PDF version - A presentation on the power of radio and digital advertising and connection tools - a two-way conversation.

1. Radio & Digital
A Dynamic Duo

2. Let’s see the internet do this!

3. The Original Wireless

4. Evolution of technology

5. Sustains

8. Radio Boosts SEM

9. Radio Gives Voice to Social Media

10. Digital Even Adapted to Radio

11. Google’s CEO knows:
Radio is highly undervalued
“Radio is greatly under monetized.
Look at the time people spend with
Radio versus the money currently being
spent to advertise on Radio –
it’s out of whack.”
- Eric Schmidt, Google CEO - USA Today
Eric Schmidt

12. 55% more people
will use
Radio in a week
than will go to Google
in a month in the U.S.
- The Neilson Co., Net Ratings, February 2010 and Arbitron, RADAR 104, March 2010.

13. What does this mean for
YOU and YOUR BUSINESS?

14. Terrestrial
Awareness
Radio Events &
Digital
Radio Experiential
Website
Action
Social Media
Data Capture
Lead Gen
Consideration
Sales
Conversion
Sales

15. Ad Campaign Campaign
Typical Ad
Different Media...Different Vendors...No Audience Link
Integrated Media...One Vendor...Connected Audience
Online
Internet Radio Mail
Direct
Advertising
and Online
Advertising
Terrestrial
Radio
Terrestrial
Radio Permission
E-Mail
Marketing

16. Local Online Advertising growth
+5%
+12%
The Past:
5-Year CAGR/ +46%
46.5%
The Future:
5-Year
CAGR
2.9%
Compound Annual Growth Rate (CAGR)
© 2009 Borrell Associates Inc.

19. Portland 2009-10 Digital Spend

20. Internet Radio Forecast

21. Mobile Advertising

22. The Dynamic Duo at Work

23. The client

24. The Traditional Spot…

25. …can be heard many places.

26. The message gets a piggyback ride

28. Radio & Digital
A Dynamic Duo