Mobile & Social Marketing for the Marketers of Tomorrow.

1. Mobile & Social
Media for the
Marketers of
Tomorrow
Taj Moore & Greg Hickman

2. Who Are These Dudes?
Taj Moore
• Social Media Ninja at PlaceWise
• On social networks since Friendster (it was before your time)
• I often go to Burning Man
• @tajmo
Greg Hickman
• Mobile Marketer at PlaceWise
• I race bikes
• @gjhickman

3. Why Are We Here?
• The basics of marketing in today’s world
• What is Social Media?
• What is Mobile Marketing?
• Why are both Mobile and Social important?
• How are brands using both Social Media and
Mobile
• Questions and Answers
• Key Takeaways
• Chance to win a Starbucks gift card.

4. Marketing Today
Say Please and Thank You.1
Be a good listener.2
Interested is interesting.3
1. Seth Godin, Permission Marketing; Gary Vaynerchuk, The Thank
You Economy
2. Marty Cagan, Inspired: How To Create Products Customers Love
3. Amy Heckerling, Loser (good advice from Jason Biggs’ father in that
movie)

5. What Is Social Media?
• It started thousands of years ago with gossip &
direct conversation.
• Technology improved since then:
Facebook, Twitter, Zynga, Yelp, Foursquare
check-ins, Amazon reviews, and all the rest.
• Gossip and direct conversation have not
fundamentally changed, they just happen
online, too.
• Social Media is your opportunity to participate in
the conversation and learn from the gossip.
• Learn the rules, understand the culture, stand out
for the right reasons.

6. What is Mobile Marketing?
• The use of wireless media as an integrated content delivery and
direct response vehicle within a cross-media or stand-alone
marketing communications program.
• Personal
• Ubiquitous
• Immediate
• Local
• Trackable

7. Who Is The Mobile Consumer?
• 91%+ of US Population is
mobile
• 82% don’t leave home w/o
their phone
• The median age of a text
message user = 38
• 2+ trillion texts sent/received
in 2010
• Data usage surpassed voice
in 2009
• Over 50% will have a smart
phone by end of 2011
• More smart phones sold than
PCs by end of 2011
Sources: CTIA, Neilson, NY Times, Juniper, ComScore, AdMob

8. Mobile = Customers Who Are Mobile
• Mobile is NOT about mobile technology
• It’s about being helpful and entertaining!
• It’s 24/7 connectivity and continuity

9. A Few Social Stats
• “Internet users in the U.S. spend nearly a quarter of their time online
using social media (or about 13 and half minutes per every hour
spent online)”
• “46% of Internet users worldwide interact with social media on a daily
basis”
• “From 2008 to 2012, the percentage of US companies who use social
media for marketing purposes is projected to more than double (from
42% to 88%)”
• “15% of social media users are more inclined to buy from brands that
advertise in social media”
• “25% are more likely to find out more about brands that advertise on
social media sites”
Sources: Andrew Hanelly at Social Media Explorer, Econsultancy, TNS Global, eMarketer, Ad-ology Research

10. Social Media Relative Scale
Image from OnlineSchools.Org

11. How Brands Use Social
aka “Social Marketing Mix”
• Business Pages
• Microblogging
• Contests & Games
• Check-ins
• Deals & Coupons
• Reviews
• Mobile

12. Business Pages
Facebook Yelp
(Custom Tabs) (Claimed
Business)

13. Microblogging
Facebook Tumblr
Twitter

14. Contests & Games
Facebook Microsite
(3rd Party
Application)

15. Check-Ins

16. Deals & Coupons

17. Reviews
Warning: this is completely out of your hands!

18. How Brands Use Mobile
• SMS (Text messaging)
• Coupons
• Mobile Web
• QR Codes
• Applications
• Location
Sources: CTIA, Neilson, NY Times, Juniper, ComScore, AdMob

19. SMS
ESPN sends score alerts &
Grey Goose Sponsors Golf Target & JC Penny to distribute
Victoria’s Secret announces new
Channel’s SMS Initiatives mobile coupons
products
In game call to action at Rockies
games to finish lyrics

20. Mobile Web

21. Applications

22. QR Codes

23. Location

24. Key Takeaways
• Mobile is Social
• It’s no longer push, it’s about the dialogue. Interested is
interesting.
• Brands have to go where their customers go...and while
they’re on the way there
• Read the following books:
• The Thank You Economy by Gary Vaynerchuck
• Rework by Jason Fried/David Henemeier Hansson
• The conversations are always happening. Your
opportunity is to join them & learn from the gossip.
• You have influence (not power) … and so does your
public.
• Say please and thank you. Be a good listener. People
will like you.