If your organization is considering implementing an Adobe ColdFusion based CMS then CommonSpot is your best choice. In this webinar you'll learn: 1) How to develop a reliable content strategy and plan for content migration 2) The value of focus groups and user surveys 3) What happens during the design process 4) How to manage the content on your website 5) Making your website accessible on mobile devices

1. Bar Association
Web Strategy
Fig Leaf Software

2. Agenda
What you’ll learn:
o How to develop a reliable content strategy and plan
for content migration
o The value of focus groups and user surveys
o What happens during the design process
o How to manage the content on your website
o Making your website accessible on mobile devices

3. About Fig Leaf Software
Reliable
o Veteran Owned, Founded in 1992
o Based in Washington, DC with National Client Base
Experienced
o Award winning user experience, creative &
information technology company
o Multiple State Bar Associations, Legal clients and
member-driven organizations

4. About Bret Peters
Chief Marketing Officer
15 years with Fig Leaf Software
www.linkedin.com/in/bretpeters
I work with organizations to help drive revenue and
membership by delivering value via web and mobile
experiences.

5. Our Clients
Albany Law School
American Bankruptcy Institute
American Bar Association
American Immigration Lawyers Association
Association of Corporate Counsel
Cornell University Law School
Court Services and Offender Supervision Agency
District of Columbia Bar
Environmental Law Institute
Federal Bureau of Investigation
Federal Judicial Center
Georgetown University Law Center
The International Center for Not-for-Profit Law
Maryland State Bar
MERITAS
National Center for State Courts
North Carolina Courts
North Carolina State Bar
State Bar of Georgia
University of Michigan Institute of
Continuing Legal Education
US Bankruptcy Court
US Courts
US Department of Justice
US Senate Judiciary Committee
West Virginia State Bar

6. DC Bar
• Web Redesign
• CommonSpot CMS
Implementation
• AMS Integration
• Content Strategy
• Content Migration
• Training
• Managed Services
• Marketing Support
• Technical Support

7. State Bar of Georgia
• Web Redesign
• CommonSpot CMS
Implementation
• iMIS Integration
• Content Strategy
• Content Migration
• Training
• Managed Services
• Marketing Support
• Technical Support

8. Bar Redesign Process
Phased Approach
• Mobile first design
• Dedicated PM
• Status Meetings
• Regular Reports
• CommonSpot
Implementation
• Contributor Training

9. Content Strategy
Your Bar’s Biggest Challenge

10. CommonSpot Content Strategy
● What is it?
o It is not a single solution or a single deliverable

11. What is Content Strategy?
● Substance
o Identity, words, media
● Structure
o IA, navigation, taxonomy, platforms
● Workflow
o Process, tools, calendars
● Governance
o Policies, roles

12. Why Create a Content Strategy?
● Because content drives revenue
o Conversions, calls-to-action
● Because the Internet is increasingly personal
o Unsatisfied users don’t buy, don’t join, don’t donate,
don’t enroll and don’t return
● Because responsive design requires it
o It’s not about the device, it’s about the viewpoint of the
user

13. Content Audit - Who’s is it?
Identify content
owners

14. Content Audit - Where is it?
Identify where the
content lives

15. Content Audit - Who sees it?
Review and
understand
traffic
statistics

16. Content Audit: How do they use it?

17. User Experience
Focus Groups & User Surveys

18. Your Bar Website Visitors
Identify Personas
● Roles
● Education
● Demographics
● Preferences
● Needs

19. Primary Bar Audiences: Legal
● Bar Members (lawyers & judges)
● Paralegals & legal secretaries
● Law office managers
● Lawyers who are not members (primarily out
of state)

20. Secondary Bar Audiences: Public
● General public (seeking information or
assistance)
● Businesses who work with the Bar
● Teachers and/or students
● Media

21. Map Content to Personas
How does your content map to each persona?
● Map available content to answer questions personas
would ask
● Identify holes, unanswered questions
● Create content to fill gaps
● Migrate content to new site, new IA

22. Web Page Structure
Focus: If you can put yourself into the shoes of
the persona you can write for the page / site.
● Who is the target persona for the page?
● What is the primary goal of the page?
● What’s in it for the targeted persona?
● Where are they in the sales cycle (if selling)?
● How will they find the content?

23. Focus Groups (Internal Example)
Focus Group 1 (5 people)
● Bar Counsel
● Executive Office
● Communications
● Pro Bono
● Finance
Focus Group 1
● Bar Counsel
● Bar Counsel
● Communications
● Pro Bono
● Finance
Focus Group 1
● Bar Counsel
● Bar Counsel
● Communications
● Pro Bono
● Finance
Focus Group 3 (7 people)
● Professional Responsibility Board
● Pro Bono
● Programs
● Sections
● Membership
Focus Group 1
● Bar Counsel
● Bar Counsel
● Communications
● Pro Bono
● Finance
Focus Group 2 (8 people)
● Membership
● Regulation Counsel
● Communications
● Human Resources
● Continuing Legal Education
Focus Group 4 (5 people)
● Communications
● Executive Office
● Continuing Legal Education
● Sections
● Programs

24. User Surveys
● Public Survey
● Member Survey
● Internal Survey
● Interviews

25. User Experience
Details of the Design Phase

26. Design Process
1. Creative Session with notes & project plans
2. Creative Brief (with sitemap & wireframes)
3. Design mock-ups / comps
4. Responsive prototype

27. Creative Session

28. Creative Brief

29. Design Mockups / Comps
Unique page
design visions
based off of
wireframes
and creative
brief.

30. Design Mockups / Comps
Dozens of
unique page
designs
showing key
functionality

31. CommonSpot Responsive Prototype
● HTML
● CSS
● Clickable
● Responsive
● Mobile First

32. CommonSpot CMS
Use your Subject Matter Experts

33. Member Managed Content
Allow members
to set their
communication
preferences,
pay dues, and
participate

34. Managing Content with CommonSpot
Easy home
page layout
for content
editors

35. WYSIWYG Editing
Easy
content
editing for
Subject
Matter
Experts

36. CMS Reports
Granular
reports across
all content,
users and
system
information

37. We’d be delighted to help you
● Develop a reliable content strategy and plan
for content migration
● Perform focus groups and user surveys
● Redesign your mobile and web experiences
● Install & configure the CommonSpot CMS
● Train your staff & support you long-term

38. Free Bar Website Assessment
Contact Seth to set up a complimentary bar
association website assessment.
Seth Land
Bar Association Strategist
404-981-3070 (office)
678-618-2500 (cell)
sland@figleaf.com

39. Thank You
“We’ve Got You Covered”