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DELL'INFLUENCER MARKETING
(E DI ALTRE LEGGENDE METROPOLITANE)
CHI SONO
MATTEO POGLIANI
Digital strategist & blogger
matteopogliani.it
influencermarketingitalia.it
poglianimatteo@gmail.com
@matteopogliani
it.linkedin.com/in/matteopogliani
CHI SONO GLI
INFLUENCER?
SONO QUESTI?
COLORO
IN GRADO DI FAR
ACCADERE LE COSE!
IN CHE MODO?
GLI INFLUENCER
SONO COME I
TOTEM
OGNUNO È DIVERSO
DALL'ALTRO, CON
CARATTERISTICHE
DIFFERENTI!
SIAMO TUTTI
(NEL NOSTRO PICCOLO)
INFLUENCER
SÌ, MA IN
PRATICA?
SI PARTE
SEMPRE DAGLI
OBIETTIVI!
awareness
brand
reputation
thought
leadership
link
building
Attivare relazioni e coinvolgere
INFLUENCER JOURNEY
COME FARE?
RASPARENZA
ELAZIONI
TILITÀ
INERGIA
ECNOLOGIA
E RICORDATE
… SE VOLETE
APPROFONDIRE
L'ARGOMENTO...
SEO&LOVE - Dell'influencer marketing e di altre leggende

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