The What, Why and How of taking Placemaking from Popup (lighter, quicker, cheaper) to Legacy.

1. FROM POPUP (L.Q.C) TO LEGACY
Baxter Street, Fortitude Valley, Brisbane, QLD, AUS

2. Coronation St, Bardon, QLD, AUS
PEOPLE MAKING PLACES
▸ “Placemaking is the art of creating public
places of the ‘soul’ that uplift and help us
connect with people” Course Participant
▸ “Placemaking is about creating memorable
places which are potentially transformative”
David Engwight
▸ "Placemaking is empowered citizens
breathing life into streets and
neighbourhoods, making them attractive,
inviting + safe." http://therapidian.org/build-
better-city
▸

3. Urbne Festival, Brisbane City, QLD, AUS
IT’S POPPING UP EVERYWHERE
▸ Lighter quicker cheaper
▸ Tactical Urbanism
▸ Enabling and empower people
▸ Local = authencity
▸ Activation of dead spaces
▸ Experimentation
▸ Prototyping
▸ Cheap but powerful

4. Supernova, Broadbeach, Gold Coast, QLD AUS
PARADES FOR PEOPLE

5. Rutledge Ln, Melbourne City, VIC, AUS
DIY EXPRESSION

6. Street (garage) sale - my street, Bardon, Brisbane, QLD, AUS
IT’S NOT HARD

7. Given Tce, Paddington, QLD, AUS
CLEVER TRADERS

8. Le Dinner en Blanc 2012, Brisbane City, QLD, AUS
GOING VIRAL

9. Suitcase Rummage, Redacliff Place, Queen St, Brisbane, QLD, AUS
A DIFFERENT TAKE

10. Adelaide City, SA, AUS
DO THE OPPOSITE
▸ Food Carts/Trucks
▸ Mobile Vendors
▸ Micro-Mixing

11. Tatersals Ln, Melbourne City, VIC, AUS
GRIT AND GRUNGE

12. King George Square, Brisbane, QLD, AUS
OCCUPATION WITHOUT CONSUMPTION

13. STREETS INTO PARKS
Ballarat Street, Yarraville, VIC, AUS
▸ Pavement To Plazas
▸ Pavement To Parks
▸ Pop-Up Cafes
▸ Depave
▸ Chair Bombing

14. Bank St, Adelaide City, SA, AUS
VACANT SPACES INTO PLACES
▸ Guerilla Gardening
▸ Park(ing) Day
▸ Pop-Up Retail
▸ Pop-Up Parks
▸ Depave
▸ Park-Making
▸ Parklets

15. THE VILLIAN?
'City of Light' by the Hilltop Hoods
I'm from the city of light, with a sky of vanilla,
Known as the city of churches home of the serial killer...
Cans and markers, Country Road parkers,
Hands of an artist left the landscape enchanted,
Until the government pigs had all the paint washed,
From our city walls, end of the renaissance,
And so walls where the colours once played,
Were replaced by the buff, now a sullen blunt grey,
White washed, shitty, all grey, all black,
Waiting for the kids of this city to take their walls
back.

16. https://www.facebook.com/SplashAdelaide/photos/pb.259336550791599.-
2207520000.1401662402./706053046119945/?type=3&theater
LEAN IN
▸ Splash Adelaide
▸ Activating the un-used spaces in the city
▸ Lighter quicker cheaper
▸ Empowering people
▸ Evolved from project to place led
▸ State Government matched funding
▸ Champions - infect people like a virus
▸ Council enabling citizens to test and
inform policies.
▸ Summer Fridays in the East End

17. Adelaide Night Market
CHALLENGING THE RULES
▸ Council delegated authority to CEO
▸ Consultation suspended
▸ Waived fees
▸ Safe, flexible and removable in 24 hrs
▸ Priority to private funding
▸ How to sessions for community
▸ Moving towards co-creation

18. http://www.ripitup.com.au/food-and-drink/article/waymouth-street-party-
2014#.U4uxs_mSwwA
WAYMOUTH STREET PARTY
▸ Friday night street party
▸ Council bought consumption licence
▸ Production costs money
▸ Contribution from traders based on % of
turnover
▸ Funding model that makes the event more
sustainable
▸ Looking into corporate sponsorship
▸ Challenge is greater community
ownership

