Higher education institutions are under constant pressure to modernize their digital properties, improve the student experience and remain competitive in the education landscape.
However, complex organisation structures and processes can make digital innovation seem nearly impossible.
During this webinar, Lindsay Herbert, Global Head of Digital at Precedent will draw on inspirational examples that evidence the need for change from digitally transformed universities like Harvard. She will also share practical tips for how non-Ivy league universities can get started – including how to get support from senior leadership, prioritise areas for innovation, and run small innovation initiatives.
Lindsay will demonstrate insights from Precedent’s own work in digital transformation within higher education institutions, including the major programmes that utilise Precedent’s alliance with KPMG. Takeaways will be very relatable and practical for universities of different sizes and digital maturity levels.
4. Evolving an organisation’s ways of
working in order to continue
delivering its mission in the face of
changing technology, competition,
audience need and behaviour.
@lindzeiy @precedentcomms #precsem
6. 10 Best CDO Practices for Dealing with Digital
Transformation
1. Buildahigh-performancedigitalteam
2. Digitalshouldbeeveryone'sjob
3. Don'tdodigitalforthesakeofdigital
4. Dofewerthingsbetter
5. Createanatmosphereofcollaboration
6. Bakedata-informedthinkingintotheculture
7. Thinkfromtheoutside-in
8. Sometimesit'sbettertobegforforgivenessthenaskpermission
9. Getexperimentalandanalytical
10. Managementneedstolivedigital
Perry Hewitt, Harvard Chief Digital Officer
7. BARRIERS TO
CHANGE
• Departments trapped in silos
• Traditional culture and mind sets
• Rewards for being risk-averse
• Slow moving and evidence based
• Small budgets (and getting smaller)
• Wide audience knowledge gaps
@lindzeiy @precedentcomms #precsem
8. • Students are digital-first
• Competition from private sector
• Competition from other countries
• Competition for top staff talent
• ‘Traditional’ education under scrutiny
• Course ‘shelf life’ will only get shorter
@lindzeiy @precedentcomms #precsem
REASONS TO
CHANGE
45. STAGE 1: LEARNING FROM
CARDIFF UNI
H O W T O B U I L D A D I G I T A L C U LT U R E
✱ Tackle one problem at a time and put specific
measurements in place.
✱ Incentivise the adoption of any new digital
tools or channels.
✱ Track everything and share victories in a
structured manner with senior leadership.
@lindzeiy @precedentcomms #precsem
54. STAGE 2: LEARNING FROM
MONASH
✱ Focus on improving the student experience (even
if everything’s still messy behind-the-scenes).
✱ Use a project with tangible outputs to frame
bigger strategic discussions.
✱ Track and escalate barriers to map out routes for
overcoming them.
@lindzeiy @precedentcomms #precsem
H O W T O B U I L D A D I G I T A L C U LT U R E
64. STAGE 3: LEARNING FROM
ABERDEEN
✱ Get the right investment, set expectations and
communicate changes throughout.
✱ Tackle business critical processes and systems
first with clear benchmarks and targets.
✱ Identify and complete ‘quick wins’ throughout
using existing resources and skillsets.
@lindzeiy @precedentcomms #precsem
H O W T O B U I L D A D I G I T A L C U LT U R E
700 customer surveys coming in a week. Waitrose’s sales rose 2.9%, a relatively strong performance in a market which expanded by just 1%. grocery prices overall fell by 2%.
April last year, the retailer surpassed its £1bn online sales target over a rolling 52-week period, a year earlier than planned. Its click-and-collect business is going from strength to strength with more than a third of all online orders collected in John Lewis or Waitrose stores.
Mobile now accounts for more than 40% of traffic to Johnlewis.com and traffic is up more than 115% year on year.
700 customer surveys coming in a week. Waitrose’s sales rose 2.9%, a relatively strong performance in a market which expanded by just 1%. grocery prices overall fell by 2%.
April last year, the retailer surpassed its £1bn online sales target over a rolling 52-week period, a year earlier than planned. Its click-and-collect business is going from strength to strength with more than a third of all online orders collected in John Lewis or Waitrose stores.
Mobile now accounts for more than 40% of traffic to Johnlewis.com and traffic is up more than 115% year on year.