Presented by Robert Meza on September 7, 2012 at the third annual Center for Health Literacy Conference: Plain Talk in Complex Times.

1. Government on the Go: Mobile Apps
Robert Meza

2. Goals for Today
• About Me
• The Mobile Market
• Responsive Design
• California Mobile
• Additional Resources

3. About Me

4. Robert Meza
Project Lead for California Mobile
BS, Computer Science
• http:/http://webs-
cp1.irt.csus.edu/~magazine/2012/06/11/
robert-meza/
• http://www.govtech.com/policy-
management/States-Aim-to-Launch-
More-Mobile-Apps.html
• http://www.govtech.com/pcio/App-
Development-Rush-Strikes-California-
State.html

5. The Mobile Market

6. U.S. Mobile Operating Systems August 2009
iOS
Android
BB
WP
Other
Source: http://gs.statcounter.com/#mobile_os-US-monthly-200908-200908-bar

7. U.S. Mobile Operating Systems August 2012
iOS
Android
BB
WP
Other
Source: http://gs.statcounter.com/#mobile_os-US-monthly-201208-201208-bar

8. Mobile Stats
• 34 percent have made a purchase using their mobile phone compared to 19 percent in 2011
• Mobile Marketing Association study finds mobile ads should account for 7% of marketing
budgets. The space is currently seeing spends around 1%
• 25 percent of consumers engage in online shopping only via mobile
• 19% of the world’s 6 billion mobile users are already using location based services, with 62%
aspiring to do so in the future
• Mobile search will generate 27.8 billion more queries than desktop search by 2016
• 50% of smartphone shoppers use a GPS/mapping app to find a retail location; 44% access the
site of a retailer where they typically shop; 34% downloaded a retailer’s app

10. Palm -> BlackBerry -> …?

11. Total U.S. Smartphone Subscribers 3 Month Avg. 2012
March 2012 June 2012 Point Change
Total Subscribers 100.0% 100.0%
Google 51.0% 51.6% 0.6
Apple 30.7% 32.4% 1.7
RIM 12.3% 10.7% -1.6
Microsoft 3.9% 3.8% -0.1
Symbian 1.4% 0.9% -0.5
Source: http://www.engadget.com/2012/08/01/comscore-android-back-above-51-percent-of-us-share-ios-still-up/

12. Total U.S. Smartphone Subscribers 3 Month Avg. 2012
April 2012 July 2012 Point Change
Total Subscribers 100.0% 100.0%
Google 50.8% 52.2% 1.4
Apple 31.4% 33.4% 2.0
RIM 11.6% 9.5% -2.1
Microsoft 4.0% 3.6% -0.4
Symbian 1.3% 0.8% -0.5
Source: http://www.engadget.com/2012/09/04/comscore-android-tops-52-percent-of-us-smartphone-share/

13. All CA.GOV Domains Web/Mobile Usage 2010-2012
2010
2012
Source: http://ca.gov/Apps/DataDashboard.aspx

14. Responsive Design

17. California Mobile

20. CHP PARKS EDD FTB CALFIRE
SCO ARTS DFG OHV CCCCO
ADP BAR DBW CALEXPO DCSS
DFI OTECH FILM BOE CCC
GOV DOR DOA CUIAB CALHFA

21. Additional Resources

22. Additional Links
• http://webs-cp1.irt.csus.edu/~magazine/2012/06/11/robert-meza/
• http://www.govtech.com/pcio/App-Development-Rush-Strikes-California-State.html
• http://www.govtech.com/e-government/California-Unveils-New-Mobile-Template.html
• http://webs-cp1.irt.csus.edu/~magazine/2012/06/11/robert-meza/
• http://techblog.ca.gov/?p=2099
• http://www.govtech.com/policy-management/States-Aim-to-Launch-More-Mobile-Apps.html
• http://employeeconnection.blogs.ca.gov/2012/07/17/technology-agency-staff-honored-by-
sacramento-state-alumni-association/

23. Questions & Comments