Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact.
So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it.
In this talk Polly will share exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples.
Polly’s ambition for this talk is to inspire the audience. She will share a few reasons why speed and performance are important and why they shouldn’t be underestimated. So if you really want to get ahead of your competition with just a few tactical changes, come to see Polly’s talk to get new ideas to take away and implement immediately.
2. @POLLY_P #SEARCHLEEDS
1. Why page speed is important.
2. How it affects rankings and conversions.
3. How to hack rankings with page speed optimisation
(based on a real experiment).
What We’ll Cover.
17. @POLLY_P #SEARCHLEEDS
Quality Score and CPC.
10
9
8
7
6
5
4
3
2
1
decreased by 50.00%
decreased by 44.20%
decreased by 37.50%
decreased by 28.60%
increased by 16.70%
Google Benchmark
increased by 25.00%
increased by 67.30%
increased by 150.00%
increased by 400.00%
YOUSAVE
YOULOSE
Source: Click Equations
35. @POLLY_P #SEARCHLEEDS
Requests sent by page on first load // 17 vs 36
Volume of data transferred on first time load // 0.32 vs 2.5 Mb
First page load finish in // 2,39 vs 6,39 sec
Critical loaded in // 0.9 vs 2.3 sec
Speed Index // 1.3 vs 5.2
-53%
-870%
-63%
-61%
-75%
76. @POLLY_P #SEARCHLEEDS
Requests sent by page on first load // 17 vs 36
Volume of data transferred on first time load // 0.32 vs 2.5 Mb
First page load finish in // 2,39 vs 6,39 sec
Critical loaded in // 0.9 vs 2.3 sec
Speed Index // 1.3 vs 5.2
-53%
-870%
-63%
-61%
-75%
