2. Index
1. About EMPOWERU
2. Product/Services offerings
3. Target customers
4. Key differentiator
5. Competitor analysis
6. SWOT analysis
7. Customer segmentation
8. Marketing strategy and execution approach
9. Sales strategy and execution approach
10. Digital/Internet marketing execution plan
3. About EMPOWERU
• EMPOWERU is a pat of promorph solutions.
• An Analytical Educational Monitoring &
Governance Application for Higher Education.
• Right now they are building a big data
architecture and predictive models &
algorithm for EDUCATIONAL DATA MINING
which will help to improve educational
efficiency.
4. Product/services offerings
• To deal with the poor and unhygienic condition
of government school, EMPOWERU came up
with an innovative analytical monitoring
solutions for quality education and effective
governance in institutes.
• EMPOWERU helps in:
1. Attendance tracking.
2. Performance and CCE evaluation.
3. MDM, toilet & drinking water monitoring.
4. Assets monitoring and leave management.
5. Contd.
5. Pupil and teacher ratio analysis.
6. Student enrollment and drop-out list.
7. School-wise teacher distribution analysis.
8. School evaluation & performance analysis.
9. School cluster & block wise attendance analysis.
EMPOWERU collects data through a smartphone
app from teacher tracking their position on GPS.
Photos and other data of water, toilets, marks etc.
and assessing them. And then it is synced with the
server to be analyzed using analytical web portal.
6. Contd.
• Organization can request for demo from website.
• PRICING and PAYMENT PLANS:
Size of
institute
Small (200) Medium
(200-2000)
Big(2000
above)
Plans (in
rupee)
Lifetime 1.5lakhs per
20 users
3.5lakhs per
40 users
10lakh per
100 users
Yearly 17000 per 20
user
36000 per 40
user
101000 per
100 user
Monthly 2000 (20 user
limit) / 200
for 2 user
3700 (40 user
limit) / 370
for 4 user
5100(50 user
limit) / 505
per 5 user
7. Target customer
The innovative idea of analyzing and monitoring
data has the potential to break the barriers of new
entrants in any industries.
EMPOWERU gives the tools to manage every
workforce need—to recruit and retain a high-
performing workforce. One can get HR, payroll, and
talent management in a single solution that
seamlessly connects people globally with the
information and resources they need to work more
effectively.
8. Contd.
EMPOWERU can target on following industries.
Manufacturing
industries
HealthCare
industries
Retail and
Wholesale
Automotive and
transportation
Non-Profit
Personal and
business
services
Restaurants Educations Sports and
entertainment
Hospitality and
travel
9. Key differentiator
With hundreds of employees to handle
worldwide, the HR team might have difficulty
tracking and managing global talent acquisition
because the company don’t have that one
solution that could centralize the process. The
company wants to streamline its end-to-end HR
processes as well as enhance the HR team’s
ability to recruit and retain a high-performance
workforce.
10. Contd.
PROMORPH SOLUTION’s EMPOWERU delivers
cloud solutions that can help you personalize
talent acquisition, simplify payroll computations,
manage time and attendance, and support
continuous and proactive talent management.
With EMPOWERU, you can drive smarter,
people-focused business results across the
entire organization.
12. SWOT Analysis
Strength:
1. A very comprehensive cloud based
solution.
2. It’s mobile friendly.
3. Flexible, Simple and easy to use.
Weakness :
1. Limited user configuration(one phone
per person).
2. Implementation might not be very
smooth(Leaving conventional method
Opportunities:
1. Indian government is focusing towards
digitalization. Creating a great
opportunity to prosper.
2. Can be used over a large scale on a
remote areas where governance is not
possible.
3. People are getting more used to of
phones.
Threats:
1. This area is very dynamics.
2. Barriers to new entrants are high and
there is always a threat to substitute
product.
3. Data interpretation can be different for
different organizations.
13. Customer segmentation
The marketing concept asks for understanding
customers' requirements and satisfying
their requirements and needs better than the
others do. But many customers have different
requirements and it hardly chance to satisfy all
customers by treating them same just like. Market
segmentation is the searching of part of the market
that are not similar from other. Segmentation
provides the firm to good satisfy the needs of its
major customers.
• understanding of the requirements and needs of
selected customer groups.
