1. Basics of Print Planning
Expanded Presentation
November 1, 2010
By Philip Vantassel, C.P.M.
Printer1@charter.net
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2. Overview
 Everyone touches and sees printing,
whether it is a:
– Newspaper
– An electric service bill
– An owner’s manual for the car
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3. Overview - continued
 If an item is printed, someone needs to
plan the job.
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4. Printing comes in many forms
 M & M Candies
 Capsules
 Books
 Brochures
 Maps
 T-shirts
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5. START
 For this print-planning overview let’s
use the acronym “START” .
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6. Substrate
 The material used to print on.
 The substrate many times is paper but
also can be:
– Plastic
– Foil
– T-shirts
– M&M candies
– Medicine capsules
– Wallpaper
– etc.
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7. Substrate – Paper Type
 Bond
 Text
 Index
 Vellum bristol
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8. Substrate – Paper Finish
 Coated
 Un-coated
 Vellum
 Linen
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9. Substrate – Paper continued
 Basis weight
 Size options
 Grain
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10. Type of work
 Equipment and finishing processes
– Cutting
– Folding
– Stitching
– Binding
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11. Is this job a:
 Sell sheet-print and trim
 Brochure- prints, trims and fold
 Catalog-print, trim, fold, stitch
 Perfect bind
 Wire-o
 GBC
 Padding
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12. Arrangement
 How the work is laid out on the substrate.
 What are the finishing requirements?
 Based on the image to be printed is their
equipment limitations?
 Is mechanical ghosting a concern?
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13. Resources
 Materials
 Outside services
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14. Resources - Special Materials
 Cartons
 Shrink wrapping
 Special cartons
 Special skids
 PMS inks
 Special coatings
 Glues
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15. Resources – Outside Services
 Foil stamping
 Embossing
 Mounting
 Lamination
 Special shipping
 Special packing requirements
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16. Total
 The quantity ordered.
 How you plan to print a quantity of ten
is different than a quantity of ten
million.
– Web
– Digital
– Sheet-fed
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