19. Fork in the road
BACK AWAY
▸ Monthly gathering of gourmet food trucks
▸ People don't mind if it doesn't quite work
▸ Mobile food vending guidelines
▸ temporary locations
▸ working with fixed businesses (25m)
▸ Capped traders during trial
▸ Enterprise Adelaide support team
▸ Arguments for and how to defend it
▸ Zero cost to Council

20. Containerval - Macarthur Ave, Northshore, Brisbane, QLD, AUS
SITE PRE-VITALISATION

21. http://dotankbrooklyn.org/22
GUERRILLA PLACEMAKING
▸ Chair Bombing
▸ Informal Bike Parking
▸ Ad-Busting
▸ Reclaimed Setbacks
▸ Weed Bombing

22. http://laughingsquid.com/photos-of-occupywallstreet/
SOCIAL MOVEMENTS
▸ Pop-Up Town Hall
▸ Camps

23. Winn St, Fortitude Valley, QLD, AUS
DEFICIT INTO ASSETS

24. Walking Tour, Leigh St, Adelaide City, SA. AUS
STRATEGIC VALUE OF POP-UP
▸ Precursor to permanent change
▸ Fast tracks cultural change
▸ Builds political capital
▸ Integrate silos
▸ Action orientated
▸ Outcome focussed
▸ “credibility is how you apply your expertise
to help the community” Peter Smith

25. Stanley St, Wodonga, VIC, AUS
CITIZENS NOT CUSTOMERS
▸ Everyone contributes to
placemaking
▸ Deeper engagement than
“announce and defend”
▸ Engwicht Secret 9 – Focus
on the micro – 50% of
budget allocated to the micro

26. Federation Square, Melbourne, VIC, AUS
PUBLIC AND PRIVATE BENEFIT
▸ Help entrepreneurs and investors to
navigate through the system
▸ “Govt increasingly relies on private
sector investment into public space
but often does little to facilitate
solutions which balance public and
private interest”

27. Adelaide Fringe, Rundle Park, Adelaide City, SA, AUS
FREEWARE
▸ Totally Locally
▸

28. Bunnings, Stafford, Brisbane, QLD, AUS
MORE THAN POP-UP

29. BP City Road, Southbank, Melbourne, VIC, AUS
PLACES FOR PEOPLE NOT CARS

30. ▸ Urban design creates authentic, sustainable and
quality places for people across the range of urban
environments.
Federation Square, Melbourne, VIC, AUS
URBAN DESIGN

31. FORM AND FUNCTION

32. QUALITY PUBLIC SPACE
▸ William H Whyte :
“It is difficult to design
a space that will not
attract people.
What is remarkable is
how often this has
been accomplished .”
Melton, VIC, AUS

33. " I don't like brick walls so i am just going to Tag ! "

34. SENSE OF PLACE
▸ Built environment
+++ features, events,
people and activities
▸ Social Fabric
▸ Emerging attributes:
opportunity, identity,
innovation, creativity,
authenticity – more
powerful attractors
Hibberson St, Gungahlin, Canberra, ACT, AUS

35. Parap Markets, Parap, Darwin, NT, AUS
URBAN DESIGN V PLACEMAKING?
▸ Urban design:
▸ House
▸ Hardware
▸ New buildings and
infrastructure
▸ design
▸ space
▸ Stage
▸ Utilitarian
▸ Experts?
▸ Enables placemaking?
▸ Placemaking:
▸ Home
▸ Software
▸ Existing buildings and
places
▸ Activities
▸ place
▸ The show
▸ Social
▸ People
▸ People watchers?

36. Youth Activity Precinct, Geelong, VIC, AUS
PLACE CREATION

37. NEW ROLES NEW SKILLS
Supernova, Broadbeach, Gold Coast, QLD, AUS

38. ROLES OF THE FUTURE...

39. Victoria St – Mackay, QLD, AUS
UNDERSTAND THE PROBLEM

40. 4 SKILLS OF PLACEMAKING

41. The Mall, Darwin, NT
USER FOCUS
▸ meet and exceed the needs and
preferences
▸ Physical
▸ Psychological needs and well being
▸ Safety and health
▸ Cognitive and perceptual needs
▸ Sensory needs
▸ Behavioural needs
▸ Aesthetic needs
▸ Psychographic drivers
▸ Engwicht Secret 11 – citizens not
customers
▸ Engwicht Secret 10- cultivate the
weeds

