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Tips for a good Business Plan: Weekly Schedule
# Date Topic
0 15-Mar Announcement
1 22-Mar Introduction
2 29-Mar Structure Business Plan
3 05-Apr Mission-Vision
4 12-Apr Goals - Values
5 19-Apr Good examples Mission/Vision/Values
6 26-Apr Bad examples Mission/Vision/Values
7 03-May Team
8 10-May Market Analysis: Market & Trends
9 17-May Market Analysis: Target Group + Excellent example
10 24-May Market Analysis: Competition
11 31-May Market Analysis: Suppliers + examples
12 07-Jun SWOT analysis
12 14-Jun SWOT analysis: Examples
13 21-Jun Marketingmix
14 28-Jun Marketingmix: Promotion - Top 10 on Twitter
15 05-Jul Financial Plan: Content + Assumptions
16 12-Jul Financial Plan: Definitions
17 19-Jul Action Plan
18 26-Jul Variance analysis

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MISSION - VISION
MISSION & VISION always aligned with well-defined GOALS and VALUES
 Vision: FUTURE of your company
Long Term
Who do you want to be
 Mission: PURPOSE of your company
Why do you exist
 Goals: TARGETS of your company
How to achieve your Mission
 Values: HEART of your company
What do you believe in
What drives your decisions
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VISION

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VISION
 FUTURE of the company
 Accurate & well defined
 Intended direction/future of the company
 Needs to be realistic
Note: - Be a visionary
- Dream your dreams
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MISSION

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MISSION
 PURPOSE of the company
 What/who is your audience
 Which products/services do you offer
 Which needs are you satisfying
 What differentiates you from your competitors
Note: - When start up, invite friends, former fellow students or former colleagues to
brainstorm/benchmark
- When existing company, involve your employees
- Take your time! A good mission is the backbone of your company
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GOALS
VALUES