Director Lee Rainie will join other transporation researchers at a session of the Transportation Research Board that will examine consumer behavior and their attitudes about privacy in the age of mobile connectivity.

1. Privacy in the digital age Public attitudes about personal information and the “veillances” Lee Rainie, Director, Pew Internet Project 1.25.12 Transportation Research Board Email: Lrainie@pewinternet.org Twitter: @Lrainie

3. Digital Revolution 1 Internet (83%) and Broadband at home (67%) 71% 67%

4. Digital Revolution 2 Mobile – 87% 327.6 Total U.S. population: 315.5 million

5. Digital Revolution 3 Social networking – 50% of all adults % of internet users

13. 3) Not all people feel the same about privacy problems [1] IBM-Harris Multi-National Consumer Privacy Study ,1999 [2] Public Records and the Responsible Use of Information , Opinion Research Corporation and Dr. Alan F. Westin, for the Center for Social and Legal Research, sponsored by ChoicePoint, Inc., 2000 1999 2003 Privacy Fundamentalist 25% 26% Privacy Pragmatist 54% 64% Privacy Unconcerned 22% 10%

19. Thank you!