Ksenija oletic

Public Affairs in the E U Portoroz 24 September 2004 - Ksenija Oletić, SPEM Communication Group Zagreb Measuring reputation – practical approach of IRIS May 20, 2005

Contents ,[object Object],[object Object],[object Object],Measuring reputation Ksenija Oletić SPEM Communication Group

Reputation is … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measuring reputation Ksenija Oletić SPEM Communication Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IRIS – Inteligent Reputation Information System TM ,[object Object],[object Object],[object Object],[object Object],[object Object],Measuring reputation Ksenija Oletić SPEM Communication Group

Influence of the publicity on the reputation of the company “ Communication space” planned non-planned media exposure noticed articles in the media remembered themes influence on reputation Measuring reputation Ksenija Oletić SPEM Communication Group

IRIS methodology Objave u medijima noticed articles remembered themes influence on reputation media exposure media monitoring image and reputation research media ratings IR IS Measuring reputation Ksenija Oletić SPEM Communication Group

Phase 1 and 2 ,[object Object],[object Object],[object Object],[object Object],Measuring reputation Ksenija Oletić SPEM Communication Group

Phase 3 – research (focus group discussions) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measuring reputation Ksenija Oletić SPEM Communication Group

Phase 3 – reputation research Measuring reputation Ksenija Oletić SPEM Communication Group

Phase 4: IRIS data integration Measuring reputation Ksenija Oletić SPEM Communication Group media monitoring reputation research IRIS data integration

IRIS methodology – how does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measuring reputation Ksenija Oletić SPEM Communication Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring reputation Ksenija Oletić SPEM Communication Group 1 2 3

Measuring reputation Ksenija Oletić SPEM Communication Group

Benefits of IRIS methodology ,[object Object],[object Object],[object Object],[object Object],Measuring reputation Ksenija Oletić SPEM Communication Group

Ksenija Oletić, country manager [email_address]

IRIS integrated data ,[object Object],[object Object],[object Object],Measuring reputation Ksenija Oletić SPEM Communication Group

Themes in media (products and services) ,[object Object],[object Object],[object Object],Measuring reputation Ksenija Oletić SPEM Communication Group

Themes in media (financial performance) ,[object Object],[object Object],[object Object],Measuring reputation Ksenija Oletić SPEM Communication Group

Themes in media (working environment) ,[object Object],[object Object],Measuring reputation Ksenija Oletić SPEM Communication Group

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