1. All of the following data are based on U.S.
surveys. Full data sets available at:
pewinternet.org
Susannah Fox
Associate Director
Pew Research Center’s Internet & American Life Project
Twitter:
@susannahfox
@pewinternet

2. 85% of American adults (and 95% of teens) use the internet

3. Internet use by age group
% of American adults age 18+ who use the
internet (any device/location)
100%
97%
= 94% for all 18-49
90% 91%
80% 78%
77%
70% 74%
60%
53% = 2.6x increase
50% 54%
40%
30%
20% 20%
10%
0%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
18-29 30-49 50-64 65+

4. 66% of Americans are home broadband users
% of American adults age 18+ who have a
high-speed broadband connection at home
80%
63% 66%
70% 66%
55% 62%
42%
47%
33%
60%
24%
16%
50% 11%
6%
3%
40%
41%
38%
34% 37%
30%
30%
28%
20% 23%
15%
10%
10%
7% 5%
0% 3% 3%
June April March March April March March March April April May Aug April
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Dial-up Broadband

5. Device ownership tells the story of the mobile revolution
% of American adults age 18+ who own each device
100%
88%
Now more laptops
80% than desktops
73%
68% 61%
60%
58%
46%
40% Now more
35% smartphones than
30% “regular” cell phones
20%
18%
Tablet ownership up 6x
2% in just two years
3%
0%
April 2006 Dec 2007 April 2008 April 2009 May 2010 May 2011 April 2012
Cell phone (general) Desktop Laptop Smartphone E-reader Tablet

6. 2/3 of online adults use social networking sites, and
nearly half do so on a typical day
% of adult internet users who use social networking
sites like Facebook, LinkedIn or Google+
80%
65% 66%
61%
60%
46%
48%
43%
40% 38%
29%
27%
20% 16%
8% 13%
9%
0% 2%
2005 2006 2008 2009 2010 2011 2012
Ever Typical day