Learn how Silver Jeans worked with AddShoppers to engage their audience. We'll show you how we increased their sharing by 4,650% and helped them capture 225% more email subscribers.

1. How Silver Jeans Increased
Sharing by 4,650% and Captured
225% More Email Subscribers
A Case Study by AddShoppers
Written by
Peter Messmer, Director + Growth

2. “
The Win-Your-Wishlist Social Contest we ran with
AddShoppers was a huge success!
When compared to our typical averages, the contest
captured 225% more email subscribers and drove 19
times more referral traffic back to our site.
Mike G Girardin, Director of eCommerce at Silver Jeans

3. In 1991, Michael Silver and Allan Kemp teamed
up to start Silver Jeans. Their first product was a
unisex jean called the “Frisco” which went on to
sell 2 million pairs.
Since then, they’ve become a denim giant that
is sold in over 30 countries across North
America, Europe, and Southeast Asia.

4. Why AddShoppers?
As a popular consumer brand, Silver Jeans was well-established in physical retail stores, yet their
eCommerce presence wasn’t living up to its full potential.
Before AddShoppers, the Silver Jeans team had implemented some successful marketing
campaigns and initiatives for silverjeans.com, however, they needed to drive even more impactful
results.
Their main problem was this: customers weren’t engaging enough with the brand to produce a
reliable amount of buzz from word-of-mouth sharing.
Silver Jeans chose AddShoppers because they knew our platform would not only allow them to
generate more word-of-mouth sharing, but lead to more targeted referral traffic.

5. I. Increase social engagement and
sharing
II. Drive more targeted traffic to their
eCommerce store
III. Capture more email subscribers &
additional rich CRM data
Silver Jeans’
Goals

6. The Strategy
AddShoppers’ Client Success Team
worked alongside Silver Jeans to create a
targeted strategy to address their three
main goals by integrating a combination of
Apps from the AddShoppers platform.
In this case study, we’ll show you exactly
what we did to drive tangible business
results for Silver Jeans as well as a
detailed explanation of why specific
strategies were chosen.
Phase 2:
Install upgraded social infrastructure including
Social Login and Smart Sharing Buttons to
reduce checkout friction, capture more
customer data, and provide a fully white-
labeled brand experience.
Phase 3:
Utilize Contests + Giveaways to create on-site
engagement with their customers, boost
sharing, and increase the amount of new
email subscribers.
Phase 1:
Install Influencer Analytics to allow Silver
Jeans to identify previously unknown
influencers and track the success of their
campaigns in phases 2 and 3.

7. Phase 1
Add Influencer Analytics

8. Influencer Analytics
Now, Silver Jeans was able to identify who
was sharing pages and products, who was
driving referral traffic, and who was actually
driving sales and revenue.
This meant they could now easily identify
their brand influencers -- one of the most
valuable customer groups for any brand!
Plus, the Influencer Analytics would help
Silver Jeans measure the impact of the
following phases.

9. “
The first step was to integrate AddShoppers’ analytics Apps,
including Influencer Analytics and Revenue Tracking, in
order to create a solid foundation with accurate tracking.
Once we had the analytics in place, we moved on to Phase 2
and added two more Apps: Social Login and Smart Sharing
Buttons.
Zellie Friedman, AddShoppers Enterprise Client Success Manager

10. Phase 2
Integrate Social Infrastructure

11. Smart Sharing Buttons
Silver Jeans already had some basic sharing
buttons installed on their product pages, but they
didn’t really have any visibility into their
effectiveness, plus they couldn’t integrate them
into any of their other on-site marketing
campaigns. In addition, the design of the buttons
weren’t customizable to match the look and feel
of their brand.
Our team created custom floating sharing buttons
that aligned with Silver Jeans’ brand standards
and launched them across the site instantly, with
no additional technical integration necessary.
Now, not only is there a consistent brand
experience, but their social sharing buttons are
optimized for eCommerce and integrable with
other on-site marketing campaigns.

12. Social Login
Silver Jeans knew that most of their customers
were avid users of social media. They also
knew, that like all customers, theirs didn’t like
filling out forms, especially during checkout.
Understanding the need for a more natural
solution, they believed their customers would
use Social Login if it was offered as an option
on their site. They wouldn’t have to fill out as
many form fields and they wouldn’t have to
remember a password, so they would also be
more likely to complete their orders.
That’s a win-win for both parties!

13. Phase 3
Contests + Giveaways

14. Win-Your-Wishlist
Once the basic groundwork for Silver Jeans was
in place after Phase 1, we collaborated to create
a campaign targeting their three major goals.
We decided to kick things off by launching a
Social Contest through AddShoppers.
Silver Jeans came up with a fun contest idea
called “Win Your Wishlist” where the winner
would be awarded every product on their
wishlist, up to $1,000 in total value.
Here’s the twist: in order to populate their
wishlist, customers simply had to share every
product that they wanted.
Step 1: Drive Traffic
Step 2: Register
Step 4: Win!
Step 3: Share

15. Step 1: Drive Traffic
First, in order to create awareness around the
giveaway and start driving participation,
AddShoppers & Silver Jeans promoted it a
number of different ways:
● They placed a bottom bar promoting the
giveaway across their entire website using
AddShoppers Behavioral Targeting App.
● Silver Jeans sent promotional emails to
their subscribers.
● Silver Jeans also promoted the giveaway
via their social media profiles.

16. The bottom bar promoting the giveaway powered by
Behavioral Targeting.

17. Step 2: Registration
Once customers arrived on the landing page for
the giveaway, the AddShoppers Contest +
Giveaways App handled the rest.
The first thing that participants had to do was
simply register to enter the giveaway by using
Social Login or entering their name and email
address.

18. Step 3: Share
Now, the fun begins! After participants had
registered, they were prompted to share out
every Silver Jeans product they wanted in order
to populate their wishlist. The winner would win
every product on their wishlist, up to $1,000 in
total value.
We implemented a Trending Wall into the contest
page to make it really easy for participants to
share products. They were also given the option
to browse Silver Jeans’ site and share any other
product to add it to their wishlist.
In addition, participants were given the
opportunity to share the contest landing page for
a bonus entry. This helped the contest spread
virally via word-of-mouth sharing.

19. Step 4: Win
Finally, one lucky winner was chosen!

20. Results
What you really want to know.

21. Results: During
The Contest
During the time the contest ran, Silver Jeans
saw the following results compared to their
previous averages:
+4,650%
+1,900% +225%
Sharing Social Referral Traffic Email Subscribers

22. Results: After The
Contest
Even though the contest is over, Silver Jeans is
still seeing elevated sharing and referral traffic.
Comparing the month after the contest finished
to the same month in the year prior, here are
the increases:
+1,136%
+1,200%
+22%
Sharing Social Referral Traffic Email Subscribers

23. Future Plans
So what’s next for Silver Jeans?
Now that they’ve had great success with Contests +
Giveaways, the immediate next step will be running giveaways
using AddShoppers more regularly.
However, they’re also working with their Client Success team at
AddShoppers to identify more opportunities to use the platform
to drive more sharing, capture more emails, and boost revenue.
Be on the lookout for more campaigns powered by
AddShoppers on SilverJeans.com!

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