5. 2. Ambassadors – the new Brand Managers
• Evangelists build brands
• Use them to spread your
messages at light speed, with
authority
• Ambassadors know
ambassadors
• Your social media is starving
• The brand Ambassadors will
help you feed it
6. 3. Big Data
drawing insight from new sources
• 10% is structured, 90% is unstructured
• It’s primarily ‘human information’
– Emails
– Videos
– Posts / tweets
– Call centre transcripts
– Et al
• Name, address, email address are hygiene
• Transaction data is merely factual data
• Big Data spots early trends & insights
7. 4. Content/Inbound Marketing will rule supreme
User-Driven
Demand Creation
and Reputation
Technology
Value-Added
Content
8. 5. Cost considerate customers
• Macro economic factors
• Internet empowers
• Savvy shoppers
• Deals = shared/encouraged
• Shrewd is the new lavish
19. For 2013 focus on…
• Driving more from what you’ve got now
• Being Social, Local & Mobile – being authentic
• Targeting social data as well as the classic stuff
• Recruiting external spokespeople
• Your customers - because they are always getting
smarter!
20. Summary
• There are big ideas coming this year
• Use the ones relevant to your business & customers only
• Be useful, timely and relevant – always
• Kick-off with a review
• Get busy planning & executing