Perspectives on App Economy

1. @AppAnnie
Bertrand Schmitt
CEO and Co-Founder
Perspectives sur l’app économie

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APP ANNIE © 2017
Today, Apps Are Changing All Industries

3. APP ANNIE © 2017
Quiz:
How Many Apps Do We Regularly Use in a Month
A. <10
B. 10-19
C. 20-29
D. 30-39
E. 40+

4. APP ANNIE © 2017
Quiz:
How Many Apps Do We Regularly Use in a Month
A. <10
B. 10-19
C. 20-29
D. 30-39
E. 40+

5. APP ANNIE © 2017
A Lot More Than Most Realize!
>30 / Month on Average

6. APP ANNIE © 2017
And the typical user has twice as many installed!

7. APP ANNIE © 2017
Globally, people spend 2+ hours per day in
apps, on average.
The App Economy is Fueled by Usage

8. APP ANNIE © 2017
Daily Time Spent in Apps Continues to Climb

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How Apps Are Transforming All Industries

10. APP ANNIE © 2017
Gaming: East Asia Time in Games Twice that of Others

11. APP ANNIE © 2017
Retail: Wide variation by country

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*Top 5 apps per category in MAU per country; Session data is for Android only
Retail: Apps Are Being Used More Than Ever & Digital First
Continue to Dominate

13. APP ANNIE © 2017
The number of sessions has increased nearly 60% over the last 2 years.
Travel: Time and Sessions in Travel/Local Expands
Globally

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Entertainment: Video Players Are Embracing Apps
App = Convenience
Consumers increasingly
making in-app purchases
for subscription
entertainment
Netflix is top 1 or 2 in all 3
markets
China’s growth was 3x YoY,
catching up to U.S. market
in Revenue at $125+M

15. APP ANNIE © 2017
Our Outlook for App Stores
& Rise of Advertising

16. 2016 2017
2021
3.4B
4.2B
6.3B
APP ANNIE © 2017
Mobile Users will Double

17. $ BILLIONS
$62B
2016 2017
2021
$82B
$139B
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App Store Monetization will Double

18. $73B
$101B
$ BILLIONS $201B
2016 2017
2021
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Advertising Spend In-App Will Triple

19. APP ANNIE © 2017
The Standard In Mobile App Market Data

20. • Millions of apps
App Annie’s mission is to help every
business achieve success through apps
And we do this through market data
• Every day
• Every country
The most accurate view of app performance
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S T R A T E G I Z EM O N E T I Z E
E N G A G E A C Q U I R E
Navigate the App Lifecycle Confidently with App
Annie Intelligence...
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Cited by Media and Analysts
Used in Earnings Calls and IPO Filings

24. Helping Our Customers
Achieve Success Through Apps
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25. 450+ Employees
inc. 200 in R&D
$150M+
financing
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Global Data. Local Expertise

26. Thank You
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