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Before	
  I	
  kick	
  off	
  with	
  a	
  li1le	
  look	
  at	
  a	
  few	
  inspira5on	
  PAs	
  who	
  all	
  broke	
  the	
  mould	
  in	
  
one	
  way	
  or	
  another	
  I	
  want	
  to	
  take	
  a	
  minute	
  to	
  talk	
  to	
  you	
  about	
  the	
  Assist	
  
Conference	
  and	
  why	
  I	
  set	
  this	
  event	
  up.	
  Firstly,	
  I	
  believe	
  that	
  we	
  do	
  one	
  of	
  the	
  
world’s	
  trickiest	
  jobs	
  –	
  we	
  have	
  to	
  juggle	
  	
  
	
  
mul5ple	
  tasks,	
  	
  
mul5ple	
  personali5es	
  –	
  which	
  are	
  oFen	
  found	
  in	
  the	
  same	
  person	
  	
  
And	
  different	
  percep5ons	
  about	
  our	
  role	
  and	
  the	
  industry.	
  	
  
	
  	
  
We	
  have	
  all	
  heard	
  the	
  ‘just	
  an	
  assistant’	
  line	
  and	
  most	
  of	
  us	
  have	
  probably	
  said	
  this	
  
about	
  ourselves	
  at	
  some	
  point.	
  	
  
	
  
I	
  want	
  this	
  conference	
  to	
  signal	
  the	
  death	
  knoll	
  for	
  that	
  flipping	
  saying!	
  We	
  are	
  
professional	
  women	
  who	
  have	
  a	
  difficult	
  and	
  actually	
  incredibly	
  important	
  job	
  and	
  
from	
  this	
  point	
  on	
  we	
  must	
  believe	
  in	
  ourselves	
  so	
  that	
  our	
  Execu5ves,	
  colleagues	
  
and	
  peers	
  take	
  us	
  seriously.	
  So	
  how	
  do	
  we	
  start	
  this	
  process	
  –	
  well	
  I	
  think	
  a	
  good	
  
place	
  to	
  start	
  is	
  to	
  look	
  to	
  our	
  fore-­‐sisters.	
  The	
  women	
  who	
  were	
  assistants	
  but	
  did	
  
things	
  a	
  li1le	
  differently.	
  Now	
  we	
  could	
  just	
  sit	
  here	
  and	
  watch	
  Working	
  Girl	
  and	
  9-­‐5	
  
and	
  then	
  head	
  off	
  for	
  a	
  drink	
  but	
  I’ve	
  found	
  a	
  few	
  non-­‐fic5onal	
  accounts	
  of	
  women	
  
who	
  have	
  broke	
  the	
  assistant	
  mould.	
  	
  
	
  
1	
  
Last	
  year	
  I	
  was	
  in	
  Memphis.	
  During	
  my	
  visit	
  I	
  went	
  to	
  Sun	
  Studios	
  which	
  is	
  the	
  place	
  
where	
  Johnny	
  Cash,	
  Karl	
  Perkins,	
  Jerry	
  Lee	
  Lewis	
  and	
  the	
  king	
  himself	
  –	
  Elvis	
  Presley	
  
all	
  recorded	
  their	
  famous	
  tracks.	
  One	
  of	
  the	
  stories	
  I	
  absolutely	
  loved	
  was	
  about	
  the	
  
woman	
  you	
  can	
  see	
  in	
  the	
  picture.	
  Her	
  name	
  was	
  Marion	
  Keisker	
  and	
  she	
  was	
  the	
  
secretary	
  to	
  the	
  studio	
  owner	
  –	
  Sam	
  Philips.	
  So	
  the	
  story	
  goes:	
  	
  
She	
  was	
  alone	
  in	
  the	
  studio	
  the	
  day	
  that	
  a	
  young	
  Elvis	
  Presley	
  walked	
  in	
  to	
  record	
  a	
  
few	
  songs.	
  She	
  asked	
  the	
  boy,	
  “what	
  kind	
  of	
  singer	
  are	
  you?”	
  and	
  he	
  said,	
  “I	
  sing	
  all	
  
kinds”.	
  She	
  then	
  asked,	
  “Who	
  do	
  you	
  sound	
  like?”.	
  He	
  said,	
  “I	
  don’t	
  sound	
  like	
  
nobody”.	
  Now	
  usually	
  the	
  studio	
  manager	
  would	
  cut	
  the	
  tracks	
  but	
  on	
  this	
  occasion	
  
Marion	
  agreed	
  to	
  do	
  the	
  recording.	
  As	
  you	
  can	
  imagine	
  Marion	
  was	
  impressed	
  with	
  
