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Big Data trends in mobile and social industries
1.
ANFO: The power
of BIG DATA April 17, 2013 How emerging Big Data trends are influencing Mobile and Social Networking companies Zebra Studios AS ©2013
2.
Zebra Studios AS A
newly incorporated mobile product development studio, co-founded by two ex-Opera Software product managers. Combined 20 years of experience, the Oslo based software studio advises industry organizations on mobile industry trends, mobile product strategy, and the application of emerging Big Data technologies. Zebra Studios AS ©2013
3.
Phillip Grønvold Opera Software: Product
Manager, Mobile 200+ Million active monthly users 12PB of Big Data monthly Boston University: Management Information Systems & Applied Statistical Mathematics Zebra Studios AS ©2013
4.
Correlation vs. Causation Zebra
Studios AS ©2013 "The real danger for most of us is discrimination by statistical inference" Steve Lohr New York Times
5.
Big Data Trends Zebra
Studios AS ©2013 Big Data proliferation People generate data Social Currency Engagement marketing 1 2 3 4 1 2 3 4
6.
Big Data proliferation Zebra
Studios AS ©2013 ● Spending on marketing analytics is expected to increase 66% in 2013** ● New technologies reducing cost of Big Data ● Cost efficiency / value of Big Data ** According to CMO survey 2013
7.
Explosive daily data
growth Zebra Studios AS ©2013 50 000 hours of content 300 Million photos 400 Million tweets 5 Million check-ins ** As of Mar 2013
8.
Social Currency Zebra Studios
AS ©2013 Consumer trust in source of advertisement *source: Nielsen Global Trust in Advertising Survey Online consumer reviews 70% 92%33% Recommendations from friends & family Paid TV, magazine, & newspaper ads 47% Paid online, social media ads
9.
Building share of voice Engagement
Marketing Zebra Studios AS ©2013 Identify know your customers Encourage promote communication Leverage brand advocates 1 2 3 1 2 3
10.
Potential marketing value of
Big Data Zebra Studios AS ©2013 Identify brand influencing indicators Increase revenue per customer (ARPU) Increase reach per marketing spend 1 2 1 2 23
11.
ANFO: The power
of BIG DATA April 17, 2013 Phillip Grønvold phillip@zebrastudios.net +47 4515 9565 Zebra Studios AS ©2013
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