PrescientDigital.com > Newsletter for notifications on future events
- 92. 92 Questions Use panel on right to submit a question