Elvis’s	
  voice..	
  And	
  probably	
  his	
  looks	
  helped!...	
  and	
  decided	
  to	
  men5on	
  the	
  young	
  
talent	
  to	
  her	
  boss.	
  At	
  the	
  5me	
  the	
  studio	
  had	
  enough	
  ar5st	
  and	
  Sam	
  Philips	
  wasn’t	
  
interested	
  in	
  Marion’s	
  new	
  find.	
  With	
  much	
  persistence	
  from	
  Marion,	
  Sam	
  finally	
  
agreed	
  to	
  let	
  Elvis	
  come	
  back	
  into	
  the	
  study	
  to	
  record	
  another	
  song.	
  This	
  5me	
  Sam	
  
was	
  impressed	
  and	
  the	
  rest,	
  as	
  they	
  say,	
  is	
  history!	
  What	
  I	
  love	
  about	
  this	
  story	
  is	
  that	
  
Marion	
  took	
  it	
  upon	
  herself	
  to	
  record	
  Elvis	
  even	
  though	
  it	
  was	
  normally	
  her	
  manager	
  
that	
  did	
  it.	
  Elvis	
  might	
  never	
  have	
  been	
  discovered	
  if	
  it	
  wasn’t	
  for	
  her	
  confidence.	
  In	
  
fact,	
  a	
  few	
  years	
  later	
  Elvis	
  and	
  Marion	
  bumped	
  into	
  each	
  other	
  and	
  Elvis	
  said,	
  “I	
  
don’t	
  know	
  whether	
  to	
  kiss	
  you	
  or	
  salute!	
  We	
  would	
  not	
  be	
  having	
  a	
  press	
  
conference	
  if	
  it	
  weren’t	
  for	
  this	
  Lady”.	
  
2	
  
So	
  we	
  all	
  have	
  probably	
  owned	
  a	
  piece	
  of	
  clothing	
  by	
  Donna	
  Karan	
  or	
  DKNY	
  in	
  at	
  
some	
  point	
  or	
  other,	
  but	
  not	
  many	
  of	
  you	
  will	
  know	
  that	
  Donna	
  started	
  as	
  an	
  
assistant	
  to	
  the	
  designer	
  Anne	
  Klein.	
  Her	
  rise	
  from	
  assistant	
  to	
  owner	
  of	
  a	
  global	
  
brand	
  is	
  pre1y	
  drama5c.	
  	
  
	
  
She	
  was	
  due	
  to	
  go	
  onto	
  maternity	
  leave	
  when	
  her	
  boss	
  was	
  taken	
  ill	
  and	
  rushed	
  to	
  
hospital.	
  	
  
While	
  Anne	
  was	
  in	
  hospital	
  Donna	
  took	
  over	
  the	
  planning	
  of	
  the	
  pre-­‐fall	
  fashion	
  
shows.	
  Sadly	
  Anne	
  Klein	
  passed	
  away	
  on	
  the	
  same	
  day	
  Donna	
  gave	
  birth	
  to	
  her	
  first	
  
child.	
  But	
  as	
  they	
  say	
  –	
  the	
  show	
  must	
  go	
  on	
  -­‐	
  so	
  Donna	
  organised	
  the	
  rest	
  of	
  the	
  
fashion	
  show	
  from	
  her	
  bed	
  in	
  the	
  maternity	
  ward.	
  	
  
	
  
3	
  
This	
  is	
  Karen	
  Kaplan,	
  the	
  CEO	
  of	
  adver5sing	
  giant	
  Hill	
  Holiday.	
  She	
  started	
  out	
  at	
  Hill	
  
Holiday	
  as	
  their	
  recep5onist	
  in	
  1982!	
  	
  
	
  
During	
  the	
  her	
  first	
  week	
  on	
  the	
  job	
  her	
  co-­‐worker	
  and	
  more	
  senior	
  recep5onist	
  
assured	
  her	
  that	
  she	
  was	
  the	
  lowest	
  of	
  the	
  low	
  –	
  saying	
  that	
  she	
  was	
  even	
  lower	
  than	
  
the	
  post	
  room	
  guy!	
  Apparently	
  it	
  was	
  all	
  very	
  The	
  Devil	
  Wears	
  Prada’.	
  	
  But	
  this	
  didn’t	
  
phase	
  her	
  and	
  instead	
  she	
  took	
  on	
  an	
  ‘I’ll	
  show	
  you	
  mantra’.	
  	
