- Pure Jal Pvt. Ltd. plans to set up a packaged drinking water plant in Varanasi, India to produce and distribute bottled water under the brand name "Payjal".
- The plant will have a capacity of 50,000 bottles per day and is expected to cost Rs. 1.25 crore.
- The company aims to target common customers by providing good quality water at a lower price of Rs. 10 per 1 liter bottle and Rs. 5 per 500ml bottle.
- Pure Jal plans to achieve sales of 12 lakh bottles in the first month and 1.5 crore bottles in the first year through a network of salespersons, officers, managers and distributors covering tourist
2. Executive Summary of Company
• About Company
– Pure Jal Pvt. Ltd.
– Setting up a plant to produce the packaged water
– Company will start its production by November,
2018
– It will be distributed to the host country and
across too
– Main motive is to provide best quality water in a
lower price, only by reducing the manufacturing
cost and availing the mass production benefits.
3. • Management
– The company is a private company which will be
operated with the selection of one operational
officer whose experience should be of at least 3
years. He is responsible for all the operation of
company and will be assigned following
responsibilities :-
• Providing funds from various money suppliers
• Co-ordinate with all the department heads
• Submit company growth report to the owner of
company and taking help in any crucial decision.
4. • Business Objective
– To provide our customer a healthy (fine quality)
water
– To provide lower price packaged mineral water
– To achieve economies of scale by mass production
• Financing
– Company is planning to get the loan from bank,
govt. bodies and private money providers.
5. COMPANY’s Vision and Mission 2018
• Vision
Company is oriented to achieve the expected
sales within first month 12 lakh units of 1 litre
bottle and within first year 1.5 Crore units.
• Mission
Pure Jal Pvt. Ltd. Is committed to provide their
customers a low price mineral water maintaining
the same quality level. Company wants to create
a brand name which would be seen as synonyms
to mineral water.
7. PRODUCT
• The name of packaged mineral water will be
“Payjal”
• Company is mainly oriented to produce 1 ltr.
bottle. In addition to this, company is also
working on producing 500ml of bottle. The basic
attribute of the product are as follows:-
– Price will be Rs. 10 (1 ltr. Bottle) and Rs. 5(500ml
Bottle)
– Level of quality is exceptional
– This product is basically targeting the common Indian
people who are not getting good quality of water
resulting in chronicle diseases.
8. MARKET ANALYSIS
• The market of packaged drinking water in
India is not very well developed
• There are many players in Rs. 10 Price bottle
segment like Kinley, Aquafina, etc. not only
quality matters, the taste of water also
matters i.e. it should not taste bitter(TDS level
of water must be balanced)
9. STRATEGY AND IMPLEMENTATION
• Segmentation strategy
– Low price bottle for the common Indians
– The important target audience are the tourist
– Segmentation on the basis of batter quality at less
prices
– Company will also segment it as the safest mineral
water and will help person to prevent from
diseases caused by using non-filtered water.
10. • Target Area
–Tourist places
–Religious places
–Railway stations
–Airports
–Roadways
–Where ground level water is very low
–Where water is not suitable to drink
11. • Positioning strategy
– Main element of positioning is a low price mineral
water with good quality to prevent from diseases
caused by non-purified water.
• Differentiating strategy
– Main variables are its quality and its price.
Company will provide good quality at the lesser
price.
– The company will also provide huge distribution
chain so that the difficulty of getting it may not
occur. Company will use indirect sales network
channel which will in contact to internal sales
force of company.
12. Organization structure
• Following will be the departments of the
organization:
– Manufacturing
– Sales and Distribution
– Marketing and advertising
– Human resource
– Finance
– Administration
13. • Role of manufacturing department:
– Purchase of raw material
– Filling
– Capping
– Labeling
– Quality check
• Role of sales and distribution department:
– Make sure the delivery of the product to the dealers
– Manage the inventory
– Contact to the dealers
– Manage the sales force
– Get the feedback of the dealers and also from the
market.
14. • Role of marketing and advertising
department:
– Generate awareness
– Manage communications
– Get the feedback from the market
– Analyze the market scenario
– Conduct market research
– Give necessary suggestions
– Attempt to develop brand
15. • Job of marketing and advertising
department:
– Promoting the product
• Give advertising in the newspapers
• Articles and ads in healthcare magazines
• Conduct the health protection events
• Sponsor the health events and free health check ups
• Convey about the product to the people in these events
and provide them brochures. Templates about it and
why is it safe for health?
16. • Job of HR department:
– Recruit workers
– Decide the pay scales
– Decide the increment and bonus
– Train the workers if required.
• Job of finance department:
– Allot budgets
– Prepare necessary accounts
– Solve the problem related to finance
– Provide necessary information about to the other
departments
17. • Jobs of planning and administrative
department:
– To plan for future
– Make the planning for future growth such as plant
development
– Manage the co-ordination among all the
departments
– Combined all the organization as an unit
– Control the whole organization
18. • Sales department structure:
– 200 sales person (1 for each town)
– 40 sales officers (1 for each city)
– 10 divisional manager (1 each for a group of 4 cities)
– 15 Zonal manager (for different zones)
• Bonus:
– In case if a salesperson sell more quantity than whole
chain will get a bonus of Rs. 1 in ratio of their salary
19. • Financial data
– Break-even analysis
• Company is confident to achieve the break-even point
within the 1st year of the operations.
20. SWOT analysis
• Strengths
– ISI certified quality of water
– Time management
– Proper work distribution among workers
– Good relationship with customers
– Fixed price
• Weaknesses
– Have no experience
– Capacity of plant is low at starting
– Not having advanced technology for bottle and pouch
packaging
21. • Opportunities
– Scope of covering more market in future
– Can have advanced technology
– Possibility of gaining huge profit in the upcoming
years.
• Threats
– New competitors
– Price fluctuation
– Obsolete technology
