Personalized video is video content that is customized to each user, based on their interactions with your brand. This is what we usually call a trigger. For example, customers can be served video of the precise products or services they have been browsing; or data like their name, type of subscription or targeted information based on their age or persona can be included. One-to-one marketing is about targeting each individual with personalization as a key tool. Personalized videos are all about ROI. They are one of the most effective ways to promote a value proposition during onboarding processes, customer journeys strategies and lead engagement cycles. From our experience, in most of the cases, the best way to use personalized videos is in marketing and sales automation flows. This document will help you discover several automation blueprints to start skyrocketing your results like never before.

1. Personalized Video Blueprint
By Pirsonal
© PIRSONAL DIGITAL, S.L.

2. Document Objectives
One-to-one marketing is about targeting each individual with personalization as
a key tool. Personalized videos are all about ROI. They are one of the most
effective ways to promote a value proposition during onboarding processes,
customer journeys strategies and lead engagement cycles.
From our experience, in most of the cases, the best way to use personalized
videos is within marketing and sales automation flows.
This document will help you discover several automation blueprints to start
skyrocketing your results like never before.

3. What is a Personalized Video

4. Personalized video is video content that is customized to each user,
based on their interactions with your brand. This is what we usually call
a trigger.
For example, customers can be served video of the precise products or
services they have been browsing; or data like their name, type of
subscription or targeted information based on their age or persona can
be included.
What is a personalized video

5. What is a personalized video

6. Pirsonal is integrated with +1000
business apps to automatically
create a personalized video to
increase engagement and
accelerate sales cycles.
● Marketing / Sales
Automation
● CRMs
● CMSs
● Social Media
● ...
More than 1000 Integrations

7. Blueprint: Engaging with leads obtained through landing pages
New form
submission from
landing page
Pirsonal
automatically
creates a
personalized
video and video
landing page
Estimated setup time: 20 min.
When the personalized video is created, a Pirsonal Page is also
created. A Pirsonal Page is an attention-driven landing page
automatically created for every personalized video.
Video/landing
page is sent by
email/SMS

8. Blueprint: Creating Personalized Videos From a Spreadsheet
New spreadsheet
row is added (or
updated)
Estimated setup time: 15 min.
When the personalized video is created, a Pirsonal Page is also
created. A Pirsonal Page is an attention-driven landing page
automatically created for every personalized video.
Video/landing
page is sent by
email/SMS
Pirsonal
automatically
creates a
personalized
video and video
landing page

9. Blueprint: Creating Personalized Videos for First Invoice
First Invoice is
Created in CRM
Estimated setup time: 15 min.
When the personalized video is created, a Pirsonal Page is also
created. A Pirsonal Page is an attention-driven landing page
automatically created for every personalized video.
Video/landing
page is sent by
email/SMS
Pirsonal
automatically
creates a
personalized
video and video
landing page

10. Blueprint: Sales Acceleration During a Demo/Consultation Request
New lead
requests
consultation via
scheduling app
Estimated setup time: 15 min.
When the personalized video is created, a Pirsonal Page is also
created. A Pirsonal Page is an attention-driven landing page
automatically created for every personalized video.
Video/landing
page is sent by
email/SMS
Pirsonal
automatically
creates a
personalized
video and video
landing page

11. Blueprint: Engage with Specific Leads During Sales Cycle
Specific new tag
added to lead
Estimated setup time: 20 min.
When the personalized video is created, a Pirsonal Page is also
created. A Pirsonal Page is an attention-driven landing page
automatically created for every personalized video.
Video/landing
page is sent by
email/SMS
Pirsonal
automatically
creates a
personalized
video and video
landing page

12. Blueprint: Converting User into Client with Personalized Video
30 Days trial
active user has
been using
service for 25
days
Estimated setup time: 1 week.
Video can be hosted and distributed by Pirsonal, an Amazon S3 bucket,
YouTube or any platform (using Pirsonal’s API).
User finds video
in his user
dashboard
Pirsonal
automatically
creates a
personalized
video