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In this Local SEO edition, getting you on radar, we
are going to see how small businesses can leverage
their local strategy for Google local packs.
Enterprise and large business shouted against
Google that it’s attempting to spoil the organic space
and hurt their traffic while it introduced it.
Google has provided local businesses and
professionals an equal opportunity to get found on
Google local packs in this tough SEO climate.
There are multiple Google products namely Google
Maps, Google My Business, Google AdWords,
YouTube Google+ that can help your local businesses
grow better. Check out how it helps local businesses
rank better for some small businesses in next slide.
In this mobile ERA, getting better click through
rate from Google search results and local packs
is highly critical due to fluctuations in results
due to location of the searchers and device;
extended ads space on search result pages, and
recently introduced top ads on local packs like
below
Come let’s see what local optimization
expert Casey Meraz says about ranking
on top of Google Local Packs before we
dive into detail.
To get found on Google radar, it is important to
stay updated with google local algorithm trends
and be in connection with Local Search Forum.
There are more guidelines recommended for local
search by SEO experts. Out of that, I have listed
some proven local SEO tactics that could give you
good recognition on Google radar. I also listed
some bad local SEO checklists that should be
avoided from your plan.
To get found on Google radar, it is important
to stay updated with google local algorithm
trends and be in connection with Local
Search Forum. There are more guidelines
recommended for local search by SEO
experts. Out of that, I have listed some
proven local SEO tactics that could give you
good recognition on Google radar. I also
listed some bad local SEO checklists that
should be avoided from your plan.
First let’s see what proven tactics can help
to devise your local SEO plan.
Proper Category Associations
Location Specific Phone
Number Verification
Physical Address in the City Of
Search
Consistency of Structured
Citations
Quality/Authority of
Structured Citations
HTML NAP Matching Place
page MAP
Individually owner Verified
Local Plus Pages
City State in places Landing
Page Title
Proximity of Address to the
Centroid
Age of the Owner Verified
Account & Place Page
Hosting server location & IP
Google Plus posts shared with
location tagging on Mobile
Devices
Physical Address closest to
Important/Popular places or
main region
IP Address of Searcher
Device of Searcher
Click Through Rate of
Searcher
Hope it makes sense now. These can help you to
optimize your business for Google local packs
and also win the heart of Google to rank your
business on top of local packs. Where are you
going? This will not work, If you are doing the
below practices innocently. Google has more
effective in identifying these techniques and
could send you out of sight from your potential
customers.
Listing detected at false
business location
Keyword Stuffing in Business
Location
Mismatch of Phone & Tracking
Phone Numbers on local
pages/place page
In-Correct Business Category
Presence of same business
title/address with multiple
local pages
Reports on violation on your
places landing page
Presence of Malware on
website
Absence of Crawl able NAP on
website
Same Phone number match on
multiple business name/place
page
Presence of multiple categories
in same input field
Placing your marker on wrong
place
SSL records certification
installation without proper
physical address
WHOIS Address on your
hosting records mismatching
This next one is the coolest features introduced
by Google for mobile visitors, but not only for
mobile. The reason behind this feature can help
local business reach audience with slow
internet connection. Guess what? Hope you all
guessed it right.
Accelerated Mobile Pages, Earlier Google used
this strategy in Gmail for slow internet
connections users. Gmail users can view basic
html format while there is a slow internet
speed.
It can be taken to your advantage in ranking on Google
local packs. It is definitely not a proven signal to rank
on Google local packs but it will help in your local SEO
strategy.
In Google local, you can enable few
opportunities that can help communicate with
your clients easily. Google local pages offer
instant messaging and call options in Google
business profile. You can turn this on just by
installing Google Allo app (for messaging),
Hangouts (for call), Google Duo (For video
calling in future) and verifying the phone
number.
In Google recent Maps app, by turning on the
camera, you can have 10 second video of your
physical location/store and upload it instantly.
A SMART Review
Strategy
A review strategy is more important. Google
local store code is now available on your Google
local plus pages. You can use your business
registration number for your multiple branches
while creating bulk listings.
Reviews with respect to every unique store
code will be aggregated once it is published on
the top authority directories including
Facebook. The aggregated reviews & ratings will
be shown on Google knowledge graph for your
business.
So devising a clear and etiquette review strategy
from customers that can help to increase online
presence of your local store or business is more
important.
Hope you all love the tips to devise a strategy to rank
on Google local packs. If you have any question, feel
free to contact me.
Email: prakashrajasekaran@hotmail.com
Other ways to connect: Twitter | Facebook
Local SEO Getting you on the radar

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Local SEO Getting you on the radar

  • 1.
