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eMarketingConnected
Who we are and what we do
Who Are eMarketing Connected?
• We help customers navigate the rapidly changing complex
  multi-channel online environment

• Our expertise helps customers focus on what makes a
  difference and make better online decisions

• We help customers define and implement a strategy that
  delivers results across web, email, social media and
  mobile.
What Do We Do – Services Overview
Strategy & Best Practice in Online Marketing for Web, Email, Social Media and Mobile

 Strategic Analysis   Strategic Planning Strategy Delivery       Performance Management
 & Insights                                                      & Optimisation


  • Research           • Digital strategy   • RFI/P/Q              • Establish reporting
  • Benchmarking       definition           • Vendor               structures
  • Competitor         • Roadmap from       assessment             • Ongoing
  Landscape            objectives           • Brief definition     optimisation
  • Identify           through to           • Vendor               • Strategic insights
  Threats &            actions              Management             & recommendations
  Opportunities        • KPI Setting        • Program &
                                            Project Support
                                            • Subject Matter
                                            Expertise

                                             •   Formal training programs
                      Inhouse Training       •   Coaching/on the job training
                                             •   Executive briefings
                                             •   Voice of the Online Customer workshops
                                             •   Roundtables
Experience - Summary
Global Brands, Multi-Nationals and
National Organisations across:
•   Telecommunications,
•   Financial Services,
•   Not For Profit Organisations,
•   Energy & Utilities,
•   Retail Banking




Strategic Projects include:
•    Digital Operating Model & Processes       •   Digital Tender Preparation & Vendor
•    Digital UX, Creative & Content Strategy       Assessment
•    Digital and Competitive Benchmarking      •   Digital Competence Development
                                                   Program
•    Online Communications Benchmarking
                                               •   Executive Workshops
•    eBilling Migration Strategy
Other – What else do we do?
                   Public Training, Events & Workshops
                      •   Half day to multiple day training
                      •   Round table meetings, workshops and briefings
                          covering all key disciplines from social media,
                          web and email


                   Online Member based website
                      •   Designed to provide online marketing strategy,
                          best practice and market information.
                      •   Industry Reports, White Papers, Best Practice
                          Guides, Templates
Industry Research, Case Studies and White
Papers
Industry Research
•   Beyond The Basics – Why Australia’s Largest Retailers Are
    Losing The Online Battle

Case Studies
•   How Are Ubank Using Social Media
•   How Are Bing Lee Using Social Media
•   Tapit NFC Mobile Marketing
•   Pygg Social Transactions

Whitepapers
•   Measuring The Value of Social Media
•   How Australian Brands Are Using Social Media
•   How Australian Brands Are Using Facebook
Press Coverage
                 Marketing magazine


                            Inside Retail




                                      Sydney Morning Herald

                                                  BNET Podcast
Our Commentary
Australian Direct Marketing Association   Ruby Connections - Westpac
                Articles                           Articles
Contact Us

Web: www.eMarketingConnected.com.au
Email: admin@eMarketingConnected.com.au
Phone: 1300 366 385

Find Us on:
Services
www.eMarketingConnected.com.au

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eMarketing Connected Services Summary v1

  • 2. Who Are eMarketing Connected? • We help customers navigate the rapidly changing complex multi-channel online environment • Our expertise helps customers focus on what makes a difference and make better online decisions • We help customers define and implement a strategy that delivers results across web, email, social media and mobile.
  • 3. What Do We Do – Services Overview Strategy & Best Practice in Online Marketing for Web, Email, Social Media and Mobile Strategic Analysis Strategic Planning Strategy Delivery Performance Management & Insights & Optimisation • Research • Digital strategy • RFI/P/Q • Establish reporting • Benchmarking definition • Vendor structures • Competitor • Roadmap from assessment • Ongoing Landscape objectives • Brief definition optimisation • Identify through to • Vendor • Strategic insights Threats & actions Management & recommendations Opportunities • KPI Setting • Program & Project Support • Subject Matter Expertise • Formal training programs Inhouse Training • Coaching/on the job training • Executive briefings • Voice of the Online Customer workshops • Roundtables
  • 4. Experience - Summary Global Brands, Multi-Nationals and National Organisations across: • Telecommunications, • Financial Services, • Not For Profit Organisations, • Energy & Utilities, • Retail Banking Strategic Projects include: • Digital Operating Model & Processes • Digital Tender Preparation & Vendor • Digital UX, Creative & Content Strategy Assessment • Digital and Competitive Benchmarking • Digital Competence Development Program • Online Communications Benchmarking • Executive Workshops • eBilling Migration Strategy
  • 5. Other – What else do we do? Public Training, Events & Workshops • Half day to multiple day training • Round table meetings, workshops and briefings covering all key disciplines from social media, web and email Online Member based website • Designed to provide online marketing strategy, best practice and market information. • Industry Reports, White Papers, Best Practice Guides, Templates
  • 6. Industry Research, Case Studies and White Papers Industry Research • Beyond The Basics – Why Australia’s Largest Retailers Are Losing The Online Battle Case Studies • How Are Ubank Using Social Media • How Are Bing Lee Using Social Media • Tapit NFC Mobile Marketing • Pygg Social Transactions Whitepapers • Measuring The Value of Social Media • How Australian Brands Are Using Social Media • How Australian Brands Are Using Facebook
  • 7. Press Coverage Marketing magazine Inside Retail Sydney Morning Herald BNET Podcast
  • 8. Our Commentary Australian Direct Marketing Association Ruby Connections - Westpac Articles Articles
  • 9. Contact Us Web: www.eMarketingConnected.com.au Email: admin@eMarketingConnected.com.au Phone: 1300 366 385 Find Us on: