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10 Steps to a Social Intranet
1.
Strictly Confidential ©
2010 Prescient Digital Media Not For Distribution Julian Mills, Prescient Digital Media October 2010 10 Steps to a Social Intranet Watch the webinar video instead
2.
@millsj007 @intranet2 #intranet2 Strictly Confidential ©
2010 Prescient Digital Media Not For Distribution
3.
Prescient Digital Media
We build highly effective websites & intranets Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
4.
Webinar participation Strictly Confidential
© 2010 Prescient Digital Media Not For Distribution
5.
1. Overarching plan 2.
Executive sponsorship 3. Active conversations 4. Tools & functionality 5. Technology selection 10 Steps 6. Intranet governance model 7. Social media policy 8. Training 9. Communications plan 10. Who’s responsible? Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
6.
“Consumer-grade” technology 1 engineer
for every 1.1 million users No help desk 47% Spent less than $10,000 on social intranet technology (Prescient 2010 Intranet 2.0 survey) Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
7.
Demographic Shifts 50%
of the workforce are millenials “I absolutely buy that Millennials have different technology habits and preferences than us older workers. In short, they consider enterprise 2.0 the no-brainer default rather than something scary and weird. But that's about the biggest difference I see.” Source: Andrew McAfee Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
8.
Growth of Knowledge
Workers 75% of workforce in healthcare and education are knowledge workers Wages account for 18% of GDP in United States Premium of 55% to 75% versus those who perform production or transactional tasks Measure by quality and quantity of interactions Source: McKinsey Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
9.
U.S. Government Lost
& Found $15.4 billion lost to poor knowledge worker productivity Average Federal Government employee loses 1 hour per day looking for information 44%: not knowing what information is available is a big problem Source: MeriTalk Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
10.
Improved Collaboration Strictly Confidential
© 2010 Prescient Digital Media Not For Distribution
11.
#1 Overarching plan Web
2.0 @ Cisco: The Evolution Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
12.
Knowledge worker productivity Strictly
Confidential © 2010 Prescient Digital Media Not For Distribution
13.
Do you know?
Percentage of knowledge workers Workplace demographics Culture/hierarchy/executive communications Employee engagement levels Current usage of social media Current use of intranet/alternatives Current and future business challenges Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
14.
Locus of control Strictly
Confidential © 2010 Prescient Digital Media Not For Distribution
15.
#2: Executive support Strictly
Confidential © 2010 Prescient Digital Media Not For Distribution Source: Intranet 2.0 Gobal Study 2010
16.
Requirements aligned (Gartner) Consumers
want to: Keep informed of what friends are doing and thinking Easily tap into their opinions and advice Mobilize them for events and causes Control what others can see and know about me Tailor the platform with extensions and applications Tag videos and postings that other people should see, filtering out the noise Know which sources and Web sites friends use Business users want to: Keep informed of what colleagues are doing and thinking Easily tap into their opinions and advice Mobilize them for events and projects Control what others can see and know about me Tailor the platform with extensions and applications Tag documents and postings that other people should see, filtering out the noise Know which sources and Web sites colleagues use Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
17.
Start measuring! Strictly Confidential
© 2010 Prescient Digital Media Not For Distribution Source: Intranet 2.0 Gobal Study 2010
18.
Metrics & Measurement Activity
& engagement Members Posts/threads Comments or ideas Tags, votes, bookmarks Active profiles Post frequency/density Business value Productivity Knowledge sharing Engagement Consistent messaging Tools to do their job Interaction with content Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
19.
Knowledge worker productivity Source: Consejo Strictly
Confidential © 2010 Prescient Digital Media Not For Distribution
20.
# 3 Active
conversations Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
21.
Motivated to contribute
Only 34% of employees have never contributed content or have done so infrequently 91% of organizations that have Intranet 2.0 tools have had employees contribute content to the tools (at the very least, infrequently) 30% of organizations have employees that contribute content on a daily basis (or multiple times per day) Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Source: Intranet 2.0 Gobal Study 2010
22.
Return on participation Strictly
Confidential © 2010 Prescient Digital Media Not For Distribution
23.
# 4 Tools
& Functionality Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Source: Intranet 2.0 Gobal Study 2010
24.
Intranet 2.0 Tools 24 Strictly
Confidential © 2010 Prescient Digital Media Not For Distribution
25.
#5 Technology selection
“I have better tools in my living room than you give me at work.” Find the hidden IT department Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
26.
BC Government @Work Strictly
Confidential © 2010 Prescient Digital Media Not For Distribution
27.
#6 Intranet governance Strictly
Confidential © 2010 Prescient Digital Media Not For Distribution Source: Intranet 2.0 Gobal Study 2010
28.
Must have Ownership
structure (organization chart) Roles and responsibilities of owners, direct reports, content and application owners Decision making process and procedures Policies and standards Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
29.
# 7 Social
media policies Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
30.
Document desired behaviour Strictly
Confidential © 2010 Prescient Digital Media Not For Distribution
31.
# 8 Training
Intel’s Digital IQ training program "We created Digital IQ to raise all boats and to up-level our sales and marketing employees' skills and understandings of this dynamic digital marketing world. ... [T]he program is open to all global employees who wish to expand their understandings of digital and emerging media.“ Source: Bryan Rhoads, Senior Digital Strategist at Intel (Harvard Business Review) Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
32.
Course examples Tweet
Like You Mean It: The Right Way To Tweet Your Brand The Importance of Brand Identity in Social Media WOM (Word Of Mouth) The Anatomy of Buzz Social Media Measurement Viral Marketing Mobile Marketing: Wide Reach of a Small Screen China's Social Media Landscape Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
33.
New RulesSame Road We
must have discipline to prioritize information New tools make it easer to give employees a voice Easier to equip managers as communicators – do it! Use all the tools at your disposal … wisely Employees need certain information to do their jobs People want information in different ways Managers are the most credible communicators Employees want to share their opinions & be heard # 9 Communications plan Source: Insidedge Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
34.
Think how people
filter info •When’s my next raise? •How can I advance? •What ‘s expected of me? •What’s going on with my team? •Is my job safe? Stuff they want •Our mission •Our performance •Our strategy •Our goals •Our expectations Stuff you want them to have •What’s the competition doing? •Who’s coming? Who’s going? Who got promoted? •What’s going on in our industry? All the other stuff Diminishing attention span Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Source: Insidedge
35.
What kind of
communicator will your company be? Strictly Confidential © 2010 Prescient Digital Media Not For Distribution Source: Insidedge
36.
#10 Who’s responsible? Strictly
Confidential © 2010 Prescient Digital Media Not For Distribution
37.
Community Manager The
community selected 2 bloggers after a call-out 7 people submitted samples Community Manager spoke with each one Community Manager their posts Bloggers agreed to align with the Terms of Use for the site, and to try to write at least once a week Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
38.
Pick a street Strictly
Confidential © 2010 Prescient Digital Media Not For Distribution
39.
www.PrescientDigital.com www.Prescie ntDigital.com
40.
Communexions.com For discussion &
links to the slides Strictly Confidential © 2010 Prescient Digital Media Not For Distribution
41.
Q & A Strictly
Confidential © 2010 Prescient Digital Media Not For Distribution
42.
jmills@prescientdigital.com www.PrescientDigital.com www. IntranetBlog.com www.Twitter.com/millsj007 www.Twitter.com/Intranet2 www.Communexions.com Strictly Confidential
© 2010 Prescient Digital Media Not For Distribution Contacts
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