Prezentacja prof. Andrzaja Pawlaka - profesora na Lawerence Technological University, Southfield, USA, przedstawiona na konferencji projektu INNOPOMERANIA na Politechnice Gdańskiej.

1. Examples
of
Niche Technologies
prof. Andrzej M. Pawlak
April, 2010
April, 2010 Andrzej M. Pawlak ©

2. Commercialization Process
Disruptive Technologies Examples: Six Startups
Technology Portfolio with Score Total
Score
1 Deformation Resistance Welding 61 Deformation Resistance Welding –
SpaceForm startup
2 Electronics Cooling Technologies 56
3 Self-Structuring Antenna 55 Self-Structuring Antenna – Monarch
Antenna startup
4 Over-molded Electronic Packaging 53
4 Packaging Optimization MultiPack 53 Packaging Optimization – MultiPack
startup
6 Kinetic Spray Metal Coatings 49
6 Math Based Metal Removal 49 MBMR Technology – Precon startup
CAD/CAM Horizontal
8 CadCam 47 CAD/CAM Horizontal Modeling
Modeling Methodologies Methodologies – CadCam startup
9 Direct Ozone Reduction 45
10 Intumescent Material 44 Technologies for lithium batteries –
EnerDel startup
11 Secured Architecture 42
Magnetorheological Fluids –
12 MR Fluids 41 MagneRide System
April, 2010 Andrzej M. Pawlak ©

3. Commercialization Process Model
Example: MultiPack
MultiPack
3D Packaging Optimization Software Tool
April, 2010 Andrzej M. Pawlak ©

4. Mining Disruptive Technologies: MultiPack
3-D CAD Packaging Function
Packaging Technology
Packaging Optimization
Images & Section
Elements &
Disposable
3-D CAD Packaging Product & Process Function: 3-D CAD Packaging
April, 2010 Andrzej M. Pawlak ©

5. Commercialization Process Model
Example: MultiPack
Created in Q1 2004 MultiPack
Delphi is a majority shareholder-
entrepreneurial management
State of Michigan and Automation Alley
are shareholders
Headquarters at Delphi HQ, Troy,
Michigan
Strategic alliance with General Motors
Focus on packaging efficiency
Folded in 2006 due to value chain problems
April, 2010 Andrzej M. Pawlak ©

6. Commercialization Process Model
Example: MultiPack
Logistics and packaging costs significant MultiPack
No 3-D tools to optimize complex part
packaging
– Packaging design created manually– “old way”
– Pack Design begins after prototypes are built
– Timing is hurried
– Non collaborative through value stream
Empower “who owns packaging”
– Speed up the cycle time
– Evaluate more solutions
– Go beyond general standard pack requirements
April, 2010 Andrzej M. Pawlak ©

7. Commercialization Process Model
Example: MultiPack
Lean Manufacturing MultiPack
– Supports lean best practices
– Removes cost
– Invent and utilize new products and processes
3D Packaging Optimization Software is a
PLM Tool
– Stimulates collaboration in advance of production
– Produce pack layouts with a consensus derived from the
extended enterprise
– Investigate thousands of scenarios (you can play chess
against a computer and tie but not win)
April, 2010 Andrzej M. Pawlak ©

8. Commercialization Process Model
Example: MultiPack
New Best Practice MultiPack
– Increase pack density without
compromising other equally important
parameters
– Improve timing to design dunnage
– Reduce container cost and increase reuse
– Reduce material handling costs
– Lower freight and warehousing costs
April, 2010 Andrzej M. Pawlak ©

9. Commercialization Process Model
Example: MultiPack
Quantifiable Value Proposition
– Value to user can be defined as the cost savings over the
MultiPack
lifetime of a particular part design:
– One time savings:
» design engineering time for packaging +
» container purchase +
» dunnage design +
» dunnage prototyping +
– On-going savings:
» warehousing +
» freight +
» assembly line efficiency +
» reduction in damaged parts = Total Life-Cycle Cost
Savings/Avoidance
April, 2010 Andrzej M. Pawlak ©