  
	
  
She	
  quickly	
  progressed	
  from	
  the	
  recep5onist	
  –	
  lowest	
  of	
  the	
  low	
  –	
  to	
  assistant	
  
despite	
  the	
  fact	
  she	
  wasn’t	
  actually	
  qualified	
  for	
  the	
  posi5on.	
  To	
  catch	
  up	
  she	
  spent	
  
evenings	
  and	
  weekends	
  learning	
  the	
  ropes.	
  She	
  worked	
  her	
  backside	
  off	
  and	
  was	
  
rewarded	
  by	
  having	
  her	
  job	
  5tle	
  changed	
  to	
  Account	
  Manager.	
  From	
  there	
  she	
  could	
  
progress	
  up	
  the	
  management	
  roles	
  un5l	
  she	
  was	
  finally	
  named	
  CEO	
  in	
  2013.	
  	
  
	
  
Her	
  advice	
  for	
  other	
  assistants	
  that	
  want	
  to	
  move	
  up	
  the	
  career	
  ladder	
  is	
  fantas5c	
  -­‐	
  	
  
She	
  said	
  “I	
  raised	
  my	
  hand	
  for	
  every	
  opportunity.	
  And	
  I	
  never	
  let	
  the	
  fact	
  that	
  I	
  had	
  
absolutely	
  no	
  idea	
  what	
  I	
  was	
  doing	
  stop	
  me.”	
  
4	
  
Last	
  but	
  no	
  means	
  least.	
  This	
  is	
  Ursula	
  Brown,	
  the	
  CEO	
  of	
  Xerox.	
  	
  
	
  
Ursula	
  was	
  working	
  as	
  an	
  intern	
  for	
  Xerox	
  when	
  she	
  was	
  asked	
  to	
  a1end	
  a	
  work-­‐life	
  
discussion	
  where	
  she	
  raised	
  the	
  issue	
  of	
  diversity	
  in	
  the	
  workplace.	
  Apparently	
  her	
  
opinion	
  was	
  quite	
  forcefully	
  communicated	
  and	
  the	
  following	
  day	
  she	
  was	
  called	
  into	
  
see	
  a	
  senior	
  Execu5ve	
  of	
  Xerox.	
  	
  
	
  
Expec5ng	
  to	
  be	
  reprimanded	
  or	
  fired	
  she	
  was	
  instead	
  asked	
  to	
  be	
  his	
  assistant.	
  
Ini5ally	
  she	
  thought	
  ‘why	
  would	
  I	
  want	
  to	
  do	
  that’	
  but	
  once	
  she	
  was	
  assured	
  the	
  job	
  
would	
  involved	
  more	
  than	
  the	
  tradi5onal	
  secretaries	
  tasks	
  she	
  excepted.	
  	
  
	
  
She	
  was	
  expected	
  to	
  a1end	
  mee5ngs	
  with	
  her	
  boss	
  including	
  board	
  mee5ngs.	
  Board	
  
mee5ngs	
  at	
  Xerox	
  were	
  set	
  up	
  so	
  that	
  the	
  Execs	
  sat	
  round	
  the	
  board	
  table	
  and	
  their	
  
assistants	
  sat	
  off	
  to	
  the	
  side.	
  	
  
	
  
During	
  one	
  such	
  mee5ng	
  the	
  CEO	
  was	
  discussing	
  the	
  hiring	
  policy	
  and	
  that	
  
departments	
  were	
  hiring	
  too	
  many	
  staff.	
  Ursula,	
  ever	
  the	
  curious,	
  raised	
  her	
  hand	
  
and	
  asked	
  ‘if	
  the	
  CEO	
  can’t	
  stop	
  staff	
  hiring	
  staff	
  –	
  who	
  can?’	
  Again	
  the	
  next	
  day	
  she	
  
was	
  called	
  into	
  see	
  the	
  CEO	
  and	
  thought	
  this	
  might	
  be	
  her	
  last	
  straw.	
  But	
  instead	
  she	
  
was	
  being	
  poached	
  by	
  the	
  CEO	
  to	
  be	
  his	
  new	
  Execu5ve	
  Assistant	
  .	
  	
  
	
  	
  
5	
  
So	
  the	
  reason	
  I	
  picked	
  these	
  four	
  ladies	
  is	
  because	
  they	
  all	
  prove	
  it	
  can	
  be	
  done.	
  It	
  
isn’t	
  easy,	
  it	
  takes	
  5me	
  but	
  assistants	
  can	
  move	
  up	
  within	
  their	
  organisa5ons	
  and	
  
they	
  can	
  achieve	
  extraordinary	
  things.	
  	
