Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Creativity In Advertising
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2. Creativity in Advertising
Creativity in Advertising
What is creativity
How to measure creativity
What does company typically choose
Result of creativity
8. Original
An original ad comprises elements that are rare as surprising, or
that move away from the obvious and commonplace.
The focus is on the uniqueness of the ideas as features
contained in the ad.
9. Artistic Value
Ads with a high level of artistic creativity contain aesthetically
appealing verbal, visual, or sound elements.
Their production quality is high, their dialogue is
clever, their colour palette is origin or their music is
memorable.