2. Problems
I want to sell / rent property.
PlandexFind a good place to live!
We want to buy / rent
apartment, but do not
know the area.
3. Market
PlandexFind a good place to live!
Spending on real estate advertising in the United States
is US$ 27 billion.
Real estate advertising market estimation in Russia
is about 40 billions rubles.
Estimation of new building segment in Moscow region
is about 8 billions of rubles.
4. Solution:
Real estate buyers/renters
Neighborhood
info
Apartment info +
Analytical content*
Cian.ru
Domofond.ru,
Яндекс Недви-
жимость
Plandex.ru
Zillow.com
Trulia.com,
Urbancompass.com
+
+
+
-
-
+
+
-
PlandexFind a good place to live!
* Analytical content topics: environmental situation, transport, security.
8. Solution:
Real estate sellers/landlords
PlandexFind a good place to live!
Influence of the
choice of users:
real estate branding
+
Online real
estate media
Plandex.ru
Real estate search
engine
(zillow.com, cian.ru,
novostroy-m.ru)
+ -
Google
AdWords
Yandex Direct
-
Getting Real Estate
Leads + - + +
User behavior
analysis + - - +
9. Team
PlandexFind a good place to live!
Economist Mathematician Programmer
Kirill Fedotov Matvienko Ivan Alexey Ovchinnikov
CEO/Founder CTO/Cofounder Lead developer
Open data
Marketing
Sales
Fundraising
Application architecture
Software development
management
Analytical content
development
Application development
10. Investments
PlandexFind a good place to live!
Results:
• Team;
• Minimal viable product (MVP) for Moscow region;
The project was funded by the founders.
For next steps we raise 15 million rubles ($ 300,000).
Next steps:
• Promotion in Moscow region and sales
• Development MVP for New York
• Promotion in New York and search for the next round of funding