  
	
  
They	
  also	
  personify	
  the	
  three	
  key	
  themes	
  of	
  the	
  Assist	
  Conference	
  	
  
•  The	
  need	
  to	
  change	
  other	
  people’s	
  behaviours	
  and	
  your	
  own.	
  	
  
•  The	
  need	
  to	
  be	
  proac5ve.	
  
•  The	
  importance	
  of	
  having	
  your	
  career	
  goals,	
  always,	
  at	
  the	
  front	
  of	
  your	
  mind.	
  
	
  
We	
  will	
  return	
  to	
  these	
  key	
  themes	
  throughout	
  the	
  day	
  but	
  for	
  now	
  I	
  want	
  you	
  to	
  
think	
  about	
  what	
  you	
  can	
  achieve	
  in	
  your	
  own	
  careers	
  and	
  how	
  you	
  can	
  move	
  on	
  up!	
  	
  
6	
  

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Assistants who broke the mould

  • 1. Before  I  kick  off  with  a  li1le  look  at  a  few  inspira5on  PAs  who  all  broke  the  mould  in   one  way  or  another  I  want  to  take  a  minute  to  talk  to  you  about  the  Assist   Conference  and  why  I  set  this  event  up.  Firstly,  I  believe  that  we  do  one  of  the   world’s  trickiest  jobs  –  we  have  to  juggle       mul5ple  tasks,     mul5ple  personali5es  –  which  are  oFen  found  in  the  same  person     And  different  percep5ons  about  our  role  and  the  industry.         We  have  all  heard  the  ‘just  an  assistant’  line  and  most  of  us  have  probably  said  this   about  ourselves  at  some  point.       I  want  this  conference  to  signal  the  death  knoll  for  that  flipping  saying!  We  are   professional  women  who  have  a  difficult  and  actually  incredibly  important  job  and   from  this  point  on  we  must  believe  in  ourselves  so  that  our  Execu5ves,  colleagues   and  peers  take  us  seriously.  So  how  do  we  start  this  process  –  well  I  think  a  good   place  to  start  is  to  look  to  our  fore-­‐sisters.  The  women  who  were  assistants  but  did   things  a  li1le  differently.  Now  we  could  just  sit  here  and  watch  Working  Girl  and  9-­‐5   and  then  head  off  for  a  drink  but  I’ve  found  a  few  non-­‐fic5onal  accounts  of  women   who  have  broke  the  assistant  mould.       1  
  • 2. Last  year  I  was  in  Memphis.  During  my  visit  I  went  to  Sun  Studios  which  is  the  place   where  Johnny  Cash,  Karl  Perkins,  Jerry  Lee  Lewis  and  the  king  himself  –  Elvis  Presley   all  recorded  their  famous  tracks.  One  of  the  stories  I  absolutely  loved  was  about  the   woman  you  can  see  in  the  picture.  Her  name  was  Marion  Keisker  and  she  was  the   secretary  to  the  studio  owner  –  Sam  Philips.  So  the  story  goes:     She  was  alone  in  the  studio  the  day  that  a  young  Elvis  Presley  walked  in  to  record  a   few  songs.  She  asked  the  boy,  “what  kind  of  singer  are  you?”  and  he  said,  “I  sing  all   kinds”.  She  then  asked,  “Who  do  you  sound  like?”.  He  said,  “I  don’t  sound  like   nobody”.  Now  usually  the  studio  manager  would  cut  the  tracks  but  on  this  occasion   Marion  agreed  to  do  the  recording.  As  you  can  imagine  Marion  was  impressed  with   Elvis’s  voice..  And  probably  his  looks  helped!...  and  decided  to  men5on  the  young   talent  to  her  boss.  At  the  5me  the  studio  had  enough  ar5st  and  Sam  Philips  wasn’t   interested  in  Marion’s  new  find.  With  much  persistence  from  Marion,  Sam  finally   agreed  to  let  Elvis  come  back  into  the  study  to  record  another  song.  This  5me  Sam   was  impressed  and  the  rest,  as  they  say,  is  history!  What  I  love  about  this  story  is  that   Marion  took  it  upon  herself  to  record  Elvis  even  though  it  was  normally  her  manager   that  did  it.  Elvis  might  never  have  been  discovered  if  it  wasn’t  for  her  confidence.  In   fact,  a  few  years  later  Elvis  and  Marion  bumped  into  each  other  and  Elvis  said,  “I   don’t  know  whether  to  kiss  you  or  salute!  We  would  not  be  having  a  press   conference  if  it  weren’t  for  this  Lady”.   2  
