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Web 2.0 next steps

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Web 2.0 next steps

  1. 1. Web 2.0 The next steps Phil Bradley 4 th May 2007
  2. 2. Web 2.0 as anarchic technology <ul><li>What is the role of the information professional? </li></ul><ul><ul><li>Publisher </li></ul></ul><ul><ul><li>Researcher </li></ul></ul><ul><ul><li>Collaborator </li></ul></ul><ul><ul><li>Instigator </li></ul></ul><ul><li>What is the role of the tech department? </li></ul><ul><li>What is the role of the PR department? </li></ul>
  3. 3. More on roles <ul><li>When we can do what we want easily, and by ourselves, how does that affect the organization? </li></ul><ul><li>How much control can the organization have? Or should have? </li></ul><ul><li>Is a blocking strategy acceptable any longer? In fact, can it continue to work? </li></ul>
  4. 4. Further implications <ul><li>‘ Good enough’ is actually ‘good enough’ </li></ul><ul><li>Just do it! Perfection is not important </li></ul><ul><li>The end of the traditional software cycle </li></ul><ul><li>Taking a leap of faith </li></ul><ul><li>Playing aka professional updating increasingly important </li></ul><ul><li>Customers are collaborators – traditional roles rapidly changing </li></ul>
  5. 5. And now - Back to the resources <ul><li>Wikis - Advantages </li></ul><ul><ul><li>Collaborative </li></ul></ul><ul><ul><li>Always available 24/7 for updating </li></ul></ul><ul><ul><li>Great for currency </li></ul></ul><ul><ul><li>Can invite anyone to use them </li></ul></ul><ul><ul><li>Reasonably easy to use </li></ul></ul><ul><ul><li>Create as many pages as you need </li></ul></ul>
  6. 6. <ul><li>Wikis – disadvantages </li></ul><ul><ul><li>Who is doing what? </li></ul></ul><ul><ul><li>Control issues </li></ul></ul><ul><ul><li>Someone has to take charge </li></ul></ul><ul><ul><li>Can be complicated to set up or use </li></ul></ul><ul><ul><li>No stamp of authority </li></ul></ul><ul><ul><li>Spam problem </li></ul></ul><ul><ul><li>Disagreements need a referee </li></ul></ul><ul><ul><li>Backups needed </li></ul></ul><ul><ul><li>What if the hosting service dies? </li></ul></ul>
  7. 7. <ul><li>Portal services – advantages </li></ul><ul><ul><li>Easy to set up </li></ul></ul><ul><ul><li>Collaborative </li></ul></ul><ul><ul><li>Various modules/elements easy to incorporate </li></ul></ul><ul><ul><li>May simply be one screen </li></ul></ul><ul><ul><li>News/blog tracking services keep everything current </li></ul></ul><ul><ul><li>Set up without consulting the organization </li></ul></ul>
  8. 8. <ul><li>Portal services – disadvantages </li></ul><ul><ul><li>3 rd party </li></ul></ul><ul><ul><li>May be complicated </li></ul></ul><ul><ul><li>May require a lot of looking after </li></ul></ul><ul><ul><li>All the eggs in one basket </li></ul></ul><ul><ul><li>Private is private, but public may be very public </li></ul></ul><ul><ul><li>The organization may be associated to inappropriate material </li></ul></ul>
  9. 9. <ul><li>Weblogs – advantages </li></ul><ul><ul><li>Currency </li></ul></ul><ul><ul><li>Authority </li></ul></ul><ul><ul><li>Easy to set up and use </li></ul></ul><ul><ul><li>Always available </li></ul></ul><ul><ul><li>Multiple types of data </li></ul></ul><ul><ul><li>Real resource and archival functionality </li></ul></ul><ul><ul><li>RSS for easy data manipulation </li></ul></ul><ul><ul><li>Incorporate various other resources </li></ul></ul><ul><ul><li>Multiple authors </li></ul></ul>
  10. 10. <ul><li>Weblogs – disadvantages </li></ul><ul><ul><li>Single voice(s) </li></ul></ul><ul><ul><li>Limited ability to collaborate </li></ul></ul><ul><ul><li>‘ But it’s a diary!’ </li></ul></ul><ul><ul><li>Hamster on a treadmill </li></ul></ul><ul><ul><li>Spam </li></ul></ul><ul><ul><li>Challenge to the organization </li></ul></ul>
  11. 11. Wikis Portals and Weblogs <ul><li>Which is best when? </li></ul><ul><li>What can you see working? </li></ul><ul><li>What isn’t going to work </li></ul><ul><li>When is it going to be a challenge too far? </li></ul><ul><li>How will it/they improve your work flow? </li></ul><ul><li>What are the advantages to the information professional? </li></ul><ul><li>Implementation! </li></ul>
  12. 12. New Resources <ul><li>Netvibes adding shared pages </li></ul><ul><li>Annotating the web </li></ul><ul><ul><li>Trailfire </li></ul></ul><ul><ul><li>Stickis </li></ul></ul><ul><ul><li>ShiftSpace </li></ul></ul><ul><ul><li>Fleck </li></ul></ul>
  13. 13. <ul><li>Social networking </li></ul><ul><ul><li>Genwi is a media social network, save and share, news items, blog posts, video clips, podcasts, feeds, people, all with user profiles, messaging, add friends, voting, comments, add widgets to your profile. </li></ul></ul><ul><ul><li>ShareThis Mash Facebook, AIM, MySpace and email contacts into one list. </li></ul></ul><ul><ul><li>Huddle This is a network of secure online spaces that combine document, project and team tools with the simplicity of social networking. Pricing from £4.99 a month. Freebie version also available. </li></ul></ul>
  14. 14. <ul><li>Communication </li></ul><ul><ul><li>Revish If you love reading and sharing your reading experiences you're in the right place! Revish lets you write reviews of any books you read, maintain a reading list and share it with friends etc. </li></ul></ul><ul><ul><li>Plugoo Great for communication </li></ul></ul><ul><ul><li>Msgr Create your own instant messenger </li></ul></ul><ul><ul><li>Instacomment is a service allowing website owners to add an instant comment system to their pages. </li></ul></ul>
  15. 15. <ul><li>Page creation tools </li></ul><ul><ul><li>Nowsy Another start page like Pageflakes or Netvibes. </li></ul></ul><ul><ul><li>Tumblr is pretty much a link blog, but a very simple straightforward one from what I can see. Great as a sort of scrapbook thing to alert friends and colleagues to what you've found. </li></ul></ul><ul><ul><li>BT Tradespace Create your own website with BT. </li></ul></ul><ul><ul><li>Wik.is is another wiki creation tool </li></ul></ul>
  16. 16. Resources to keep you up to date <ul><li>My ‘I want to’ weblog at http://philbradley.typepad.com/i_want_to/ </li></ul><ul><li>Techcrunch at http://www.techcrunch.com/ </li></ul><ul><li>My ‘I want to’ web pages at http://www.philb.com/iwantto.htm </li></ul><ul><li>Search engine land at http://searchengineland.com </li></ul>
  17. 17. Thank you for listening! <ul><li>Phil Bradley </li></ul><ul><li>http://www.philb.com </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.philbradley.typepad.com/ </li></ul><ul><li>http://philbradley.typepad.com/i_want_to/ </li></ul>