Starting with Linedin to improvve your personal brand. How to use personal branding steps on linkedIn to improve your presence and build your own brand to stand out of the market competition.

1. Welcome
SOCIAL MEDIA MASTERY
Linkedin 101

2. Today● Create your profile.
● Learn to grow and connect with your network.
● Research companies and potential employers.
● Search jobs, and
● Learn the etiquette of the platform.

3. Hello!Passionate about:
media + internet + relationships = DIGITAL MEDIA STRATEGIST!
My Mission:
“Create safe, supportive and structured social communities online.”

5. TodayMission statement:
Our mission is simple: To connect the world's professionals to
make them more productive and successful. When you join
LinkedIn, you get access to people, jobs, news, updates, and
insights that help you be great at what you do.

6. Have you Googled yourself?
● 75% of HR departments are required to look applicant's up online before
inviting them to an interview
● 70% have turned down applicants based on something negative they found
● Not just for career - friends and potential dates will google you
Source: entrepreneur.com

7. Your personal brand is your responsibility
Never before has there been more of an
opportunity to use technology, social media,
and common sense to tell your professional
story, stand up, and stand out in an increasingly
crowded digital space.

8. Why are you
building a
personal brand?
● To gain the attention of
recruiters and hiring managers
on LinkedIn to receive new or
better career opportunities
● To win more clients for my
company
● Grow my professional network
and increase opportunities
● Lay the foundation for future
success
● I don’t really think about myself,
or my career as a “personal
brand”

9. What do you do
with your
Linkedin profile?
● Do you check it only every once
in awhile when a connection
request comes through?
● Have you linked it to your Twitter
account?
● Did you never quite remember to
sign up in the first place?

10. Today:
It’s a Marathon,
Not a Sprint:
Long-Term
Planning

11. Publish
Share
Network
Advertise
Take action
develop a basic strategy
Engage with
influencers about
your topic
create profiles
across the web
Create compelling
content around a
certain topic

12. LinkedIn status is the
right place to update
your network about your
professional
accomplishments and
progress.
● You can update about a colleague
getting a promotion or sharing a
great article you wrote.
● Every few days, put something in
your status to keep it fresh, and
show you’re active and
engaged—no one will know what
you’ve done if you’re not showing it
off.

13. Plus, those people you’re updating in your LinkedIn network
are valuable.
● If you’ve got a great following, it’s part of the assets you
bring to the table.

14. Many organisation now allow you to apply directly from
Linkedin.

16. How to build your
personal brand on
Linkedin
Optimise your linkedin profile

17. Optimise your LinkedIn Profile
▪ Add a professional profile picture
▪ Create a distinctive headline
▪ Make your LinkedIn background photo work for you
▪ Customise your URL
▪ Include links to your other digital channels

18. Optimise your LinkedIn Profile
▪ Tell your story through your summary and experience
▪ Use keywords or buzzwords relevant to your industry as this will help
recruiters find you via keyword searches
▪ Upload sames of your work - the more visual the better - Video!
▪ Include what type of work are interested in
▪ Post status updates to keep your name top of mind

19. Publish
▪ publish quality content
▪ monitor what others publish
Then promote it!
Everyone can publish anywhere
Use your personal page

20. Finding your unique voice
▪ What characteristics, traits, beliefs or experiences define you?
▪ What do you do well?
▪ What’s something that you could talk about forever and never get
tired of?
▪ What sort of values help guide your path and the decisions you make?
▪ What are you extremely passionate about?

21. Share
▪ share where your audience hangs out
▪ share your content and content of your
network
▪ monitor what being shared about you
Then promote it!
Everyone can share anything:
▪ Achievement
▪ Milestones
▪ Your opinion

22. Create a Linkedin SlideShare account
▪ 70 million monthly visitors
▪ 400,000 monthly new content pieces
▪ 20 million Slideshares to LinkedIn
▪ 80% of traffic comes from organic search

23. Network
▪ find your existing connections
▪ make new connections via groups
▪ be helpful - answer questions even if
it does not relate directly to you
Then promote it!
Everyone can connect

24. Make meaningful connections
▪ When connecting with people new to your network be sure to
customise the invitation to connect
▪ Keep your network fresh and active
▪ Strengthen your global connections
▪ Know more about people you’ve met or are about to meet
▪ Customise your feed to follow who matters most
Then promote it!

25. Ground Rules
▪ Authenticity
▪ Consistency
▪ Value

27. The timing of your post on LinkedIn is WAY less important
than the content of your post.

28. The beauty of posting on LinkedIn is that high-quality content
has a long shelf-life.

29. You don’t have to be world-famous, just
famous in your world.
A major source of anxiety for professionals who use social media? You can
follow all the rules and best practices, and you can still end up with lousy
numbers.
Curate your LinkedIn network by connecting with decision makers and
influencers in your industry, and focus on providing meaningful content for
them.

30. Don’t take engagement for granted
Unlike on Facebook, where we often feel obligated to like certain posts
— there’s no obligation within your business relationships.
The likes, comments and shares that you earn tend to be much, much more
meaningful.

31. Things work so well that you stop doing them
Create a schedule, stick to it, and watch as your time investment on LinkedIn
becomes more and more valuable.

32. The marketing
mix
www.conversationprism.com.au

33. Continuously
evolve
Set up the tools or processes that will be used to
tell if those goals have been met.
Monitor:
● Insights (engagement, feedback, analytics
etc.)
● Education/skills
● Technology
● Industry
● Competitors

34. Tips to social media mastery
Digital Marketing Trends
Build an understanding of
the latest digital trends and
predictions for the future.
Ask opinions of colleagues
and classmates.
Brainstorm
Spend time asking yourself
how you fit into this digital
realm? Where do my
strengths lie? Where do I
see myself in 5 - 10 years?
Set Aims and Objectives
Set flexible aims and
objectives for you
personally as well as
business/career.

35. Allocate
time
Use a
default
diary.

36. Thanks!
Any questions?
Connect with me on Linkedin
https://www.linkedin.com/in/lisaharrison74/