This Power Point Presentation has been prepared by Prashant Kumar and presented to a Publishing House for its Online Marketing Campaign. The strategy explained in the PPT can be used for promotional strategy of Big Publishing Houses.

1. PROJECT PLAN
FOR BOOK PUBLISHERS

2. OBJECTIVE
To create a social and corporate identity
through internet/online advertising and
other related activities.

3. Designing, Developing and Online Advertising of
Websites that enhance the Corporate and Social
reputation of “Publishing House-XYZ” in general
and the Name “XYZ” in particular. For this, two
websites need to be developed, one Dynamic CMS
website for promoting “XYZ Books” and second a
Static Website to promote “XYZ”.

5. WEBPAGES FOR SCHOOLS
PURCHASING BOOKS
There will be separate page for each school that
purchases XYZ’s books. The page will be created
through admin panel / database. It will help schools
on checking their book purchases, sending new
requirements, etc. This feature will help you in
remaining constant touch with schools.

6. DISTRIBUTOR’S ZONE
Distributors can register in this zone. They can make
order of new book requirements. They can see their
delivery status. This zone will help you in updating
your distributors of new arrivals, concessions, offers
etc. This feature will help you in remaining constant
touch with your distributors.

7. XYZ FORUM
This forum will be for general public, especially for
Parents and Children. Parents can raise and discuss
various educational issues and queries, and find answers
as well from other forum members. Students can also
participate and discuss about XYZ books, national and
international issues. This will help XYZ in enhancing
their social presence and in turn commercial profits as
well.

8. XYZ BLOG
There will be a well designed blog, integrated into the
website where from you will update your current
activities and visitors can post comments on that. You
can post about your publishing house, its achievements,
new book arrivals and many other topics. This blog will
help you in updating your target audience be it schools,
distributors, parents, teachers or students.

9. Online Quiz Competition will arouse interest in
Children / students to participate in quizzes while
visiting the website. This will help you in attracting
attention of students. In this way, they will visit the
website and go through different books. It will also
Attract parents and they will definitely inspire their
children to participate in quiz. This way, social
dignity of XYZ will increase immensely.

10. OFFLINE QUIZ COMPETITION
Offline Quiz Competition can be conducted Quarterly
or Half Yearly in XYZ Premises and then a video of
the same will be uploaded on the website. Schools can
be invited to send their students to participate. This
competition can be broadcasted on local area TV.
Press can also be invited so that next day, it can be
published in newspapers.

11. BOOK REVIEW AND RATING BY
TEACHERS
In this zone, teachers can write their views and rate any
particular book. The best review can be shown in this
section. Here, XYZ can ask teachers of famous schools
to send their views on new arrivals or books that it
wants to promote. It will help in advertising any
writer’s book. Visitors can get attracted towards the
views of famous teachers.

12. REVIEW BOOKS AND WIN PRIZES
In this section, anyone (teachers/students/parents) can
send his view about any book and the best review will be
awarded any prize. The prize may be some books or
concession in books or some other offers. Best review can
be displayed on the website. Here, XYZ can display the
review of those books it wants to advertise.

13. PROMOTING YOUNG WRITERS
In this section, any Young Writers will be promoted while
giving due respect to their achievements. XYZ will
inspire young writers to write and if found any such work
to be publishable, it should publish their books. A genuine
social work reflects through this effort and it will enhance
social image of XYZ publishing House.

14. XYZ SCHOLARSHIPS
XYZ Scholarship can really increase the social and
corporate image of XYZ. Every year any number
of students (1, 2 or 5) will be selected based on their
intelligence and their needs and will be awarded this
scholarship.
Scholarship can be one year school fee, all books for one
year etc. For this, XYZ needs to collaborate with schools
and convince school authorities them to give these children
free schooling etc for one year. This social effort from
XYZ can work wonder in getting social distinction.

15. SEARCH ENGINE PROMOTION
The XYZ websites must be promoted through several
keywords like Book Publisher in Delhi/India,
CBSE and ICSE Books, Kids Books, Online Quiz
Competition. In the city/state, Young Writers,
Scholarship for Poor Students, and many others.
This will increase traffic on the websites, generate
business leads and enhances the credibility to the
corporate existence of XYZ.

16. SOCIAL MEDIA MARKETING
As present is the age of online social networking and it
really helps companies in generating business and
establishing online reputation. Facebook and Twitter
will be used to familiarize general public with XYZ.
Facebook Fan Page will be created and integrated with
the XYZ website. The aim will be to increase number
of fans on Facebook Fan Page and followers on Twitter.

17. Schools, teachers and students will be targeted on these
networking sites to update them with regular Jiwan
activities and create with them a relation of mutual trust
and reliance. This will automatically generate business
leads.

18. YOUTUBE PROMOTION
Videos of quiz competition, book fair and other XYZ
activities will be uploaded on YouTube and will be
promoted with an aim to create a visual impact on
visitors and aware them with XYZ corporate and social
achievements. This kind of video promotion can also
induce and turn them into prospective clients.

19. ARTICLE MARKETING
As people all over world including India prefer to get
information and knowledge from online sources, in this
scenario authentic articles serve as reliable source of
information. Teacher, parents, students and others visit
article websites in search of their queries. Articles on
XYZ books, kids’ books, new arrivals, achievements of
XYZ etc will help increase social and corporate image
and enhance search engine rankings as well.

20. XYZ BOOK FAIR
As XYZ has been publishing various school books and
kids’ books, and also participating in local and national
Book Fairs regularly, but organizing a Book Fair especially
for XYZ books in XYZ premises will create a good impact
in education arena. This can be once or twice in a year.
Its proper advertisement, arrangement and accomplishment
can increase credibility of XYZ books among schools,
distributors, teachers and students.

21. CONCLUDING NOTES
This Project Plan has been prepared by Internet
Marketing Division of ABC Company. The plan
is only a brief of the works that the ABC Team
will do for XYZ. The team will make best possible
efforts to accomplish the overall project successfully
and to stand perfect to not only meet but exceed
what XYZ expects to achieve.

22. Project Plan Prepared
by
Prashant Kumar
Digital Marketing Specialist
E-mail: prashant.hbag@hotmail.com
New Delhi-110009