Realign your Digital Marketing Strategy - The 6 Questions You Need To Ask
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With a the launch of a huge number of new channels over the last decade, most with incredibly low barriers to entry, it’s never been easier to launch a digital marketing campaign so the world can see your business. But how do you know you’re targeting the right people? How can you tell if you’re wasting your money? And how do you make this a strategic conversation instead of a tactical one?
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Realign your Digital Marketing Strategy - The 6 Questions You Need To Ask
- 1. The 6 questions you need to ask before you start digital marketing
- 2. • The Tomorrow Lab • Formerly Durham CCC & UTV Media • Eximo Sports Project • Irish Tech News • MSc Marketing @andijarvis @thetomorrowlab
- 4. The 6 questions you need to ask before you start digital marketing
- 5. Deliberate v Intuitive v Emergent What strategy does your organisation use? @andijarvis @thetomorrowlab
- 6. Deliberate • Business schools • Big business • Time consuming • Systematic • Invest NI @andijarvis @thetomorrowlab
- 7. Emergent • Evolves over time • Flexible • Mintzberg is an advocate • Methodical @andijarvis @thetomorrowlab
- 8. Intuitive • Micro and Small Business • Kept in your head • Must be close to the customer • Doesn’t scale well • Still useful @andijarvis @thetomorrowlab
- 12. 6 Questions • Customer • Context • Competence • Competition • Content • Capital @andijarvis @thetomorrowlab
- 17. Context How is it done in your industry? @andijarvis @thetomorrowlab
- 32. Social Media Strategy @andijarvis @thetomorrowlab
- 38. Content What stories can you tell about your business? @andijarvis @thetomorrowlab
- 45. 100 Ideas in 30 Minutes • The 6-3-5 technique • 6 people • 3 ideas • 5 minutes @andijarvis @thetomorrowlab
- 46. 100 Ideas in 30 Minutes • No idea is a bad idea @andijarvis @thetomorrowlab
- 47. 100 Ideas in 30 Minutes • Collate your ideas • Identify your strongest • Research the idea and find a hook • Now decide your content format • Plan who will do them • Put them in a calendar • Put the calendar where everyone can see it @andijarvis @thetomorrowlab
- 48. Capital What is this worth to your business? @andijarvis @thetomorrowlab
- 53. The Tomorrow Lab Presents @andijarvis @thetomorrowlab
- 54. The Tomorrow Lab Presents • Winning with content marketing • Discount code CITYBIZ for 50% off • http://thetomorrowlab.com/2016/05/digita l-marketing-event-belfast-winning-with- content-marketing/ @andijarvis @thetomorrowlab
- 55. Build Your Digital Strategy • Group strategy development day for small businesses • 10 companies • 6 questions • 1 day @andijarvis @thetomorrowlab
- 56. Build Your Digital Strategy Bargain! Never to be repeated Once in a lifetime offer £200 per person @andijarvis @thetomorrowlab