Presentation for Social Media Summit, on 17.12.2015 in Brussels, about the strength of corporate video communication and the distribution through social media

1. VIDEO AS DRIVING FORCE
IN SOCIAL MEDIA

2. bringING motion to your message
the magic number
Storytellers
Visual facilitators

3. clients from wide horizons

4. Magnetism of the play button

5. BY 2018, VIDEO WILL ACCOUNT FOR
OF ALL
80
%
CONSUMER INTERNET TRAFFIC
50
OF COMPANIES
is already using corporate video
%
Power of the play button

6. Mobile is emperor

7. Corporate video: on which channels?

8. Content marketing strategy

9. It’s all about conversion

10. It’s all about your Audience
Narrowcasting instead of viral video
Conversion instead of views

12. It’s all about your brand
Video is an ideal medium for brand storytelling.
Be visually consistent.
Make use of your corporate identity
branding - colours - font - typo - logo

14. It’s all about topicality

15. cop21

16. It’s all about your Analytics
Narrowcasting instead of viral video
Sales instead of views
Google loves video
Video on your landing page increases conversion
Insights and analytics (heat maps, drop-outs)

17. corporate Video on social media
Narrowcasting instead of viral video
Sales instead of views

19. targeted
video
8 billion views
a day
1 view = 3 sec
“billions of views”
1 view = 30 sec
50%
mobile
video
discovery
Average video length
44 seconds
Average video lengths
3 minutes
Youtube 8x times bigger than Facebook
when it comes to amount of videos
65%
mobile

20. video on social media
1
2
3
Customer Value Driven
Engaging
Call to action

24. thankswww.87seconds.com
philip@87seconds.com
+32 495 43 78 09