The document outlines a communication strategy for the Ganga River Basin Management Plan (GRBMP) project. It discusses identifying and analyzing stakeholders, setting communication objectives, developing key messages, and selecting communication channels. The objectives are to increase stakeholders' knowledge of the project, gain their support, and encourage practices that protect the Ganga river. The strategy proposes analyzing how the project meets stakeholders' interests, formulating specific and measurable objectives, conveying simple messages through various channels, and evaluating the communication activities.

1. Communication Strategy – GRBMP

2. GRBMP objective
Clean & Pure
Flows Continuous & Un-Polluted
Adequate space for various river
functions
Function as an ecological entity
Ganga

3. Our understanding
Communication strategy is a way to ensure
that communication efforts help
achieve the project’s goals & that
they are coordinated and effective.

4. Process we propose to follow
Identify and analyse audiences
Define communication objectives
Decide on the messages to convey to our audiences
Select the channels to use
Create a communication work plan
Evaluate our communication activities

5. Identifying and analyzing major
Stakeholders
• Understanding Stakeholder's Current Situation
• Take the audience’s current
knowledge
attitudes
practice
need
into account.

6. Communication objective for each
stakeholder
• will be in accordance with project objective
• Objective - to gain faith and trust of
stakeholders about the project.

7. Communication objective will achieve
Knowledge
Attitude
Practice
Change in of the stakeholders.

8. How?
Desired change in:
Knowledge They should be informed about project
activities in their town/ village/ city
Attitudes They should be ready to support the project
activities in their area
Practice They will adopt processes which will be less
harmful to the river and act responsible
towards the water source ( catchment/ ponds
etc ) fed by river Ganges.
Overall more aware of environment ,steps
taken towards long term benefit and not short
term

9. Link Project objective to stakeholder interest and
needs
&
Find ways to relate these two

10. Relating project objectives to
stakeholder needs
Communication Objective
Project objective Stakeholder’s interests and needs

11. Formulating the objective
This will help to:
• focus on communication activities,
to design messages and choose the
right communication channels; and
• monitor and evaluate activities.
Make your
objective...
Specific
Measurable
Appropriate
Realistic
Time-bound

12. Converting objective to message
Think of the basic messages you want to
convey.
• messages should address the
stakeholder’s interests and attract their
attention
• should be kept simple.

13. Examples of key messages
• Swacha Gram , Nirmal Gram
• Clean river- healthy family
• Clean water , prosperous farms

14. Communication channels
• Broadcast ( TV, radio, traditional announcement
systems
• Outdoor activities, Entertainment ( theater,
documentaries etc),
• Internet
• one on one meetings / workshops etc
• Local civil society agencies, Government offices
• Gram Sabha meeting, Gram Panchayats meeting
, Municipality council meetings.
• Posters , banners
• Schools, education institutions
Internet
impact
(6 months)
2000 page
views
withing a
month of
publishing
1028 views
Video -132
views

15. Communication Work Plan
• A plan with execution dates
• Physical targets to be achieved
• Financial budgeting for activities
• Manpower allocation of activities etc

16. Case Study
• FAO
• AADHAR (UIDAI)

17. Thank You!
Emerging forms in rural India