10. Commercialization Process Model
Example: MultiPack
INPUT PARAMETERS: TYPICAL PACK
CONFIGURATION
• Customer Packaging/Manufacturing Requirements
•Total Weight Limit
•Part/container clearance
•Part Volume/Flow
•Positional Constraints/Orientation
• Customer Container List & Selection Process
EFFICIENT PACK
CONFIGURATION
Automatic
Optimization
PROGRAM OUTPUT: OPTIMALPACK
• Hundreds of solutions CONFIGURATION
• Unique Identifier
3D Math Data on Part • Container Size
•Conversion • Number of Parts
•Premodeling • Number of Layers
•Preorientation routine • Volume Efficiency
• Cost Efficiency
• Part Orientation
April, 2010 Process Description Andrzej M. Pawlak ©

11. Commercialization Process Model
Example: MultiPack
How It Works
Optimized Solution Based on:
• Volumetric efficiency
• Shipping cost savings
• Parts presentation
requirements
• Production flow
• Weight
• Dunnage design created in
2D exportable files
April, 2010 Andrzej M. Pawlak ©

12. Commercialization Process Model
Example: MultiPack
3 Value Components:
– Cost Reduction
– Asset Optimization
– Service Enhancement
3DO
n
tit t
io
m ren
C o C ur
pe
Outer Ring: Stakeholders
Center Ring: P&L Cost Savings
Inner Ring: Activity/Resource
April, 2010 3D Process Benefits- Stakeholders Andrzej M. Pawlak ©

13. Commercialization Process Model
Example: MultiPack
Original Packaging Design 3D Packaging Design
10 units per container 12 parts in same container
Weight limitation 30 lbs 66 fewer containers needed
Part protection Freight volume reduced 17%
20% improvement in pack density
April, 2010 Andrzej M. Pawlak ©

14. Commercialization Process Model
Example: MultiPack
Original Packaging Design 3D Packaging Design
8 units per container 12 parts in same container, but limited
to 10 due to weight constraints
Weight limitation 30 lbs
138 fewer containers needed
Part protection
Freight volume reduced 20%
25% improvement in pack density
April, 2010 Andrzej M. Pawlak ©

15. Commercialization Process Model
Example: MultiPack
Original Packaging Design 3D Packaging Design
12 units per container 12 parts per container
2 hrs to design and prototype 1 hr to design
Required 2 physical parts
Despite same pack density, cost savings were realized
by a quicker, easier design cycle
April, 2010 Andrzej M. Pawlak ©

16. Commercialization Process Model
Example: MultiPack
Original Packaging Design 3D Packaging Design
1143
1219
196 units per pallet 250 parts per pallet using expendable
container and new layout
Using returnable container currently,
but desire expendable 300 fewer pallets to be transported
Freight volume reduced 18%
Fragile needle point
Overseas shipment
18% improvement in pack density
April, 2010 Andrzej M. Pawlak ©

17. Commercialization Process Model
Example: MultiPack
Original Packaging Design 3D Packaging Design
125 units per pallet 288 parts per pallet
Expendable container 1018 fewer pallets shipped
Fragile needle point Freight volume reduced 56%
Freight savings justifies new forklift
Overseas shipment investment
56% improvement in pack density
April, 2010 Andrzej M. Pawlak ©

18. Commercialization Process Example:
Monarch Antenna, Inc
Self-Structuring Antenna Technology
– Monarch Antenna startup company
April, 2010 Andrzej M. Pawlak ©

19. Mining Disruptive Technologies: Smart Antenna
Self-Structuring-Feed Function
Function: Smart Feed Chip & Contacts
Antenna
Smart Feed
Circuit & Connected
Self-Structuring Feed Antenna System
Smart Antenna Technology
April, 2010 Andrzej M. Pawlak ©

20. Commercialization Process Model
Example: Monarch Antenna, Inc.
Technology Developed by Delphi and Michigan State
University
Disruptive Technology- dominate IP Position
Multiple Markets Targeted: Consumer, industrial,
military, vehicle
NewCo Created April 2007- Monarch Antenna, Inc., Ann
Arbor, MI 48104, http//monarchantenna.com
– Partners: Delphi, MSU and Automation Alley (accelerator)
Hot markets: LapTops, cell phones, zigbee, military,
municipalities
Paradigm Shift: From after though “black art” to front end
design
NASA- large grant
April, 2010 Andrzej M. Pawlak ©

