With great change in education comes great opportunity. In this presentation to the Australian International Education Conference we presented the concept of the Digital Campus and how this could change education forever.

1. The Digital Campus
The Online Future of International Higher Education
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3. On the education side you could
say if we can get them in, retain
them and make sure they
graduate then that’s good
enough, but that is a 1000 year
old business model – the world
looks different today
Claes Mansson
Director, ICT Strategic Investment Programme at Monash University
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4. The Student Lifecycle for the last 1000 years
Time
Physical campus
Strength of Relationship
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5. The solid classical buildings of
great universities may look
permanent but the storms of
change now threaten them.
Lawrence Summers
President Emeritus, Harvard University
An Avalanche is Coming: Higher Education and the Revolution Ahead
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6. 1982 - Compuserve
1995 - Classmates
1997 - Sixdegrees
1999 - Makeoutclub
2002 - LinkedIn
2003 - MySpace
2004 - Facebook
2005 - YouTube/RenRen
2006 - Twitter
2007 - Tumbler
2009 - Foursquare/Sina Weibo
2010 - Pinterest/Instagram
2011 - Google+/Snapchat
2012 - Tinder
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7. https://www.linkedin.com/edu/rankings/us
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8. 1982 - Compuserve
1995 - Classmates
1997 - Sixdegrees
1999 - Makeoutclub
2002 - LinkedIn
2003 - MySpace
2004 - Facebook/Flickr
2005 - YouTube/RenRen
2006 - Twitter
2007 - Tumbler
2009 - Foursquare/Sina Weibo
2010 - Pinterest/Instagram
2011 - Google+/Snapchat
2012 - Tinder
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9. 65%
‘Although 65% of students use social media channels
several times a day, students rated universities' social
media presence as less influential and less trustworthy
than more traditional sources such as prospectuses or
open days.’
http://www.theguardian.com/higher-education-network/blog/2013/apr/17/university-student-recruitment-social-media
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10. 1/5
‘Prospective students are keen to engage with their
university through social media channels, with one fifth of
students saying that universities don't make enough use of
social media in recruitment.’
http://www.theguardian.com/higher-education-network/blog/2013/apr/17/university-student-recruitment-social-media
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11. Insights
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17. Approximate numbers based on number of engagements and average number of attendees
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24. u2020
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25. Digital Threats
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Knowledge
The availability of knowledge and
methods of access increasing
duplication and dissemination

26. Digital Threats
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Reach
Global reputations can be nurtured
and enhanced quickly. Similarly
individual relationships can be built,
serviced and maintained without
reference to geography.

27. Digital Threats
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Relevance
The availability of online learning
platforms offers the digital native an
opportunity to create their own
learning experience relevant to
themselves.

28. Opportunity
Lifelong Learners
The global digital landscape is driving
everyone towards being a lifelong
learner. This represents a bold
education sector opportunity.
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31. Prospect
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32. Learner
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33. Professional
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34. Advocate
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35. Prospect Learner Professional Advocate
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36. The Student Lifecycle
Time
Physical campus
Strength of Relationship
Digital campus
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37. A single online environment open to all, that offers
a single customer view that is personalised to their
current interests and relationship with the university.
A place they become reliant upon to support
their lifelong learning and development,
encouraging and rewarding continual involvement.
Ultimately a community and ecosystem that
transcends traditional boundaries of a university.
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39. The Student Lifecycle
Time
Physical campus
Strength of Relationship
Digital campus
Prospect
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40. Prospect
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41. The Student Lifecycle
Time
Physical campus
Strength of Relationship
Digital campus
Prospect
Learner
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42. Learner
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43. The Student Lifecycle
Time
Physical campus
Strength of Relationship
Digital campus
Prospect
Learner
Professional
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44. Professional
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45. The Student Lifecycle
Time
Physical campus
Strength of Relationship
Digital campus
Prospect
Learner
Professional Advocate
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46. Advocate
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47. Prospect Learner Professional Advocate
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48. How?
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49. Be cont1ent c urators
not content creators.
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50. Relea2se, rev iew,
refine.
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51. 3 Digital
Transformation is a
business priority not a
marketing project.
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52. Don’t4 be afra id to
decommission.
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53. The use5r is the centre
of everything.
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