1. Impulse
Prashant Mahamulkar
Roll no – 19
MMM – IV SEMISTER

2. Impulse
• An instinctive motive
• Sudden desire
• A mental force which simply & directly urges
to action

3. Color- coordinating

4. “You will miss out”

5. Product demonstrations
• Call it retail theater

6. New & Improved
• Out with the old, in with the new

7. Strike zones

8. Conclusion
• Retailers rely on a host of tactics to get you to
purchase stuff
• Impulse buys are a bona fide profit center for
retailers
• It influence the consumer buying behaviour

9. THANK YOU