- Virtual is Reality: The line between online and offline communities is blurred. They influence each other.
- Opportunity Leads to Service: We should focus on serving users by considering their needs first.
- Guiding Principles: Maintain a clear purpose, keep working to engage users, and trust users to lead rather than tightly controlling them.
7. Opportunity Leads to Service
• Know your Goal
– Vision as Service
• Work the Land Vision Labor
– Labor as Service
• Loosen your
Grip
– Selflessness as
Service Control
11. Achieve your
• Set aside time each week to
manage the community
• Do worthwhile activity to generate
emails.
– People forget the community is there
– It’s your job to remind them!
13. Work the Land
1. Cultivate knowledge, not
just information
2. Design for evolution
3. Invite different levels of
participation
4. Develop public & private spaces
5. Focus on value
6. Maintain a strong rhythm
14. 1. Cultivate Knowledge
• Information • Knowledge
– Static – Dynamic
– Accumulation of – Accumulation of
facts experience
– Easily managed – More complicated to
– Resides in books manage
– Resides in people
15. To Cultivate Knowledge
• Share information and experience
– Uploading documents
– Protecting security
– Joining in discussions
• Search the best Crusade materials
– Google Search
• Connect with the people you need
– People Locator
– Email
16. 2. Design for evolution
Be a shepherd of the
natural community
Design rather than a builder
Constructing the
community from scratch.
17. 3. Allow Different
Levels of Participation
Core Group (10-15%)
Active Group (15-20%)
Peripheral Group 65-75%)
25. Summary
• Virtual is Reality: The line between
the online world and the offline world is
fuzzy, not distinct
• Opportunity Leads to Service: We
serve by considering the user first
• Guiding Principles
– Know Your Goal: Maintain a clear purpose
– Work the Land: Keep working
– Loosen your Grip: Trust the user to lead
26. Sources
1. Haughey, Matt. Building an Online Community: Just Add Water
http://www.digital-web.com/articles/building_an_online_community/
2. Karasic, Shara. Guide to Building an Online Community: An inside
look at how and why people connect virtually.
http://www.work.com/building-an-online-community-1299
3. Shirky, Clay. A Group is its own Worst
Enemy http://shirky.com/writings/group_enemy.html
4. Broadcast Institutions, Community Values
http://shirky.com/writings/broadcast_and_community.html
5. Communities, Audiences, and Scale
http://shirky.com/writings/community_scale.html
6. Social Computing in Student Populations
http://www.shirky.com/writings/students.html
7. Sierra, Kathy. Building a Successful Online Community
http://headrush.typepad.com/creating_passionate_users/2005/06/building_a
_succ.html
8. Can you teach someone to care?
http://headrush.typepad.com/creating_passionate_users/2005/02/can_you_t
each_s.html
9. How to Build a User Community
http://headrush.typepad.com/creating_passionate_users/2006/12/how_to_b
uild_a_.html
10. Wenger, Etienne and Richard McDermott and William Snyder.
Cultivating Communities of Practice: A Guide to Managing Knowledge