Presented by Michelle Samplin-Salgado, MPH on September 27, 2013 at the fourth annual Center for Health Literacy Conference: Plain Talk in Complex Times.

1. Socialmedialabs,lounges,and
whatIworewe’velearned.
Michelle Samplin-Salgado, MPH
AIDS.gov/JSI

2. Wherearewegoing?
 The what
 The why
 The how
 And the so what

3. Whatinspiredus?
 Mentoring
 Creativity
 Innovation
 Making space

4. WhatisAIDS.gov?

6. The
whAt.

7. WHATISALOUNGE?
 One-on-one or small group sessions
 Often at conferences or meetings
 Often a physical space
 Safe place
 Stations – or be open
 “User generated”

8. @AIDSgov

9. The
why.

10. @AIDSgov

11. What we
hear. A lot.

12. I’m overwhelmed. I can’t EVEN remember
my password.
I don’t get this
twitterthing. I have a stupid
question. What’s…?

13. DEMYSTIFYTECHNOLOGY
Safe place to ask questions.

14. The
HOW.

15. WHATYOU’LLNEED
 Place
 Product
 Price
 Promotion

16. @AIDSgov
THIS WAY TO
THE SOCIAL
MEDIA LAB
• HIV Prevention
Conferences(s)
• Association of
Nurses in AIDS Care
• NAESM Black MSM
HIV Leadership
Summit
• United States
Conference on AIDS
• NY AIDS Institute
• APHA (this fall!)

17. @AIDSgov
WHATHELPS
 Sign in sheets
 Intake forms
 Integrate with conference
(work with conference organizers)
 Evaluation and follow-up
 Materials

19. @AIDSgov

20. @AIDSgov

23. @AIDSgov

24. FAQS
 Where do I start?
 How do I know what tool to use?
 How to I gain more followers on
Twitter/Likes on Facebook?
 We’re busy and have limited staff.
How do we fit it in?
 Where can I find more resources?
 What’s the role of mobile?
 Can you look at my website and give me
advise about usability?

25. @AIDSgov
WHATREALLYHELPS
 Listening
 Mentoring
 Not needing to be the expert
 Learning from each other
 Making space

26. evaluate
• Image of keyboard with up or down thumb (need to find!)

27. @AIDSgov
WHATWE’VEHEARD

28. @AIDSgov
PRE-SESSION
What do you want to learn today?
 General new media question
 Start using new media
 Sharpen my skills
 Sign up for…
 Develop a strategy
 Monitor social media spaces

29. @AIDSgov
POST-SESSION
 Satisfaction (scale 1-5)
 What do you plan to do in the next
three months
 Three month follow-up
 Did you do it?
 Why or why not
 Additional support? Format?

30. @AIDSgov
outcomes
 Smiling faces
 Ambassadors
 New friends and colleagues
 More in-depth TA
 Invited to APHA!

32. Whathavewelearned?
 Work with conference organizers
 Put it on the schedule
 Be patient
 Consider a time limit
 Worksheets and materials
 Start somewhere

33. Questions?

34. @AIDSgov
msamplin@jsi.com
blog.AIDS.gov
twitter.com/AIDSgov
facebook.com/AIDSgov
flickr.com/AIDSgov
youtube.com/AIDSgov
foursquare.com/AIDSgov

35. listen

37. Image from friendorfollow.com

38. 1. LISTEN
2. LEARN
3. ADAPT
4. REPEAT

39. 1. Sign-up for Twitter
2. Start following 10 people
3. Find people similar to you
4. Make a date with Twitter
once a day for 7 minutes

40. Specifically - twiiter
Sign up/find people/create lists

41. @AIDSgov

46. #projectlisten