1. PRESENTED BY :
PONNY ROSE

2. WORD OF MOUTH MARKETING
word-of-mouth marketing is the
interaction of consumers and users of
a product or service serve to amplify
the original marketing message

3. Word of mouth: is the act of consumers
providing honest information to other
consumers
Word of Mouth : is driven by influencers
with large social networks who are
inspired to talk positively about a
brand, product or service

4. What is WOMM ?
Word of Mouth Marketing(WOMM)
It happens when people are given a reason to talk
about a product(s) or service(s) – online and offline.
WOMM is based on driven customer satisfaction ,
two-way dialog and transparent communications

5. Positive Neutral Negative

6. Advantages of Word-of-Mouth
Marketing
Free Pub
Credibility
Market Efficiency
Market Acceptance

7. Disadvantages of Word of Mouth
Advertising
Spreads Slowly
Limited Audience
Tracking Issue
Negative Feedback Effect

8. The 4 Rules of WOM Marketing
Be interesting
- No one talks about boring
products
 Make it easy
- Find a simple message
-Help people share it


9. Make people happy
-Fix anything
Earn trust and Respect
-Make ethics a part of everything
you do

11. WORD OF MOUTH ADVERTISING IN SOCIAL MEDIA

14. Reference
 www.wordofmouth.com
 www.connectingwithconsumers.net
 http://www.thefreedictionary.com/by+word
+of+mouth

15. THANK YOU