The document discusses various marketing strategies used by companies to promote their products and increase sales and market share. It provides examples of ambush marketing used by Pepsi during a cricket match sponsorship, scarcity marketing by Rolls Royce limiting production, and cause marketing done by Tata and ITC to support social causes. One example discussed in detail is Daymond John's stealth marketing campaign for FUBU clothing by having popular hip hop artists wear the brand without paying for traditional advertising.

2. Thinking about
Business in
terms of
Customer needs
and Satisfaction.

3. Yes it is. You may have a very good product or service
but unless people know about it, who cares?
Marketing is about making more and more money.

4. With so many competitions coming
up,
You need to be unique to bear them
all,
And that is where Marketing
Strategies come to help us.
There are more than 52 marketing
strategies, I have listed some of the
major strategies..

5. Connecting of
products with
particular events
to get customer
attention.

6. EXAMPLES…
P&G’s Pantene v/s HUL’s
Dove

7. Pepsi v/s Coca-Cola
Coca-Cola got the official sponsorship for the 1996 Cricket World Cup by paying huge
money. Pepsi booked the major players including Sachin Tendulkar as its Brand
Ambassador and launched an Ad-Campaign with a tagline, “Nothing Official About
it”.
During the finals of the match, Pepsi launched hot air balloons all around the stadium
with the Brand “Pepsi” engraved on it. People were confused about ‘who the official
sponsor was?’. But Pepsi won the war and its sales increased drastically. Coca-Cola
even after spending huge money became a loser.
This is one of the most historic successes of Ambush Marketing.

8. Low-cost,
Unconventional
Marketing

9. EXAMPLES…

10. Marketing done to
take away the
market share of
other companies
producing similar
goods.

11. EXAMPLES..
Apple V/S Samsung

12. Partnership
with other
companies to
increase Brand
Awareness.

13. EXAMPLES
CITIBANK + VISA

14. Controlling
product
availability
to increase
sales.

15. Rolls Royce sells only 10 cars in a year, It does
scarcity marketing and thereby increases demand
of its product. This also gives the company to
quote a high price.
EXAMPLES
“Limited Stock” (or) “Limited Period Offers” are
all examples of Scarcity Marketing

16. Supporting a
cause to build
strong customer
following..

17. EXAMPLES
TATA “Jaago Re” encouraged people to
vote and select a good leader. It also
encourages people to say NO to Corruption
ITC also does “Cause
Marketing” by contributing
Re.1 to social causes on
every purchase of ITC
notebooks.

18. Secret Marketing
to attract
customer’s
attention.

19. EXAMPLES
*Sony Ericson was the first company to do Stealth Marketing. They developed a new phone with camera in
it and they wanted to promote it. 40 fake actors were asked to pose as tourists and request the passerby to
click their snaps at 10 major cities in USA.
*Another notable case of stealth marketing by a small business was fashion entrepreneur Daymond John's
first campaign for the FUBU clothing line. John had almost no operating budget and no access to
traditional advertising, so he asked hip hop stars Run DMC and LL Cool J to wear FUBU clothing at
concerts and during their appearances on MTV. This gave FUBU a massive audience without John having
to spend any money buying advertising space. The campaign was successful and FUBU became a major
clothing label.
One of the most notable cases of stealth marketing by a small business was fashion entrepreneur Daymond
John's first campaign for the FUBU clothing line. John had almost no operating budget and no access to
traditional advertising, so he asked hip hop stars Run DMC and LL Cool J to wear FUBU clothing at
concerts and during their appearances on MTV. This gave FUBU a massive audience without John having
to spend any money buying advertising space. The campaign was successful and FUBU became a major
clothing label.