Speaker: Dr Pradeep Kumar Sacitharan About this presentation: Risk awareness and management are essential in any aspect of life, especially when building an online business. Dr Sacitharan will discuss his risk management strategies in his journey from switching careers from medical research to growing an online business that generated over 1.5 million USD in sales in its first year. The talk will highlight common growth and risk management problems faced by amazon sellers and how to overcome them.

1. 2022 All Rights Reserved 1
Page
DR PRADEEPKUMAR
SACITHARAN
pks@donsfield.com
TIMELY RISKS TO GROW
YOUR AMAZON BUSINESS

2. 2022 All Rights Reserved 2
Page
START FIGHT EXIT
EXPAND
CASH FLOW

3. 2022 All Rights Reserved 3
Page

4. 2022 All Rights Reserved 4
Page

5. 2022 All Rights Reserved 5
Page
THE START
IT’S ALL A RISK
Why? Think big smartly
Learning curve Just do it
DE-RISKING
Research, Research and Research
Keyword or direct relationships
Who you know
Unique Selling Idea/Point (Must be unique)
Just F$£KING DO IT!

6. 2022 All Rights Reserved 6
Page
CASH FLOW
NAME OF THE GAME
Keep it in the game so you can play
Bi-monthly payments
Monitor PPC – Seriously Monitor it
DE-RISKING
Invoice financing Inventory financing
Daily/Weekly allowance Timely PPC adjustments

7. 2022 All Rights Reserved 7
Page
FIGHT
COMPETITION
Ranking Keywords and Badges
Black hats (Lets go!) Listing
DE-RISKING
Weekly/Monthly Keyword Adjustments
Attack and Defend ASINS
Trademark/Brand registry
Get good lawyers
Email, Phone and Harass Amazon

8. 2022 All Rights Reserved 8
Page
EXPAND
RETURN ON RISK (ROR)
Experiment wisely Spend on Launch
Stock up in Q2,
Aggressive in Q3
Cash is King
DE-RISKING
Air and Ocean shipping
OPM – Ask around
Cut out marketplace and ASINS
If you cannot beat them…buy them out

9. 2022 All Rights Reserved 9
Page
WHAT I USED TO LOOK FOR
Potential of Brand and Product
Value for money
Competence and ability of seller
DE-RISKING
Right time – sell on the up World events and demands
My other competitor's
portfolio
Let them fight for it
EXIT

10. 2022 All Rights Reserved 10
Page
Any questions?

11. 2022 All Rights Reserved 11
Page
Thank you