  • 2. In this Local SEO edition, getting you on radar, we are going to see how small businesses can leverage their local strategy for Google local packs.
  • 3. Enterprise and large business shouted against Google that it’s attempting to spoil the organic space and hurt their traffic while it introduced it. Google has provided local businesses and professionals an equal opportunity to get found on Google local packs in this tough SEO climate. There are multiple Google products namely Google Maps, Google My Business, Google AdWords, YouTube Google+ that can help your local businesses grow better. Check out how it helps local businesses rank better for some small businesses in next slide.
  • 4.
  • 5. In this mobile ERA, getting better click through rate from Google search results and local packs is highly critical due to fluctuations in results due to location of the searchers and device; extended ads space on search result pages, and recently introduced top ads on local packs like below
  • 6.
  • 7. Come let’s see what local optimization expert Casey Meraz says about ranking on top of Google Local Packs before we dive into detail.
  • 8.
  • 9. To get found on Google radar, it is important to stay updated with google local algorithm trends and be in connection with Local Search Forum. There are more guidelines recommended for local search by SEO experts. Out of that, I have listed some proven local SEO tactics that could give you good recognition on Google radar. I also listed some bad local SEO checklists that should be avoided from your plan.
  • 10.
  • 11. To get found on Google radar, it is important to stay updated with google local algorithm trends and be in connection with Local Search Forum. There are more guidelines recommended for local search by SEO experts. Out of that, I have listed some proven local SEO tactics that could give you good recognition on Google radar. I also listed some bad local SEO checklists that should be avoided from your plan. First let’s see what proven tactics can help to devise your local SEO plan.
  • 14. Physical Address in the City Of Search
  • 17. HTML NAP Matching Place page MAP
  • 19. City State in places Landing Page Title
  • 20. Proximity of Address to the Centroid
  • 21. Age of the Owner Verified Account & Place Page
  • 23. Google Plus posts shared with location tagging on Mobile Devices
  • 24. Physical Address closest to Important/Popular places or main region
  • 25. IP Address of Searcher
  • 27. Click Through Rate of Searcher
  • 28. Hope it makes sense now. These can help you to optimize your business for Google local packs and also win the heart of Google to rank your business on top of local packs. Where are you going? This will not work, If you are doing the below practices innocently. Google has more effective in identifying these techniques and could send you out of sight from your potential customers.
  • 29. Listing detected at false business location
  • 30. Keyword Stuffing in Business Location
  • 31. Mismatch of Phone & Tracking Phone Numbers on local pages/place page
  • 33. Presence of same business title/address with multiple local pages
  • 34. Reports on violation on your places landing page
  • 35. Presence of Malware on website
  • 36. Absence of Crawl able NAP on website
  • 37. Same Phone number match on multiple business name/place page
  • 38. Presence of multiple categories in same input field
  • 39. Placing your marker on wrong place
  • 40. SSL records certification installation without proper physical address
  • 41. WHOIS Address on your hosting records mismatching
  • 42. This next one is the coolest features introduced by Google for mobile visitors, but not only for mobile. The reason behind this feature can help local business reach audience with slow internet connection. Guess what? Hope you all guessed it right. Accelerated Mobile Pages, Earlier Google used this strategy in Gmail for slow internet connections users. Gmail users can view basic html format while there is a slow internet speed.
  • 43. It can be taken to your advantage in ranking on Google local packs. It is definitely not a proven signal to rank on Google local packs but it will help in your local SEO strategy.
  • 44. In Google local, you can enable few opportunities that can help communicate with your clients easily. Google local pages offer instant messaging and call options in Google business profile. You can turn this on just by installing Google Allo app (for messaging), Hangouts (for call), Google Duo (For video calling in future) and verifying the phone number.
  • 45.
  • 46. In Google recent Maps app, by turning on the camera, you can have 10 second video of your physical location/store and upload it instantly.
  • 48. A review strategy is more important. Google local store code is now available on your Google local plus pages. You can use your business registration number for your multiple branches while creating bulk listings.
  • 49. Reviews with respect to every unique store code will be aggregated once it is published on the top authority directories including Facebook. The aggregated reviews & ratings will be shown on Google knowledge graph for your business.
  • 50. So devising a clear and etiquette review strategy from customers that can help to increase online presence of your local store or business is more important.
  • 51.
  • 52. Hope you all love the tips to devise a strategy to rank on Google local packs. If you have any question, feel free to contact me. Email: prakashrajasekaran@hotmail.com Other ways to connect: Twitter | Facebook