TransferWise is a financial technology company that aims to provide affordable international money transfers. The presentation discusses TransferWise's mission and values, how it grew from early days through word-of-mouth marketing to now having over 2 million customers across 60 countries. It also touches on TransferWise's culture and hiring values as well as future goals to continue building a better customer experience through feedback.

1. Mission Driven
Marketing
Piyush

2. Piyush
Product Marketing Manager,
TransferWise.

3. - Why TransferWise started
- Product
- How we grow in the region
Culture and hiring

5. But how?

7. 2 Million +
customers across 60 countries

8. 2 Million +
customers across 60 countries

9. 2 Million +
customers across 60 countries

11. Globally

12. Globally

13. Globally

14. Globally

15. Globally

16. Globally

17. Globally

18. Globally

27. Early Days -> Hide Nothing

44. Paid Social

45. Mission Driven -> The Exchange Rate Race

47. My banks charge me $0 fee.

48. My banks charge me $0 fee.

54. SEO

55. Price Comparison

56. Non-transactional Keywords

57. Paid search

58. Google Ads

59. Invite

61. Globally

62. Affiliates

63. Google “SGD 2 INR rate”

65. PR

67. Subway

68. Mission

69. Being Shameless...

70. Insights

71. Globally

73. Values

74. Values

75. Wall to Wall

76. Ready to join the
mission?

77. transferwise.com/jobs

78. What’s next for us?

79. transferwise.com/jobs

80. transferwise.com/jobs

81. transferwise.com/jobs

88. Tapaos?

89. Build a 10x better experience
Use customer feedback to prioritise
Distill the feedback into maximum
impact actionable items
Iterate what marketing our customers
responded to
Made our marketing exponential

90. Be Shameless
piyush.varanjani@transferwise.com