SpringOne Platform 2017 Emily Tate, Pivotal "Working in the tech industry can be fun and exciting. But sometimes working in an enterprise company, your life can feel more like a Dilbert cartoon than a TechCrunch article. Pushing for modern product and design thinking in the enterprise can be challenging, but the opportunity to make an impact can be huge. This talk will discuss common challenges to building great product in the enterprise, including: User research roadblocks MVP misunderstandings Product autonomy Institutional momentum against change"

1. Everything’s Coming Up Dilbert!
Emily Tate
@thedailyem
Building Product in Large Enterprise

2. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/ @thedailye

3. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/
New Profile
One
Payment
Partner
Agency
Commission
Use
Mapquest
Maps
Restrict
Corporate
Customers
2 Releases
a Year
Support IE6
Corporate
Policies
Don’t Make
Car Co’s
Mad
Drivers from
Limo
Partners? Add to Air
Booking
PathAuto-send
receipts to
expense
Allow
Corporate
Branding
@thedailye

4. @thedailye

5. @thedailye

8. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/ @thedailye

9. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/ @thedailye

10. How Did We Get Here?
@thedailye

11. Complexity
@thedailye

12. Complexity grows with a
company’s size
@thedailye

13. vs
@thedailye

14. Img: David Kogan
@thedailye

15. Complexity grows with a
company’s experiences
@thedailye

16. @thedailye

17. @thedailye

18. Complexity grows as a
company adapts
@thedailye

19. “Software is
eating the world”
Marc Andreessen
@thedailye

20. 1. Walmart
2. Berkshire Hathaway
3. Apple
4. Exxon Mobil
5. McKesson
6. UnitedHealth
7. CVS Health
8. General Motors
9. AT&T
10. Ford Motors

21. @thedailye

22. @thedailye

23. Challenges Start At
The Top @thedailye

24. Your Funding Model is
Broken
@thedailye

25. Brainstorm a list of projects
Estimate project effort and timelines
Submit to Executive Committee
Wait…

26. Brainstorm a list of projects
Estimate project effort and timelines
Submit to Executive Committee
Wait… and wait…

27. Brainstorm a list of projects
Estimate project effort and timelines
Submit to Executive Committee
Wait… and wait… and wait…
Find out what projects have been approved

29. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/
Downsides of Traditional Funding
Leaves no room for discovery
Removes product autonomy
Success is measured in outputs - “On
time and on budget”
@thedailye

30. Change Can Start From
Within @thedailye

31. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/
-1-
Advocate for Outcome-
Driven Prioritization
@thedailye

32. https://roadmunk.com/blog/product-roadmaps-sales/
@thedailye

33. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/
[A feature-based roadmap] does create
a sense of certainty. It does tell the rest
of your team what you are releasing and
when, allowing them to plan their
activities and set expectations with
customers.
But it does this based on a foundation of lies.
Teresa Torres
ProductTalk
@thedailye

34. @thedailye

35. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/
How much of my date-driven,
feature-based roadmap actually
got completed in a given year?
@thedailye

36. Instead, Use:
Outcome-based goals
Theme-based roadmaps
Learning backlogs
@thedailye

37. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/
-2-
Push to Remove
Customer Proxies
@thedailye

38. Research is Good @thedailye

39. @thedailye

40. @thedailye

41. @thedailye

42. @thedailye

43. NOT Your
Users

44. Proxies view customer
needs through their own
bias
@thedailye

45. Proxies lose the nuance
of real user needs and
behaviors
@thedailye

46. @thedailye

47. Your users want to talk
to you
@thedailye

48. Just go talk to them
@thedailye

49. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/
12E
😱😖
@thedailye

50. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/ @thedailye

51. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/
You can’t just check the box
@thedailye

52. You actually have to listen

53. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/
-3-
Fight the
“Mysterious They”
@thedailye

54. “I’d like to, but
They won’t let
me."
@thedailye

55. Skeptical Cat

56. Who is
“THEY”?
@thedailye

57. The Power of “They”
It deflects responsibility
It gives the appearance of thoughtful decisions
It is an easy conversation ender
@thedailye

59. Push Back
@thedailye

60. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/
Getting past false
roadblocks will enable
real conversations and
collaboration
@thedailye

61. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/
Change is Hard.
@thedailye

62. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/
You can’t do it all at once.
@thedailye

63. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/
That’s okay.
@thedailye

64. Unless otherwise indicated, these slides are © 2013 -2016 Pivotal Software, Inc. and licensed under a Creative Commons
Attribution-NonCommercial license: http://creativecommons.org/licenses/by -nc/3.0/
In large enterprises, we
have a unique
opportunity
@thedailye

65. Don’t Be Afraid Of
Leadership Roles @thedailye

66. We can bring modern
practices into large
enterprises
@thedailye

67. Learn More. Stay Connected.
Emily Tate
@thedailyem
#springone@s1p