42. EMPOWERING
Royal Croquet Club, Victoria Square, Adelaide City, SA, AUS

43. ENABLING
Warner Way, Caroline Springs, Melbourne, VIC, AUS

44. PLACE DOING ACTION MAP
Macgregor Tce, Bardon, QLD, AUS
1. What’s the story?
2. Participants
3. Protagonist
4. Enemy
5. Stage
6. Quest
7. Your action map

45. WHAT’S YOUR MINDEST?
▸ The Comunity Is The Expert
▸ Look for Partners
▸ You Can See a Lot Just By Observing
▸ Have a Vision
▸ Start with the Petunias: Lighter, Quicker, Cheaper
▸ Triangulate (relationship of the parts)
▸ They Always Say “It Can’t Be Done”
▸ Form Supports Function
▸ Money Is Not the Issue
▸ You Are Never Finished http://www.pps.org/reference/11steps/ Macgregor Tce, Bardon, QLD, AUS

46. A BIAS TOWARDS ACTION
http://startupquote.com/post/534823829
▸ A “Bias Towards
Action”
1. Decide from where
you want to be
2. Have a plan to get
from A to B
3. Bad decisions are
better than no
decision.
4. Make decisions from a
state of peace

47. THE OPPOSITE OF WHAT THEY TEACH...
Latrobe Tce, Paddington, QLD, AUS
Rules Pink zones
Regulations Enable
Authority Empower
Silos Cooperation
Experts Users
Projects Place
Graffiti Street art
Council led Entrepreneur led
Clean Grunge
Hard Infrastructure Social fabric
Permanent Popup
Policy Story
Strategy Action
Consistent Contradictions

48. BREAKING THE RULES

49. GREAT COMPANIES ARE STORY DOERS
1. Narrative
2. Making lives better (not
just money)
3. Leadership commitment
4. Tangible action
5. Cohesive whole
6. Motivates customers +
partners

50. STORY DOING COMPANIES OUT PERFORM
Chuckle Park, Little Collins Street, Melbourne, VIC, AUS
▸ Better Financials
▸ Better Social media
▸ Spend less
▸ Grow Faster

51. WHAT’S YOUR PLACE STORY?

52. WHEN CHANGE IS THE ONLY CONSTANT
▸ “If you think you're
being risky, you're doing the
safest thing you can.
▸ If you're playing it safe,
you're taking a big risk.” Seth
Godin
Hardware Ln, Melbourne City, VIC, AUS

53. Centre Place, Melbourne City, VIC, AUS
THE YES TEAM
▸ “If we see things through
a risk lense we focus on
compliance” Peter Smith

54. DON’T ASK FOR PERMISSION

55. CHANGE OR PERISH
Wolf Lane, Perth, WA, AUS
▸ "We don't like their sound, and guitar music is on the way out." -- Decca
Recording Co. rejecting the Beatles, 1962.
▸ "I think there is a world market for maybe five computers." -- Thomas
Watson, chairman of IBM, 1943.
▸ "But what...is it good for?" -- Engineer at the Advanced Computing Systems
Division of IBM, 1968, commenting on the microchip.
▸ "There is no reason anyone would want a computer in their home." -- Ken
Olson, president, chairman and founder of Digital Equipment Corp., 1977.
▸ "This 'telephone' has too many shortcomings to be seriously considered as
a means of communication. The device is inherently of no value to us." --
Western Union internal memo, 1876.
▸ "Who the hell wants to hear actors talk?" -- H. M. Warner, Warner Brothers,
1927.

56. LUCKY IT’S INTRINSIC
Urbne Festival, Brisbane City, QLD, AUS

57. University Of Queensland, Brisbane City, QLD, AUS
ACTION MAP
▸ User focus
▸ Place Process
▸ Bias to action (day to day)
▸ New Roles
▸ New Skills – enable
▸ Different mind set
▸ ‘urban manners’ + rule busting
▸ Places as brands
▸ Place story
▸ Place leadership
▸ Prototype

58. LaTrobe Tce, Paddington, QLD, AUS
POP-UP TO PLACE LEGACY
▸ Empowered
communities
▸ Unique Districts and
Places
▸ Cultural Change
▸ Place Capital

59. PEOPLE MAKING PLACES
Centre Place, Melbourne, VIC, AUS

60. South Bank, Brisbane, QLD, AUS
THANKYOU
▸ andrew@placefocus.com
▸ www.placefocus.com
▸ PlacePost
▸ Manual (Free)
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▸ Slideshare
▸ T. 0407466615