• More effective positioning in this place.
14. Contd.
Users markets can be divided on the basis of
these customer characteristics.
1. Geographic area
2. Demographic area
3. Psychographic area
4. Behavioral area
15. Contd.
Geographic segmentation:
• Rural area where a regular governance is difficult.
• Urban areas. As paper works consume time, it is
more time efficient.
Demographic segmentation:
• Many companies don't have room in their budget
for a human resources employee, but still need
the services such a professional would provide
16. Contd.
Psychographic segmentation:
• Professional organizations are more expected
to be get attracted.
• Environment conscience firm can take keen
interest.
Behavioral segmentation:
• Benefit sought: large firms might move to
save and hectic paper work.
• Loyalty: gained by proper hospitality and
better customer services.
17. Marketing strategies and
execution approach
Marketing strategy is the building of potential
consumer.
• Providing free demo trials for 3 to 6 months as
per the size of the organization in growing
industry.
• Taking advanced and enhanced steps in
improving the site’s SEO for better ranking on
google and other search engines.
• Getting a BRAND EQUITY like Dettol owns on
“germ protections” and TATA salt on “Salt”.
18. Contd.
• Acquiring non-profitable bodies like local
school and hospital for advertisement:
Case study of NESTLE:
Nestle distributed free sample of powder milk at
maternity ward for mothers and new born
babies. It helped Nestle to earn a lot of trust on
the product and surpasses almost all diary
during it’s era.
19. Contd.
• Competitive Advantage: There is no other
such idea at this time running in Industry. It
can be used as “EXPLOITATION TIME” for
building trust than money.
• Advertisement: online and offline both.
• Exposing at exhibitions and trade shows.
• Lastly requesting for the contacts of potential
ones.
20. Sales strategy and executive
approach
1. Sales strategy is the approach of converting maximum
of the potential consumer into our customer.
Research: Finding about companies with rapid growth
they might need an HR person to help with strategic
planning, meeting Equal Employment Opportunity
Commission requirements, hiring and training, creating a
comprehensive policy guide or adding benefits. Research
the company’s industry in addition to learning what you
can about the business itself. This will help you spot
trends that might affect the company and let you use
their business jargon to create a better connection.
21. Contd.
Showing the need: Prepare to show a potential client
the basic needs of any employer and its size. This might
start by discussing the importance of online governance
to attendance, monitoring online performance of
employee, leave management etc. Explain the
complexity of online administration, registration,
library, placement and alumni management which
requires procedures that include filling forms and
interviewing candidates, screening them and making an
offer. Discuss legal issues that affect organization. Show
how even low-cost benefits programs can help from
admission to recruitment, retention and lower payroll
costs. Tie these general needs to any specific needs the
organization might have that we have found with our
research
22. Contd.
Offer a Consultation: Get our foot in the door by
offering to meet with potential clients on cost to
review their governance and attendance tracking
system with their current HR policies and
procedures. This will give us a gold mine of
information about the organization, allowing us to
write a detailed proposal that includes specific
services and fees for each. Focus on asking
questions about the client’s organization and
getting them to talk about their organization, rather
than spending most of our time presenting our
credentials. Sell ourselves only after the client
realizes they need help.
23. Contd.
Some other ways could be:
• Building relation with other HR companies as
to collaborate with them.
• Promoting our background and expertise in
the fields.
24. Digital/Internet marketing
execution plan
• Search Engine Optimization and Search Engine
Marketing both organic and paid. our website is
our biggest assets and it should be optimized so
that people can find the solution that we provide.
• Work with Google AdWords. That's the very first
thing we should look at for our Paid Search effort.
• An engaging, responsive website. It should be
mobile friendly, engage visitors and clear call to
action.
25. Contd.
• Doing Email marketing:
Contact information can be extracted by offering
customers something of value: a newsletter, a free
seminar, or more information about products &
services. When gathering contact information, ask
only for the information really needed. Asking
unnecessary questions annoys people and may keep
them from signing up.
26. Contd.
• Social awareness:
It can help in building brand awareness, industry
authority, Driving targeted traffic and getting
great customer response and feedback.
• Showing expertise and achievement on
website.
• Using a feedback option and reacting to it in a
very less time.
