SWOT Analysis

1. Sameer Patil(31)
Praveen Minz (32)

3.  Apple Inc.
 Industries served –
Computer hardware, Computer software, Consumer
electronics, Digital distribution
 Geographic areas served –Worldwide
 Headquarters – United states of America
 Current CEO - Tim Cook
 Revenue- $ 156.508 billion (2012)

4.  Profit-$ 41.733 billion (2012)
 Employees-72,800 (2012)
 Main Competitors
Dell Inc., Samsung Electronics Co., International
Business Machines Corporation, Google Inc.,
Microsoft Corporation, LG Electronics, Lenovo
Group Limited, Hewlett-Packard Company, Sony
Corporation and many others.

5. APPLE SWOT ANALYSIS
Strengths Weaknesses
 Customer loyalty combined
with expanding closed
ecosystem
 Apple is a leading innovator
in mobile device technology
 Strong financial
performance
($10,000,000,000 cash,
gross profit margin 43.9%
and no debt)
 Brand reputation
 Retail stores
 Strong marketing and
advertising teams
 High price
 Incompatibility with different
OS
 Decreasing market share
 Patent infringements
 Further changes in
management
 Defects of new products
 Long-term gross margin
decline

6. Opportunities Threats
 High demand of iPad mini
and iPhone 5
 iTV launch
 Emergence of the new
provider of application
processors
 Growth of tablet and
Smartphone markets
 Obtaining patents through
acquisitions
 Damages from patent
infringements
 Strong growth of mobile
advertising market
 Increasing demand for
cloud based services
 Rapid technological change
 2013 tax increases
 Rising pay levels for
Foxconn workers
 Breached IP rights
 Price pressure from
Samsung over key
components
 Strong dollar
 Android OS growth
 Competitors moves in
online music market

8.  Dell Inc.
 Industries served-Computer hardware, Computer
software, IT consulting, IT services
 Geographic areas served-Worldwide
 Headquarters-United States Of America
 Current CEO-Michael Dell
 Revenue-$ 63.07 billion (2012)

9.  Profit-$ 3.49 billion (2012)
 Employees-110,000
 Main Competitors
Apple Inc., Samsung Electronics Co., Ltd., Lenovo
Group Limited, Hewlett-Packard Company, Sony
Corporation, Fujitsu Limited and many others.

10. DELL SWOT ANALYSIS
Strengths Weaknesses
 Brand name valued at $7.5
billion
 Product customization
 Environmental record
 Competency in mergers and
acquisitions
 Direct selling business
model
 Commodity (computer
hardware) products
 Poor customer services
 Low investments in R&D
 Weak patents portfolio
 Too few retail locations
 Low differentiation

11. Opportunities Threats
 Expand services and
enterprise solutions
businesses
 Obtain more patents
through acquisitions
 Strengthen their presence in
emerging markets
 Tablet market growth
 Growing demand for
Smartphone's and tablets
 Profit margin decline on
hardware products
 Slowing growth rate of the
laptops market
 Intense competition

13. CONCLUSION
 After analyzing the current status of both Apple and Dell it can
be said that Apple is currently in a stronger position. Apple's
success in innovating and marketing their products in
combination with their ability to remain in a strong financial
state has resulted in tremendous growth and an
opportunistic outlook for the future.
 Dell's inability to capture new markets with innovative
products has restricted growth and reduced market share.
 Overall, Apple is becoming a dominant player in the industry,
while Dell is struggling to grow and maintain market share,
thus becoming a cash cow.