21. Commercialization Process Model Example:
Monarch Antenna, Inc.
Fabless Michigan-based technology company
Partnered with Delphi, MSU and Automation Alley
Maintain dominant SSA patent position
Develop dual-use from Military to consumer
Enabler: “Monarch Inside” like “Dolby Inside” branding
SSA is potential Game Changer (adaptive vs. fixed)
Wireless society demands high performance devices
OE’s search for product differentiation
Premium Product Pricing?
April, 2010 Andrzej M. Pawlak ©

22. Commercialization Process Model
Example: Monarch Antenna, Inc.
Monarch Antenna's patented Self-Structuring
Antenna (SSA) improves the reliability of the wireless
link.
SSA is a disruptive antenna technology enabling 3G
and 4G devices to deliver richer content over a
multitude of protocols and to offer higher mobility.
SSA responds to changes in the RF signal
environment by dynamically reconfiguring its electrical
shape to maximize the Signal-To-Noise-Ratio (SNR).
In terms of end user experience, SSA has the
potential to provide fewer dropped calls, smaller dead
zones, faster downloads, and longer battery life.
Besides staple consumer wireless devices such as cell
phones, laptops, and routers, the SSA is an equally
attractive solution for adoption in machine-to-machine
communication, consumer electronics and military
markets applications.
April, 2010 Andrzej M. Pawlak ©

23. Commercialization Process Model
Example: Monarch Antenna, Inc.
Partners
1. Delphi Technologies, Inc.
2. Michigan State University
3. Automation Alley
Future Relationships
1. Early Adopter
2. Manufacturing
3. Military/Government sponsor
4. University
5. Venture Capital
April, 2010 Andrzej M. Pawlak ©

24. Commercialization Process Model
Example: Monarch Antenna, Inc.
Dropped Calls Slow Downloads Dead Spots Short Battery Life
Can be traced to
Poor Antenna Performance
April, 2010 Andrzej M. Pawlak ©

25. Commercialization Process Model
Example: Monarch Antenna, Inc.
Fixed Adaptive
Conventional Antenna SSA- novel technology
•Higher Gain
•Interference Rejection
Fixed Pattern Adaptive Pattern
April, 2010 Andrzej M. Pawlak ©

26. Commercialization Process Model Example:
Monarch Antenna, Inc.
Self-Structuring Antenna (SSA)
Conventional Antenna SSA
(Fixed Aperture) (Adaptive Aperture)
Device Device
April, 2010 Andrzej M. Pawlak ©

27. Commercialization Process Model Example:
Monarch Antenna, Inc.
Cell Phone/Laptop/PDA
(Consumer/Corporate)
City Wide Wi-Fi/WiMax
(Municipalities/Campus)
Robots
(Military)
Router
(home)
Zigbee
(industrial)
April, 2010 Andrzej M. Pawlak ©

28. Commercialization Process Model Example:
Monarch Antenna, Inc.
Air Sea Land Weapon
SSA Benefits:
• Reliable RF Link in Dynamic Environments
• Multiplexing of Different Frequency Bands
• Faster Data Transfer for Video and Infrared
• Graceful Degradation in Hostile Environments
April, 2010 Andrzej M. Pawlak ©

29. Commercialization Process Model Example:
Monarch Antenna, Inc.
Automotive HDTV Laptop & Router Cell Phone & PDA RFID
SSA Benefits: • Faster Downloads • Fewer Dropped Calls
Greater Customer • Smaller Dead Spots • Richer Content
Satisfaction • Longer Battery Life • Multiple Bands
Addressable Antenna Market (Total): $16B in 2009
(Spartan Consulting, Inc.)
April, 2010 Andrzej M. Pawlak ©

30. Thank You
for
Your Attention!
April, 2010 Andrzej M. Pawlak ©