  • 3. So  we  all  have  probably  owned  a  piece  of  clothing  by  Donna  Karan  or  DKNY  in  at   some  point  or  other,  but  not  many  of  you  will  know  that  Donna  started  as  an   assistant  to  the  designer  Anne  Klein.  Her  rise  from  assistant  to  owner  of  a  global   brand  is  pre1y  drama5c.       She  was  due  to  go  onto  maternity  leave  when  her  boss  was  taken  ill  and  rushed  to   hospital.     While  Anne  was  in  hospital  Donna  took  over  the  planning  of  the  pre-­‐fall  fashion   shows.  Sadly  Anne  Klein  passed  away  on  the  same  day  Donna  gave  birth  to  her  first   child.  But  as  they  say  –  the  show  must  go  on  -­‐  so  Donna  organised  the  rest  of  the   fashion  show  from  her  bed  in  the  maternity  ward.       3  
  • 4. This  is  Karen  Kaplan,  the  CEO  of  adver5sing  giant  Hill  Holiday.  She  started  out  at  Hill   Holiday  as  their  recep5onist  in  1982!       During  the  her  first  week  on  the  job  her  co-­‐worker  and  more  senior  recep5onist   assured  her  that  she  was  the  lowest  of  the  low  –  saying  that  she  was  even  lower  than   the  post  room  guy!  Apparently  it  was  all  very  The  Devil  Wears  Prada’.    But  this  didn’t   phase  her  and  instead  she  took  on  an  ‘I’ll  show  you  mantra’.       She  quickly  progressed  from  the  recep5onist  –  lowest  of  the  low  –  to  assistant   despite  the  fact  she  wasn’t  actually  qualified  for  the  posi5on.  To  catch  up  she  spent   evenings  and  weekends  learning  the  ropes.  She  worked  her  backside  off  and  was   rewarded  by  having  her  job  5tle  changed  to  Account  Manager.  From  there  she  could   progress  up  the  management  roles  un5l  she  was  finally  named  CEO  in  2013.       Her  advice  for  other  assistants  that  want  to  move  up  the  career  ladder  is  fantas5c  -­‐     She  said  “I  raised  my  hand  for  every  opportunity.  And  I  never  let  the  fact  that  I  had   absolutely  no  idea  what  I  was  doing  stop  me.”   4  
  • 5. Last  but  no  means  least.  This  is  Ursula  Brown,  the  CEO  of  Xerox.       Ursula  was  working  as  an  intern  for  Xerox  when  she  was  asked  to  a1end  a  work-­‐life   discussion  where  she  raised  the  issue  of  diversity  in  the  workplace.  Apparently  her   opinion  was  quite  forcefully  communicated  and  the  following  day  she  was  called  into   see  a  senior  Execu5ve  of  Xerox.       Expec5ng  to  be  reprimanded  or  fired  she  was  instead  asked  to  be  his  assistant.   Ini5ally  she  thought  ‘why  would  I  want  to  do  that’  but  once  she  was  assured  the  job   would  involved  more  than  the  tradi5onal  secretaries  tasks  she  excepted.       She  was  expected  to  a1end  mee5ngs  with  her  boss  including  board  mee5ngs.  Board   mee5ngs  at  Xerox  were  set  up  so  that  the  Execs  sat  round  the  board  table  and  their   assistants  sat  off  to  the  side.       During  one  such  mee5ng  the  CEO  was  discussing  the  hiring  policy  and  that   departments  were  hiring  too  many  staff.  Ursula,  ever  the  curious,  raised  her  hand   and  asked  ‘if  the  CEO  can’t  stop  staff  hiring  staff  –  who  can?’  Again  the  next  day  she   was  called  into  see  the  CEO  and  thought  this  might  be  her  last  straw.  But  instead  she   was  being  poached  by  the  CEO  to  be  his  new  Execu5ve  Assistant  .         5  
  • 6. So  the  reason  I  picked  these  four  ladies  is  because  they  all  prove  it  can  be  done.  It   isn’t  easy,  it  takes  5me  but  assistants  can  move  up  within  their  organisa5ons  and   they  can  achieve  extraordinary  things.       They  also  personify  the  three  key  themes  of  the  Assist  Conference     •  The  need  to  change  other  people’s  behaviours  and  your  own.     •  The  need  to  be  proac5ve.   •  The  importance  of  having  your  career  goals,  always,  at  the  front  of  your  mind.     We  will  return  to  these  key  themes  throughout  the  day  but  for  now  I  want  you  to   think  about  what  you  can  achieve  in  your  own  careers  and  how  you  can  move  on  up!     6