1. IMPROVEMENT OF BITS
CO-OPERATIVE STORE AKSHAY
Group Members:
Ankita Dey
Debasis Rath
Darvin Xeona
Prateek Singh Bapna
Vaishali Saxena
Saurabh Tripathi
Submitted to:
Dr. Jayashree Mahesh
Instructor in-charge
2. IMPORTANCE OF AKSHAY IN BITS
Serves the daily requirements of students and staff
members in BITS-Pilani campus.
Almost all type of goods are available under one
roof.
Akshay provides goods at subsidized price to
students and faculties in BITS campus.
Often it acts as quick solution in case of urgent
need.
Students need not to go out of campus late night.
3. REASONS HAMPERING THE SALES AT
AKSHAY
As per observation:
Long queue at billing counter
Immobility because of long queue
Limited number of products
Limited store staff
Internal ambience
4. WHAT IS OUR OBJECTIVE?
To provide suggestions for improvement of Akshay,
whereby reducing inconvenience to store employees
as well as customers, increasing facilities provided,
reducing time and resource consumption and thus
increasing sales, profits and overall customer
satisfaction.
5. METHODOLOGY
Observing
the processes
Conducting survey in form of questionnaire
Taking customer response and analyzing the data
Proposing the solution
Implementation of solution, that is feasible and
meets customers’ requirements
7. ONLINE SURVEY
A questionnaire was prepared using Google forms.
It was promoted through Facebook groups and
group mails.
Response were recorded
8. OFFLINE SURVEY
Printed copies of questionnaire were distributed to
students in the hostel
Responses were recorded on the same sheet and
later converted to soft copies
Graphs were plotted based on online as well as
offline responses
10. 3. How satisfied are you with variety of products available?
30
25
20
15
10
5
0
Extremely satisfied
Satisfied
Neutral
Dissatisfied
Extremely dissatisfies
11. 6. How do you find the display system of store?
25
20
15
10
5
0
Very convenient
Convenient
Neutral
Inconvenient
Very inconveneint
12.
13. 10. Do you think there is adequate number of staff in the store?
45
40
35
30
25
20
15
10
5
0
Yes
No
14. CONCLUSION
Based on the analysis of the responses to the
survey, it was found that most people avoid going to
BITS CO-OP because of the following reasons:
Long queue at the billing counter
Inconvenient store hours
Unavailability of categories like electronic gadgets
and milk products
Inadequate number of staffing
15. SUGGESTIONS FOR IMPROVEMENT
Reduce billing time
BITS
ID card can be used for billing
Increase no. of billing counters
Space Management
Proper arrangement of products with labels of
each section, visible to the customer
Customer Satisfaction
Increase store staff
Home Delivery