Windows for IOT

Windows for IOT
ONE PLATFORM, ONE SUBSCRIPTION, ONE SOLUTION
Praneeth Srikanti
ESADE Business School
praneeth.srikanti@alumni.esade.edu

Contents
 Overview of IOT
 IOT industry today
 Microsoft’s capabilities in IOT
 Windows role in the future of IOT
 Go-to-market strategy
 Annexures
 Tables
 Figures
 References
ESADE - INSPIRING FUTURES 2WINDOWS SOLUTIONS FOR IOT

The Internet of Things
Robust, hyper-connected world of devices and sensors driving more insightful analysis in all human activities

There will be 28 billion connected devices by
2021…
Massively connected devices (such
as smart homes, street lighting):
• Very high growth in device volume
• Low power consumption
• Relatively low production costs
• Scope for clustering and differentiation of
services
• Lower bandwidth requirements
Critically connected devices (such as
healthcare & industry sensors, smart cars):
• Relatively lower device growth rate
• High-availability and low-latency
requirements
• Higher power and processing capabilities

Having 3 critical enablers to kick-start IOT
Exhibit 1
1,000-fold increase in
computing power/mm2
in last 10 years
No. of sensors shipped
in manufacturing
increased from 4.2 bn in
2012 to 23.6 bn in 2014
Over a 100-fold increase of
mobile data rates since 2002
Data
Computing
power
(Moore’s Law)
Connectedness
and intelligence
An increasing number of connected devices … … and 3 critical enablers are "kickstarting" IoT
IoT as a concept has been discussed for over a decade, but recent tech
innovations are enabling real action
SOURCE:Statistisches Bundesamt; Deutsche Bundesbank; Prognos; Digital Sociey Study; Thomas Nipperdey; McKinsey
Since 2008
more connected
devices than people
> 50 bn
Population
8.1
20252015
7.2
25
12.5
6.8
0.5
6.3
20102003
Connected
devices

Industrial internet, transport… poised to grow
the most
“The market for IoT
security products is
dependent on IoT adoption
by the consumer and
industry sectors. Endpoint
spending will be dominated
by connected cars, as well
as other complex machines
and vehicles, such as
heavy trucks, commercial
aircraft, and farming and
construction equipment”
Source: Gartner 2016

Influenced by drivers such as increased
penetration
 Proliferation of cheap embedded devices, ubiquitous computing and pervasive
broadband
 Broad availability of analytics and intelligence suites in the cloud
 Rapidly growing segment of internet users (~7-9 billion subscriptions by 2021 – refer to
Internet user/subscription base
 Government interest in utilizing smart technology
 Greater participation for interoperability consensus and adoption of OPC UA (~86% by
2014)

However, challenges exist for IOT deployments…
Security & privacy
Business proposition to unlock value
Interoperability and standards
Lack of unified control/management plane
Nascent ecosystem for apps and app development
Stable and faster network connectivity
Inexpensive ways of embedding MCU’s to create
affordable home & wearable devices

And there is no end-to-end provider for
deployment
9
Develop business
use-case
Sourcing the
necessary talent to
build the solution
Proof of Concept
and Pilot rollout
Full deployment
Maintenance &
upgrade: Focus on
security,
interoperability
and management
ESADE - INSPIRING FUTURESWINDOWS SOLUTIONS FOR IOT

Microsoft’s capabilities in IoT
10
Semiconductor industry design
OEM's for networked devices
Edge management solution
Management plane for connected
devices, gateways and apps
Extend IOT Analytics suite with
tailored models
Big data analytics
service provider
Platform &
deployment
control
Edge
solution
provider
Azure IoT SDK, Azure
IoT Hub and Azure
Gateway SDK (beta)
Azure ML

Use case: Current challenges for smart homes
11
Connected devices
with sensors
Gateway
Tunnel over
Internet
MSFT External
Gateway
Azure
A
A Each device has a separate programming interface which is independent from the
others
B
B
No fully-functional orchestration mechanism for gateways (partially addressed by
Azure Gateway SDK beta). Further, no orchestration mechanism for monitoring the
sensors and the application

Use case: Proposed platform for smart homes
12
Connected devices
with sensors
Gateway
Tunnel over
Internet
MSFT External
Gateway
Azure
Using Windows platform as a virtualization layer for adding/
monitoring device health and as a unified control/management
plane for application micro services.
Pre-built analytical models
for fast growing verticals

Features of the proposed platform
13
Windows IOT
images for
gateways
• OS/virtualization layer for the underlying devices/sensors as well as micro services/apps
• Plug-and-play model, with easy API’s to add and detach different devices
• Provision for extensible development framework (ex. support for light-weight app containers)
• Ability to add-on different OS ‘shells’ as per need
• Interoperability with existing development frameworks/firmware
Control and
management
plane
• Management tools to deploy, control and manage a cluster of sensors
• Tie-in with the IOT image to keep track of application and sensor states
• Ability to cluster certain groups of sensors/micro services with meaningful tags
• Capability to upgrade, re-configure or push state information collectively
• Closely integrated with the authorization and authentication services
Analytical Models
as A Service
• Offer pre-built plug-and-play analytical models for the verticals showing fastest growth (oil &
gas, heavy manufacturing, energy & healthcare)
• Utilize existing data & partners to improve features, usability & models
• Tie-up with government and private sector to fuel projects and data
Conversation As A
Platform
• Integrate Cortana suite/shell with image and partner hardware audio
• Integration with consumer devices to tie-in with Cortana release on all mobile platforms
• Framework for developers to create rich world of apps working with Cortana

