Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi

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The latest in content marketing research; how B2B companies and those that target engineers can leverage content marketing to find and retain more customers; great content marketing examples in action. Visit http://www.controleng.com/events-and-awards/marketing-to-engineers/content-marketing-strategy-giving-away-your-secret-sauce.html to download the slides in pdf format, and to watch the recorded presentation.

Negócios Tecnologia

@juntajoe
Content Marketing
Giving Away Your Secret Sauce
Joe Pulizzi
Founder, Content Marketing Institute

@juntajoe
Search Engine
Optimization
Lead
Generation
Social Media
STORYTELLING

@juntajoe
I see the future
and it is
____________

@juntajoe
Why Are We Here?
Just 36% believe their
content marketing is effective

@juntajoe
Our Biggest Content
Marketing Challenge
• Producing Enough Content
• Producing the Kind of Content
that Engages

@juntajoe
Search Engine
Optimization
Lead
Generation
Social Media
Content Marketing
Mission

@juntajoe
Why?
Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.

@juntajoe
Highly Atomized Within 5 Key Topic Areas
At least 20 unique pieces of content for each of 100+ keywords per year.

@juntajoe
The Content Marketing Team
Typical roles within your existing team…
Chief Content
Officer
Managing
Editors
Content
Producers
Chief
Listening
Officers
Content
Creators

@juntajoe
Social Media
Public Relations
Marketing
Email
Mobile
Search

@juntajoe
Leveraging Employees
in Content Creation

@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
EMAIL
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS

@juntajoe
Building a Following
through Content &
Community

@juntajoe
Define Your Hit List of Influencers

@juntajoe
Get Uncomfortable:
If you don’t feel like
you are going to run off
the road, you are not
driving fast enough.
http://taylordowns.com

@juntajoe
Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter
Week of Sept. 9, 2013
CLEVELAND, OH

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Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi

1. @juntajoe Content Marketing Giving Away Your Secret Sauce Joe Pulizzi Founder, Content Marketing Institute

2. @juntajoe Joe Pulizzi (@juntajoe)

9. @juntajoe Search Engine Optimization Lead Generation Social Media STORYTELLING

10. @juntajoe Example of trying…

11. @juntajoe

12. @juntajoe

13. @juntajoe

14. @juntajoe I see the future and it is ____________

15. @juntajoe

16. @juntajoe

17. @juntajoe

18. @juntajoe

19. @juntajoe

20. @juntajoe Red Bull – The Media Co.

21. @juntajoe Show Me the Research!

22. @juntajoe

23. @juntajoe

24. @juntajoe

25. @juntajoe

26. @juntajoe 54%Increasing

27. @juntajoe Why Are We Here? Just 36% believe their content marketing is effective

28. @juntajoe Our Biggest Content Marketing Challenge • Producing Enough Content • Producing the Kind of Content that Engages

29. @juntajoe THE PROBLEM WITH WHAT?

30. @juntajoe

31. @juntajoe

32. @juntajoe

33. @juntajoe

34. @juntajoe WHY?

35. @juntajoe Search Engine Optimization Lead Generation Social Media Content Marketing Mission

36. @juntajoe Why?

37. @juntajoe

38. @juntajoe

39. @juntajoe

40. @juntajoe

41. @juntajoe

42. @juntajoe

43. @juntajoe

44. @juntajoe

45. @juntajoe

46. @juntajoe Why?

47. @juntajoe Why? Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.

48. @juntajoe Why? Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience

49. @juntajoe Story Explosion

50. @juntajoe Highly Atomized Within 5 Key Topic Areas At least 20 unique pieces of content for each of 100+ keywords per year.

51. @juntajoe Managing the Process

52. @juntajoe The Content Marketing Team Typical roles within your existing team… Chief Content Officer Managing Editors Content Producers Chief Listening Officers Content Creators

53. @juntajoe Social Media Public Relations Marketing Email Mobile Search

54. @juntajoe Leveraging Employees in Content Creation

55. @juntajoe

56. @juntajoe

57. @juntajoe

58. @juntajoe

59. @juntajoe AWARENESS SEO NURTURING LEAD NURTURING PUBLIC RELATIONS EMAIL CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS

60. @juntajoe Building a Following through Content & Community

61. @juntajoe

62. @juntajoe

63. @juntajoe

64. @juntajoe

65. @juntajoe

66. @juntajoe A Rising Tide Lifts All Ships

67. @juntajoe

68. @juntajoe Define Your Hit List of Influencers

69. @juntajoe

70. @juntajoe

71. @juntajoe

72. @juntajoe Get Uncomfortable: If you don’t feel like you are going to run off the road, you are not driving fast enough. http://taylordowns.com

73. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter Week of Sept. 9, 2013 CLEVELAND, OH

Notas do Editor

And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.

Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi

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Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi

Notas do Editor