7. Imagine IOT app in retail
• Retailers want to know more about their
consumers to better reach them.
• Consumers want to know more about the
products
8. Imagine IOT app in retail
• Retailers want to know more about their
consumers to better reach them.
• Consumers want to know more about the
products
9. Know more about the consumers
• Beacons
ibeacons
BLE
• Push tech
10. Know more about the goods
• Electronic
Shelf Labels
• Pull tech.
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13. NFC Mobile & the Internet of things
• The "remote control" of my environment (including retail)
– Tags on objects – passive and dynamic – I2C
– When I want / pull technology
• IOT citizen
– Passive – Usage only
– Active - Participation
• Content and mobile sensors sharing
• Geolocation - passive / active
• Crowdsourcing
• My Internet of Things
13
14. Is there such a thing as Smart retail ?
NFC - Smart retail and smart consumers
Pierre Métivier
pierre.metivier@net-7.fr
@pierremetivier