Benefits of the proposed platform
14
Windows IOT
images for
gateways
• Use universal windows platform for dealing with different underlying hardware
• Leverage security & encapsulation benefits of Windows (ex. virtualization for multiple services
to use the same compute, storage and network infrastructure)
• Uniform app development environment with focus on building the business logic
• No vendor lock-in; could bundle services + sensors as part of Azure IOT developer kits
• Customizable image templates for common use-cases
Control and
management
plane
• Single platform for dealing with unified picture of applications-cum-devices
• Easier conceptual framing and architectural design
• Ability to set group rules/settings that are matched with auth policies
• Customizable deployment settings on app store for first-time users
Analytical Models
as A Service
• Gain traction to form consortium for defining communication/interoperability standards
• Faster deployment time and quicker results
• Customization for easy plug-&-play frameworks via Azure ML Studio
Conversation As A
Platform
• Allows us to utilize language as a natural platform for interactions
• Gateway to integrate Cortana Intelligence Suite
• Cortana as the natural driver of any bot-interactions

Go-to-market strategy
 Focus on North American & West European markets (ease
of capital and infrastructure) with a future pivot to APAC
 Lower barriers to entry in terms of software solutions: need
to focus on core competencies (Universal Windows platform,
Gartner’s ratings of Microsoft’s cloud analytics suite &
Dynamics CRM) to allow differentiation
 Focus on lowering hardware vendor concentration – tie-
in/alliance with different partners and focus efforts on
virtualization services to combat Nest and Dot
 Need to maintain healthy growth in B2B and governmental
agencies to sustain visibility and drive profitable growth in
both the enterprise and consumer retail end-user segment
 Apps will drive the consumer segment – need to attract
developers by increased visibility, increased deployments
and increased opportunities
15
IoT solutions to grow at a
20% CAGR from $1.9
trillion in 2013 to $7.1
trillion in 2020
Spend on IoT (% of
revenues):
North America: 0.45%
Europe: 0.40%
Asia-Pacific: 0.34%
Latin America: 0.23%
Source: IDC

Phase-wise implementation strategy
16
• Initiate development efforts for light-weight
images to deploy on gateways, with plug &
play API's.
• Tie-up with single partner (raspberry
pi/Intel) for quicker release (6-8 months)
• Leverage partner network to increase
hardware footprint & create a common API
standard for virtualization (1 – 1.5 years)
• Agile development sprints to release major
upgrades every 6 months
• Push for development of management
plane for application micro services (1.5 -
2 years)
• Aggressively pursue getting more device
and edge partners into the ecosystem (2 -
3 years)
• Work closely with competitors and IIC to
standardize and publicize interoperability
standards and OPC UA (2+ years)
• Target markets in developed economies
(high CAGR by revenue and install base &
ease of deployments)
• Tie-in with governmental agencies to
deploy more IOT solutions to gain traction
& visibility
• Develop experiences and customizations
for Hololens centred around industrial and
consumer IOT interactions
• Slowly move to open source developer
content, especially in context of the
management plane
• Organize IOT hackathons to promote the
usage of development frameworks
• Continue working with N.American and
European manufacturing, transport &
healthcare industries
• Focus on pushing the concept of a smart,
efficient, agile and connected workflorce
by showcasing succesful collaborations
with ThyrsenKrupp & Rockwell)
• Form a strategic consulting course for
different industry sectors to help consult
firms on integrating operational IOT
deployments
• Focus on extending analytic services and
datastacks to integrate with Azure (1 year)
• Promote device as a service concept, and
extend concept for smart cities and
transportation mode
Development Marketing Sales
• Target markets in developed economies
(high CAGR by revenue and install base &
ease of deployments)
• Tie-in with governmental agencies to
deploy more IOT solutions to gain traction
& visibility
• Develop experiences and customizations
for Hololens centred around industrial and
consumer IOT interactions
• Move to open source developer content,
especially in context of the management
plane and deliver tech podcasts
• Organize IOT hackathons and distribute
Azure IOT starter/developer kits to
promote the usage of development
frameworks
• Continue working with N.American and
European manufacturing, transport &
healthcare industries
• Focus on pushing the concept of a smart,
efficient, agile and connected workflorce
(by showcasing succesful collaborations
with ThyrsenKrupp & Rockwell)
• Form a strategic consulting course for
different industry sectors to help consult
firms and partners on integrating
operational IOT deployments
• Focus on extending analytic services and
datastacks to integrate with Azure (1 year)
• Promote device as a service concept, and
extend concept for smart cities and
transportation modes

Growth rates for IOT installs & revenues
17ESADE - INSPIRING FUTURESWINDOWS SOLUTIONS FOR IOT

Internet user/subscription base

Ericsson forecast for number of connected
devices

References
20
1. Joint OPC Foundation / Automation World survey
(http://www.automationworld.com/information-management/opc-well-known-technology)
2. IDC Market analysis report on ‘Worldwide and Regional Internet of Things (IoT) 2014–
2020 Forecast: A Virtuous Circle of Proven Value and Demand’
3. Ericsson mobility report 2016
4. Goldman Sachs equity research report ‘The Internet of Things: Making sense of the next
mega-trend’ Sept 3rd, 2014
5. McKinsey Global Institute research report (http://www.mckinsey.com/industries/high-
tech/our-insights/the-internet-of-things-sizing-up-the-opportunity)
6. Gartner (April 2016) (http://www.gartner.com/newsroom/id/3291817)
7. Win 10 universal platform (https://blogs.windows.com/buildingapps/2015/03/02/a-first-look-at-
the-windows-10-universal-app-platform/)

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